Digiday

MAY 4, 2023

On the final day of the Interactive Advertising Bureau’s 2023 NewFronts, social media and video platforms TikTok, Meta and Vevo announced new ad products and media planning tools, while Condé Nast showcased its exclusive access to popular live events. However, there was that “M” word that nobody used: “Metaverse.”

Media 62

Media Fashion Audience Education 62

Basis

AUGUST 17, 2023

But today, in a world of high consumer expectations and constantly shifting market dynamics, many brands are searching for an alternative to the traditional brand-agency model as they look to gain greater transparency into their media buys, more holistic control over their data, and greater assurance of compliance with privacy regulations.

Agency 52

Agency Media Finance Demand Side Platform 52

Basis

JUNE 10, 2022

But today, in a world of unforgiving consumers and constantly shifting market dynamics, many brands are searching for an alternative to the traditional brand-agency model as they look to gain greater transparency into their media buys, more holistic control over their data, and greater assurance of compliance with privacy regulations.

Agency 61

Agency Media Demand Side Platform A/B Testing 61

Digiday

APRIL 12, 2023

I feel Q2 could be a really good quarter,” said a sales executive at a large digital publication who spoke on the condition of anonymity. I feel Q2 could be a really good quarter,” said a sales executive at a large digital publication who spoke on the condition of anonymity. “It increase over 2021, per the report. Q2 is slow.

Media 61

Media SEO Ad Tech Food 61

Clearcode

MARCH 13, 2023

x means that companies now have a standardized way to communicate and transact with each other when buying, selling and measuring DOOH ads. x means that companies now have a standardized way to communicate and transact with each other when buying, selling and measuring DOOH ads. The addition of new objects in Open RTB 2.x

Impressions 52

Impressions Communications Manufacturing Ad Targeting 52

Digiday

DECEMBER 7, 2022

Ad tech insiders hoped an industry audit would finally help deliver the promised efficiencies of programmatic advertising, not just deliver liquidity for financiers, and make advertising more valuable for consumers. Not that it’s surprising. When a similar audit was attempted by ISBA — the ANA’s counterpart in the U.K. — counterpart.

Advertising 59

Advertising Ad Tech Impressions Viewability 59

VideoWeek

JUNE 9, 2023

Users can buy subscriptions, or bundles of subscriptions, and then find and watch content from across those services without leaving YouTube’s app. And among the new additions to the template, the ANA says that agencies should ask for brands’ permission before using AI tools within media buying.

Agency 52

Agency Media Ad Tech eCommerce 52

Martech

MAY 24, 2022

As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. Two innovations marketers should stay abreast of are augmented and virtual reality devices. What is virtual reality (VR)?

AutoMobile 135

AutoMobile Marketing Healthcare Manufacturing 135

VideoWeek

APRIL 28, 2023

“The BBC is being held back in a yesteryear of TV and radio by uncertainty over funding and regulation, and by the DCMS Department’s constant delays and down-scaling of national fast broadband rollout plans.” In this week’s Week in Review: AI delivers for WPP, TF1 sees ad sales fall, and Samsung Ads builds a clean room.

Agency 52

Agency Non-Profit Ad Exchange Media 52

VideoWeek

AUGUST 5, 2022

CEO Mark Read credited WPP’s “growing capabilities in commerce, experience and technology, our continued strength in media and the resurgence in demand for strategic communications advice from our public relations agencies,” for the strong quarter, as well as significant client wins in Audi, Audible, Danone, and Nationwide.

Demand Side Platform 98

Demand Side Platform Agency Non-Profit Media 98

VideoWeek

DECEMBER 8, 2023

With this new deal, IPG commits to adding Amazon Prime Video to its clients’ media plans, while also getting a first look at new ad products for its clients. With this new deal, IPG commits to adding Amazon Prime Video to its clients’ media plans, while also getting a first look at new ad products for its clients.

Video Ads 52

Video Ads Media Ad Tech Agency 52

VideoWeek

MARCH 3, 2023

In this week’s Week in Review: FAST is forecast to account for 20 percent of the UK AVOD market, Apple TV+’s new hire suggests further moves in CTV advertising, and ITV linear sales take another hit. FAST is forecast to account for around €471 million of the €2.82 The company warned that ad revenue will fall 11 percent in Q1 2023.

Advertising 52

Advertising Marketing Retail Ad Tech 52

VideoWeek

JUNE 24, 2022

Magnite and LG Partner on Planning, Activation and Analytics. Magnite and LG Ads Solutions agreed a multi-year deal, enabling Magnite to access LG’s audience-level automatic content recognition (ACR) data for planning, activation, measurement and advanced analytics across its SSP. Top Stories. Paramount+ Lands in the UK.

