Martech

APRIL 11, 2024

And now, the explosion of artificial intelligence in marketing. Indeed, marketers use AI to brainstorm ideas, write copy, generate content, improve audience targeting, build landing pages, analyze data, parse text and find insights, customer intelligence and more. The rise of smart mobile devices. But let’s not forget principles.

Marketing 123

Marketing Manufacturing Pop-Up Conversion 123

Digiday

MARCH 20, 2024

From microchips to gaming to e-commerce, three previously disparate worlds all share a similar thread this week: the ever-promising allure of artificial intelligence. In both Silicon Valley and Las Vegas, countless companies are using the annual events to promote new products and services while riding the current wave of hype.

Retail 59

Retail Media Marketing 59

Martech

JUNE 28, 2023

When responding to questions about AI replacing humans in certain roles, most “experts” claim that AI will replace some jobs but will be a much more valuable tool for augmenting human intelligence and ability. We need not look further than the last wave of intelligent technology — the “Internet of Things” (IoT) to see the impact.

Manufacturing 113

Manufacturing Communications MarTech Marketing 113

Martech Series

JANUARY 24, 2023

Primary Intelligence and Crayon announced an integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables. In today’s competitive climate, competitive intelligence and win-loss analysis are essential for B2B companies looking to increase win rates.

MarTech 87

MarTech Marketing 87

Martech Series

DECEMBER 2, 2022

Since the pandemic, we have seen significant growth in artificial intelligence (AI) and machine learning (ML) and they will continue to stride along the path of disruption. The disruption of artificial intelligence and machine learning made the workforce smart and efficient. Artificial intelligence helps to manage cybercrimes.

Machine Learning 118

Machine Learning MarTech Marketing 118

Martech

FEBRUARY 6, 2024

While the game on the big screen will bring new glory to either the Kansas City Chiefs or the San Francisco 49ers, the fan experience — and all those commercials — will bring nostalgia and interactive delight to digital consumers. The game is only the start.

MarTech 111

MarTech Audience Advertising Media 111

Ad Ops Hero

OCTOBER 23, 2023

Artificial intelligence applications There are numerous, real-world applications of AI systems today. History of artificial intelligence: Key dates and names The idea of 'a machine that thinks' dates back to ancient Greece. The victory is significant given the huge number of possible moves as the game progresses (over 14.5

Electronics 92

Electronics Shipping Healthcare Retail 92

VideoWeek

APRIL 11, 2024

As a result, Rosenberg and business partner James Altschuler developed an “On-Stream” video advertising product, launching as CatapultX in 2019. And sports proved a strong testing ground given the lack of natural breaks in games (and indeed competitive eating). “But is it taking people on vacation?

Impressions 73

Impressions Advertising Cookies Media 73

Martech Series

DECEMBER 30, 2022

Much has been said about the need for more sustainability in the products and services we offer to our customers. In very real terms this means that customer intelligence needs to be part of the whole product lifecycle and not just part of an acquisition and retention strategy.

Communications 86

Communications MarTech Marketing 86

Martech Series

MARCH 7, 2023

Laserfiche’s new MuleSoft Certified Connector on the Anypoint Exchange help s companies create seamless digital experiences, faster Laserfiche — the leading SaaS provider of intelligent content management and business process automation — announced a new MuleSoft Certified Connector for Laserfiche.

Machine Learning 87

Machine Learning Electronics Healthcare Manufacturing 87

The Ad Tech Blog

SEPTEMBER 6, 2023

Some are going as far as saying that AI will create video games and movies in the future (I tend to agree.) Now this is not a technology problem to solve; it is a product problem : how can I implement these Generative AI tools in my business? Some are going as far as saying that AI will create video games and movies in the future.

Machine Learning 147

Machine Learning Agency 147

Martech Series

DECEMBER 9, 2022

The most recent language model, Chat GPT, is an Open AI (Altman, Musk, and other Silicon Valley investors created an artificial intelligence research non-profit organization in 2015) that was created and trained exclusively for conversational engagements. Marketing Technology News: MarTech Interview With Alex Song, CEO and Founder at Proxima.

Non-Profit 138

Non-Profit Conversion Machine Learning Communications 138

Digital Turbine

SEPTEMBER 12, 2022

In this edition of Mobile Monday, we’re covering reports of success from advertising in mobile games and Sony’s latest move into gaming on mobile. Success with Advertising on Mobile and In-Game. It’s no surprise that mobile games saw exponential growth over the past two years during the height of the global pandemic.

