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How Hearst Magazines is using its digital membership model to grow its e-commerce marketplace business 

Digiday

The Hearst e-commerce marketplace is just over a year old, but is already proving that publishers with categorical authority and expertise on topics have a better chance at selling products to readers — sometimes at a higher commission rate. to talk about the publisher’s investment in building out an e-commerce marketplace.

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Amazon Remains the Top Marketplace For Consumer Shopping According to Feedvisor’s 2022 Consumer Behavior Report

Martech Series

Feedvisor , the “AI-first” optimization and intelligence platform for brands and retailers on Amazon, Walmart, and e-marketplaces, released the findings of its 2022 Amazon Consumer Behavior Report. The report, which is based on a survey of over 2,000 consumers, explores the changing behaviors and trends shaping e-commerce.

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Eye Square Announces Full Membership in Advertising Research Foundation

Martech Series

-based advertising research organization will support innovation in “meaningful attention” measurement and analysis Eye Square , a leading global provider of market and media research solutions with headquarters in Berlin, is proud to announce its full membership in the Advertising Research Foundation (ARF) beginning in 2023.

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Social CRM Leader GoSky AI Completes Seed Funding Round Led by VC firm 500 Global

Martech Series

A leading social membership system company from Taiwan , GoSky AI was founded in 2018. GoSky AI recommends a no coding social membership system that can be set up on social platforms in less than one hour through GoSky AI SaaS service. It provides brands with the most effective membership economic solution.

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Why Hearst is building a commerce marketplace

Digiday

The state of the e-commerce spectrum. We are looking to expand those direct-to-consumer e-commerce shops into a marketplace. The convergence of memberships and commerce. There’s a lot of opportunity where you can kind of see both of those businesses, [e-commerce and memberships] helping to lift each other.

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Why Sam’s Club is overhauling its ad network with a self-service platform to compete in the retail media race

Digiday

The Walmart-owned company today is rolling out a number of updates across its website, app and curbside pickup e-commerce options. It’s all about advertisers getting closer to consumers’ point of purchase, said Sarah Hofstetter, president of the Publicis-owned e-commerce monitoring platform Profitero.

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ITSMA Enhances Its Marketing Learning and Development Service With the Launch of Growth Academy, Supported by Key Investments

Martech Series

” The training programs now include public and private courses, with live online and in-person delivery options, together with e-learning modules and expert mentoring. The courses span B2B marketing certification, marketing leadership enablement, value proposition development, social selling, and comprehensive ABM certification. .”