Ad Tech 98

Ad Tech Agency Media Audience 98

VideoWeek

DECEMBER 15, 2023

The company said it would consider a potential breakup but gave no timeframe for a decision, noting that any plan would need to bring value to all stakeholders and account for tax consequences. Analysts estimate the move could increase the companies’ market valuation by around 40 percent. The firm forecasts Netflix revenues to jump 50.3

Ad Tech 52

Ad Tech Media Agency Retail 52

VideoWeek

JULY 28, 2023

Top Stories Netflix Looks to Sell Ads Through More Partners at Lower Prices Netflix is restructuring its advertising partnership with Microsoft, the WSJ reported on Thursday, with plans to also sell ads through other partners. But some Netflix execs are reportedly frustrated at Microsoft’s slow ad sales.

Video Ads 52

Video Ads Non-Profit Ad Tech Retail 52

Digiday

MARCH 26, 2023

Ultimately, we don’t field any esports teams and we don’t really have plans to go down that avenue in the near future. The group is constantly adding new talent to its list of creator–owners, fueling a rapid rise and accolades such as “Best Content Organization” at last year’s Streamer Awards.

Media 63

Media Conversion Audience Marketing 63

VideoWeek

NOVEMBER 18, 2022

PepsiCo brands Walkers Baked and Pepsi Max are the launch test partners for the product, with OMD as their media planning and buying agency – alongside McCain and L’Oréal with media agencies PHD and Essence. Top Stories. Nielsen’s MRC Accreditation Remains Suspended. Microsoft Brings Video Ads to Audience Network.

Video Ads 52

Video Ads Retail Audience Media 52

VideoWeek

NOVEMBER 11, 2022

Alternatively, Netflix would consider outright buying smaller, more niche sports leagues as a cheaper way into sports streaming. The Journal reports that the streamer was in talks to buy the World Surf League late last year, though discussions fell apart over price. Top Stories. GroupM Announces Coalition for Media Decarbonisation.

Media 52

Media Retargeting Non-Profit Entertainment 52

Digiday

JUNE 21, 2022

And then the studio has also been working with more of Vox Media’s publications to produce shows, such as tech-centric documentary series “The Future Of” which it produced with Vox Media’s tech news publication The Verge and that premiered on Netflix on June 21. The present of Vox Media Studios. Every show is an evolution.

Media 66

Media Pop-Up Entertainment Audience 66

Banner Flow

APRIL 28, 2022

Although both methods have the same aims – to get products and services in front of people who are going to buy or use them – the goal in each instance is approached differently. . Achieving marketing excellence for a brand now demands the involvement of social media advertising. In fact, a DataReportal study revealed there were 4.62

Advertising 52

Advertising Media ROI Brand Awareness 52

VideoWeek

FEBRUARY 3, 2023

MFE Begins Merger, but Won’t Pursue ProSieben Takeover Yet MediaForEurope, owner of Mediaset Italia, this week formally commenced its merger with Mediaset España, part of a long running plan to create a pan-European media powerhouse. However, Amazon’s advertising revenue jumped 19 percent YoY to reach $11.56 percent), Alphabet (-3.8

Media 52

Media Agency Ad Tech Audience 52

Digiday

JULY 27, 2022

The official second-quarter earnings reports for many public media companies won’t be out until August. In this week’s Media Briefing, media editor Kayleigh Barber examines the state of the digital media economy as major tech platforms report quarterly earnings and advertising and commerce businesses remain in flux. Businesses on the brink.

Media 55

Media Cookies CPM Pop-Up 55

Digiday

FEBRUARY 22, 2023

In this week’s Media Briefing, Capital B’s Gillian White discusses the non-profit news publication’s latest expansion into Gary, Indiana. The plan was always for [grants and funding] to be the bulk of our operating income and [cover] our operating expenses.

Media 62

Media Non-Profit Conversion SEO 62

VideoWeek

MAY 27, 2022

In this week’s Week in Review: BBC plans to go digital-first, Firework raises $150 million, and IAB AdEx data shows video’s continued growth. BBC Unveils Plans to Go Digital First. Top Stories. Shoppable Video Startup Firework Raises $150 million. Video Drives European Ad Spend Growth.

Ad Tech 59

Ad Tech Agency Media Audience 59

VideoWeek

NOVEMBER 17, 2023

Top Stories OpenX Launches TV+ Supply-side platform OpenX this week announced the launch of TV+, a new initiative which it says seeks to combine the best of CTV and linear TV buying, offering a more transparent and trustworthy marketplace for advertisers. Through its TV+ initiative, OpenX says it wants to fix these problems.