Video Ads 98

Video Ads Advertising Audience 98

Martech Series

FEBRUARY 23, 2023

AgentGPT provides lifeline to agents, enabling them to elevate the customer experience and resolve issues with ease Level AI , the leader in advanced conversation intelligence solutions for the contact center, today announced a game-changing generative AI product.

Conversion 91

Conversion MarTech Marketing 91

VideoWeek

JANUARY 12, 2024

In this week’s Week in Review: Publisher plan to ramp up video output, Disney unveils new ad products, and Kantar shows the importance of sports for driving subscription sign-ups. Netflix Looks to Monetise Gaming Netflix is planning to monetise its games offering, the Wall Street Journal reported this week.

Cookies 98

Cookies Audience Media Demand Side Platform 98

Martech Series

JUNE 24, 2022

The awards recognize and reward products and services that continue to stand out from the crowd, exceeding customer expectations to help defeat imminent threats and sophisticated cybersecurity attacks. “We As the inventors of the EDR category, we are proud to once again fundamentally change the game with XDR”.

MarTech 85

MarTech Marketing 85

Martech Series

JANUARY 2, 2023

For the first time, marketers can harness the power of artificial intelligence with their existing teams, systems, and data sources to seamlessly produce world class dynamic customer experiences at scale. Creating custom product models by training the AI on specific product images.

Retail 97

Retail MarTech Marketing 97

The Ad Tech Blog

APRIL 26, 2024

For example, in e-commerce , AUIs can suggest products based on past purchases and browsing behavior, increasing the likelihood of purchase. The benefits of AUIs extend beyond user experience; they also include increased efficiency and productivity.

Advertising 130

Advertising Conversion Rate Healthcare A/B Testing 130

Martech Series

JANUARY 17, 2023

Marketers recognize how real-time consumer intelligence from social media channels such as Instagram, Twitter, and YouTube can inform their consumer marketing and engagement strategies. The spirits company learned that its audience associated its brand with “post-game” events or during “late nights.” Some would say oversaturated.

Pharmaceuticals 84

Pharmaceuticals Public Relations Communications Conversion 84

Ad Ops Hero

OCTOBER 2, 2023

Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. Here are some of the benefits of artificial intelligence in B2B marketing. Campaign ROI. Marketing metrics.

Machine Learning 88

Machine Learning Marketing ROI SEO 88

Martech Series

SEPTEMBER 15, 2022

Web3 and AI-driven Brand marketing platform, Ojamu, announced an integration of industry-leading Chainlink Price Feeds to help power real-time token price analytics for market comparisons on Ojamu Intelligence Platform (OIP). Removing the noise of spam bots through proprietary ‘proof of engagement’ algorithms.

Brand Awareness 73

Brand Awareness Marketing Machine Learning MarTech 73

Martech

APRIL 22, 2022

Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. Benefits of artificial intelligence in B2B marketing. Components of artificial intelligence.

Machine Learning 145

Machine Learning Marketing ROI SEO 145

Martech Series

AUGUST 4, 2022

New Studio adds to Globant’s Reinvention Studios portfolio, which includes Smart Payments, EdTech, Airlines, and Gaming, among others. Connected Mobility: Unlock the power of a vast data lake to build intelligent, personalized features and revenue-generating mobility services.

Machine Learning 86

Machine Learning Manufacturing Entertainment Finance 86

Martech Series

AUGUST 12, 2022

This is especially true for games and web3 native apps, where companies are forced to make decisions based on siloed information that’s often not designed for analysis. We are looking forward to helping them achieve scale across their operations and to ship their ambitious product roadmap across multiple end markets.”.

Shipping 90

Shipping MarTech Marketing 90

Martech Series

JULY 7, 2022

The multi-year partnership is kicking off on the eve of the Women’s Football Alliance (WFA) Pro Division Championship game on July 10th in Canton, Ohio, where Renegades will be vying for their fourth consecutive national title.@DemandScience WFAfootball #B2B #B2Bdata #Teamwork.

