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Where to deploy AI for maximum martech impact

Martech

AI is rapidly reshaping various industries, and martech is no exception. Let’s examine the benefits, deployment strategies and key considerations for integrating AI into your martech stack to drive better results and optimize customer experiences. Achieving a 10:1 ROI or better is now common, even with just one use case.

MarTech 125
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AI-powered martech news and releases: September 5

Martech

Anyway, here’s this week’s AI-powered martech news and releases: Yoast’s AI Optimize is designed to simplify SEO tasks for WordPress users. Pentaleap’s modular retail media platform creates an open, efficient ecosystem for retail media networks and advertisers. Email: Business email address Sign me up! Processing.

MarTech 110
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SAP to launch loyalty management solution for retailers

Martech

A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025. Why we care.

Retail 108
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From Martech Cost Center to Marketing Value Driver: How the Right Metrics can save Martech Adoption?

Martech Series

Marketing technology (Martech) has become indispensable to modern corporate operations. Despite its importance, Martech is generally the first to be sacrificed when companies confront budgetary limitations. Traditionally, Martech has been assessed using efficiency-based measures like software utilization and cost reductions.

MarTech 88
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Despite challenges, marketers say retail media is the channel of choice

Martech

Marketers are still facing challenges in retail media networks (RMNs), but more than 90% say its the single most important channel for their campaigns, a new report found. Ninety-two percent said retail media was the most important major retail channel, a double-digit increase from the previous year. On average, brands were 3.4x

Retail 117
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Where are martech vendors finding their revenue? Let’s take a look

Martech

Business is a little sluggish for a number of martech vendors. Earlier this month, MarTech contributor Gene De Libero wrote about the lack of net-new deals available to martech vendors as the category reaches saturation. You can feel the ROI slipping away in the process. You can feel the ROI slipping away in the process.

MarTech 116
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5 things we learned about AI at the Spring 2025 MarTech Conference

Martech

AI was a popular topic at the Spring 2025 MarTech Conference in late March. and Constantine von Hoffman, managing editor, MarTech. Why it matters : This lets your team learn quickly, demonstrate tangible ROI and systematically scale up the most successful use cases to more significant initiatives. Processing.

MarTech 98