Media 98

Media Cookies Affiliates Agency 98

VideoWeek

OCTOBER 20, 2023

M6 Publicité Launches AI Tool for Ad Offering French broadcaster M6’s ad sales arm M6 Publicité has launched a new AI tool called Cé6lia, which is designed to quickly answer buyers’ questions about the TV company’s ad offering to aid their planning and buying.

Ad Tech 52

Ad Tech Media Agency Retail 52

Digiday

NOVEMBER 2, 2022

Insider is changing its subscription strategy, publishers contemplate paying for journalists’ Twitter verification and more. And usually we were working with that same partner and planning quarters out,” said Maggie Milnamow, CRO of Insider, who declined to share specific advertiser names. . Fourth-quarter fallout.

Media 58

Media Ad Inventory Video Ads Advertising 58

VideoWeek

JUNE 10, 2022

We’re going to have to go to plan B,” said Pete Parmenter, SVP business development at DAZN. “We I think we will have a business here, but it won’t be the plan A that we had hoped for.”. Those deals are set to expire this year and Facebook has given no indication that it plans to renew these contracts. Top Stories.

Non-Profit 52

Non-Profit Machine Learning Media Agency 52

VideoWeek

SEPTEMBER 8, 2023

In this week’s Week in Review: The Media Ratings Council plans to investigate YouTube, Warner Bros. Discovery feels the effects of the writers strike, and the Daily Mail owner plans a Qatari-backed bid for the Telegraph. Also this week, the company announced plans to add live sports to its Max streaming service later this year.

Agency 52

Agency Media Communications Public Relations 52

Digiday

APRIL 26, 2023

It sucks,” said a media executive at a midsize digital publication who spoke to Digiday on the condition of anonymity. Brands and agencies are paying slower than [the time frames] that the companies further down the supply chain have to pay the publisher. Cash is king and advertisers are taking a really long time to pay us.

Media 64

Media Ad Tech Agency Food 64

Clearcode

APRIL 21, 2023

When advertising made its way to the online world back in 1994, many news publishers adopted the advertising model as a way to generate revenue from their online publications. Key Points Many publishers, app developers and media companies employ subscription-only plans and advertising to generate revenue.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

VideoWeek

SEPTEMBER 16, 2022

The UK government, under the leadership of new Prime Minister Liz Truss, is considering scrapping plans which would severely limit ads for foods which are high in fat, salt, or sugar (HFSS). In this week’s Week in Review: UK government may scrap HFSS ad ban, Roku reworks content discovery, and Bridgepoint backs MiQ. Top Stories.

Ad Tech 52

Ad Tech Finance Media Food 52

Digiday

JULY 6, 2022

Mid-year review Hiring slows as media companies brace for the recession Group Black eyes BDG and VMG, TikTok closes up shop and more. Mid-year review. The key hits: Advertising is taking a hit in the pre-recession panic, but not all categories will be impacted the same way. This year was supposed to follow 2021 as another year of profit and growth.

Media 56

Media Non-Profit Advertising Finance 56

VideoWeek

SEPTEMBER 1, 2023

VAB Accuses Nielsen of Tipping Scales in Amazon’s Favour The Video Advertising Bureau (VAB) has asked Nielsen not to go ahead with plans to incorporate Amazon’s own data into its measurement of some of Amazon’s programming, saying that Nielsen risks tipping the scales in Amazon’s favour.

Entertainment 52

Entertainment eCommerce Agency Media 52

Digiday

JANUARY 25, 2023

Average churn rates in 2022, however, were slightly higher than they were in 2021, particularly for consumer publications. growth year over year (Piano hadn’t released its December 2022 data by time of publication). “We Subscriber growth slowed in 2021 and 2022 but remained positive.

Media 54

Media Real Estate Audience Advertising 54

Digiday

JULY 17, 2022

The initial reports cited unnamed sources but denouncements from prominent industry voices were quickly made public (see below) but before delving any further it’s worth revisiting some of the grievances those in the ad industry have against Google. Digiday probed the numbers and worked out potential outcomes. Google grievances.

Header Bidding 80

Header Bidding Ad Server Ad Tech Demand Side Platform 80

Digiday

APRIL 30, 2023

on the previous year, per Insider Intelligence. in 2024 — much more in line with growth rates before the pandemic. “We’re at this stage where flat growth is a reason to celebrate, which is markedly different from what we’ve seen over the past few years,” said Jasmine Enberg, a principal analyst at Insider Intelligence.

Machine Learning 53

Machine Learning Click Through Rate Advertising Media 53