Education 92

Education MarTech Marketing Entertainment 92

Clearcode

MAY 23, 2023

In this article, we discuss these technologies, including blockchain, cryptocurrency, augmented and virtual reality, artificial intelligence, and 3D reconstruction. Artificial intelligence plays a crucial role in the metaverse’s development and growth, helping create a more engaging, personalized, and realistic user experience.

Machine Learning 76

Machine Learning Real Estate MarTech Marketing 76

Martech

MAY 8, 2023

Everyone is talking about artificial intelligence. Content recommendations and product recommendations have been powered by AI for years. Let’s say I run an online bookstore and want to offer product recommendations. On the other hand, they are not “intelligent” rules. Of course it’s exciting.

Machine Learning 103

Machine Learning Food MarTech Conversion 103

Martech Series

OCTOBER 11, 2022

Epoxy.ai, the new innovative leader in Artificial Intelligence (AI) driven sports technology — announced the commercial launch of the gaming market’s first sports media and betting specific insights platform, Audience Cloud. Audience Cloud Helps Sports Media and Betting Entities Understand Customer Behavior and Fandom Over Time.

Retargeting 91

Retargeting Audience MarTech Media 91

Digital Turbine

MAY 16, 2022

In this edition of Mobile Monday, we’re covering opportunities for brand advertising on mobile, shopping and delivery app growth over the past two years, and what mobile gamers want from their in-game ads. Determining if there are other on-device opportunities to place your product other than your app. What’s Best for In-Game Ads?

Audience 98

Audience Advertising Conversion Agency 98

Martech Series

OCTOBER 27, 2022

Mordor Intelligence, a market intelligence and advisory firm states that the Generative AI model has witnessed a rapid increase in the adoption through deepfake apps in digital content such as images, videos, and audio. will be a game changer in protecting digital-ownership rights by providing users with better control over their data.

Manufacturing 83

Manufacturing Entertainment MarTech Marketing 83

Martech Series

JUNE 14, 2022

We want to be the first artificial intelligence-driven 3D content creation engine of the metaverse and we aim for a trillion-dollar market.”. — ak said, “Metaverse has already entered our lives, but we need to democratize 3D content production in high quality to create meaningful virtual experiences. ur Yekta Ba?ak,

eCommerce 97

eCommerce Conversion Rate Fashion Retail 97

Ad Monsters

MAY 3, 2024

In what other industry do you create a product, only to make revenue from a byproduct of those products? Some studies have shown that strategies like this boost brand recognition, awareness, and consideration by up to 30% , showcasing that the ability to understand and contextualize content intimately is a game-changer.

Audience 59

Audience Advertising Cookies Ad Space 59

Martech

MAY 1, 2024

It uses this comprehension to respond intelligently to the prospect and to pass the prospect onto the right human agent further down the funnel. “We We route visitors and potential sales leads to relevant conversation tracts, based on intent scoring, persona identification and product interest,” said Hansen. I’m excited for marketers.

Conversion 81

Conversion Communications MarTech Marketing 81

Martech Series

JUNE 10, 2022

The merged dataset also utilises Stats Perform’s Qwinn AI Intelligence to generate enriched data outputs. ” Nancy Hensley, Chief Product Officer at Stats Perform said. Marketing Technology News: Screena Releases the 1ST Movie Set in the Sandbox, Announces Its Plan to Build a Metaverse….

MarTech 100

MarTech Marketing 100

Martech

JANUARY 30, 2024

Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). This information is then utilized to create personalized product recommendations, targeted marketing campaigns and customized user interfaces. Don’t make me reauthenticate from channel to channel.

Machine Learning 134

Machine Learning Communications MarTech Audience 134

AdvertiseMint

SEPTEMBER 2, 2023

This pricing strategy blends cutting-edge artificial intelligence with market trends. Dynamic pricing means that the price of a product can change based on various factors. The answer is Artificial Intelligence. Dynamic pricing allows Amazon sellers to set competitive prices by keeping their product prices competitive.

Shipping 52

Shipping Marketing Audience Agency 52

Martech Series

SEPTEMBER 9, 2022

Intentsify, the Intelligence Activation Platform for buying-intent signals and Demand Activation Programs provider, announced Jennifer Ross has joined the company as Chief Marketing Officer. Director of Product Marketing at Mailchimp. B2B Marketing Veteran Jennifer Ross Joins Intentsify as CMO to Lead Next Level of Growth.

Healthcare 80

Healthcare MarTech Conversion Marketing 80