National Lottery operator Allwyn: my indecision is final – account split between Leo Burnett and VCCP
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MARCH 15, 2023
New UK National Lottery operator Allwyn, which has been pitching its creative account since late last year, has decided to split it between last two contestants Leo Burnett and VCCP. The account was formerly handled by adam&eveDDB. Burnett wins the brand side, VCCP gaming (whatever that means.)
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