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National Lottery operator Allwyn: my indecision is final – account split between Leo Burnett and VCCP

More About Advertising

New UK National Lottery operator Allwyn, which has been pitching its creative account since late last year, has decided to split it between last two contestants Leo Burnett and VCCP. The account was formerly handled by adam&eveDDB. Burnett wins the brand side, VCCP gaming (whatever that means.)

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The Power of Visuals: Adding Photos and Videos to Your GMB Profile

Ad Rants

Not leveraging Google My Business marketing for your business can be one of the biggest mistakes you may make as a business owner. Google My Business is a platform that allows business owners to invest in local marketing practices and engage with the customers in their proximity. Let's learn about how and why it's done.

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Exclusive: my life as a fake Facebook account

More About Advertising

There’s an interesting class action lawsuit under way in America (no, don’t stop reading already) with a small business filing that Facebook personnel have known for years that its so-called potential reach metric is “inflated and misleading.”

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Medium Separates from the AI Pack

AdPulp

An email from Medium arrived in my inbox a few days ago describing changes that are coming to the publishing platform. Accounts […] The post Medium Separates from the AI Pack appeared first on Adpulp. Medium is taking a stand on AI-generated writing.

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Burnout in Tech Leads

The Ad Tech Blog

As a young engineer, my goal was to learn as much as possible and be better, smarter, and faster than the rest of my colleagues. I needed to take a leap of faith and start my own company. By starting my own company, I had to learn sales skills, accounting, and, more important, project management.

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Balancing Act: Navigating the Shift From Third-Party Cookies to First-Party Data Strategies

Ad Monsters

If I read tips on Helldivers 2 on GameSpot, it’s a good indication I like that sort of game, and GameSpot can recommend straightforward content on my next visit. But cookie deprecation will ultimately eliminate that route for assessing my interest, leading many publications to collect first-party data through free account signups.

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My official Tech Stack for Managing Remote Teams

The Ad Tech Blog

As more and more startups are embracing remote work , managing remote teams is becoming a necessary skill for founders.

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