AdExchanger

OCTOBER 25, 2023

Like Google, Amazon is now a content fortress with its own cloud, which means that when it makes ad tech updates, the result […] The post Amazon UnBoxes Its Latest Ads Tools; TV’s Ad Viewability Problem appeared first on AdExchanger.

Viewability 117

Viewability Ad Tech Marketing 117

Monetize More

JUNE 6, 2023

In today’s digital landscape, where mobile advertising plays a vital role in marketing strategies, achieving optimal mobile ad viewability is crucial for driving meaningful results. To maximize the impact of your mobile ad campaigns, it’s essential to prioritize viewability.

Viewability 98

Viewability Mobile Ads A/B Testing Impressions 98

Martech

JULY 16, 2024

Marketers continue to move money into digital video despite significant doubts about audience measurement, according to a new report from the IAB. This makes it hard for buyers to understand placement, viewability and guarantees. Digital video ad spending is expected to be more than $62 billion this year, the IAB predicts.

Video Ads 115

Video Ads Viewability Audience Advertising 115

Martech Series

NOVEMBER 30, 2022

CCB, together with its digital media agency Havas and the strategic support of Clictag Digital, sought future-ready solutions to preserve and extend its data-driven marketing across all browsers for its “Soy empresario” video campaign. Marketing Technology News: REAL Messenger Welcomes New Chief Data Officer Kamal Shaik.

Viewability 98

Viewability Impressions Cookies MarTech 98

Martech Series

JULY 13, 2022

“Not only did Lotame facilitate a multi-pronged collaboration among partners, but we successfully proved that audience targeting delivers on our marketing KPIs and scales in cookieless environments,” said Juan Moron Velez, CEO, Xaxis LATAM. 83% increase in viewability across Safari and Firefox (verses 61% with cookies present).

Viewability 98

Viewability Cookies A/B Testing Audience 98

Ad Monsters

NOVEMBER 6, 2024

Addressing Broader Industry Challenges in Digital Marketing Fraud While HUMAN’s partnership with Opera Ads addresses ad fraud in the digital advertising ecosystem, the company’s recent research reveals broader challenges in the industry. Sarah Atker, Head of Marketing at HUMAN, explained, “Ad fraud is incredibly profitable.

Viewability 102

Viewability Advertising Marketing Audience 102

Brid.tv

MARCH 12, 2025

With how user behavior has changed over the years, recent ad tech advancements, and the increasing competition in the market, publishers need a strategic approach to get the most out of their ad inventory and boost their video ad revenue. One of the key factors impacting viewability is ad placement. Why is my video ad revenue low?

Video Ads 80

Video Ads Header Bidding Viewability Fill rate 80

Martech

MAY 28, 2025

Marketers are left to navigate the differences and determine what aligns with their objectives. They clarify how different approaches define and capture attention, making it easier for marketers to interpret results and evaluate and compare solutions. With so many methodologies in play, the industry has lacked a standard foundation.

Viewability 92

Viewability Impressions Marketing Media 92

MNTN

NOVEMBER 1, 2024

Connected TV (CTV) has transformed TV advertising into a precision-driven, performance marketing channel, but unlocking its full potential requires understanding the right metrics. Performance Reporting & Optimization : Reports detail ad effectiveness, enabling marketers to fine-tune future campaigns for improved results.

Viewability 52

Viewability CPA Conversion Rate CPM 52

Digiday

JUNE 3, 2025

As podcasting evolves from an audio medium into a video medium , brands are increasingly viewing the format as premium , complete with high viewability, strong engagement and audience quality. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Viewability 56

Viewability Media Audience Advertising 56

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Now, marketing needs to show ROI quickly.

Marketing 141

Marketing Brand Awareness Viewability Audience 141

VideoWeek

OCTOBER 18, 2023

In this piece Maria Shcheglakova, EMEA Marketing Director at PubMatic EMEA, discusses how to optimise digital advertising to optimise for attention and sustainability. Today, accurately measuring and reducing the carbon footprint of digital ad campaigns is a must for all marketers.

Viewability 122

Viewability Advertising Impressions Media 122

illumin

DECEMBER 9, 2024

Simply put, retail media is the marketing of retail goods to consumers at the point of purchase. In-store marketing lets advertisers connect with customers and build engagement organically. Like with all marketing, measurement is essential. Certain platforms may also only report on viewable impressions.

Retail 52

Retail Media Advertising Viewability 52

The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. Comprehensive Funnel Coverage: Cross-channel campaigns cover the entire marketing funnel, from awareness to conversion.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

Martech

SEPTEMBER 24, 2024

The cost per viewable impression was 1.5X Four data points were released to indicate the success in using the Optable platform: A segment based on insights into matched customers yielded a 3.4X greater reach than addressing a general travel audience. The cost per unique reach was 2.5X more efficient. more efficient.

Viewability 65

Viewability Impressions Audience MarTech 65

Martech

SEPTEMBER 7, 2022

Read next: How marketers are preparing for the future of in-game ads. These guidelines include new standards for ad viewability, measurement, inactivity and even fraud, as they apply to game environments and game play. The updates were initially proposed back in June. Intrinsic in-game ads. Measurement standards.

Viewability 127

Viewability Impressions MarTech Advertising 127

Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.

Viewability 52

Viewability CPM Impressions Fill rate 52

Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.

Viewability 52

Viewability CPM Impressions Fill rate 52

Martech

JUNE 14, 2022

The proposed metrics address issues like viewability, measurement and fraud for ads that appear in the gameplay environment. Among the intended benefits of the guidelines are: Establishing viewability standards for in-game ads, including screen size, resolution, angle and lighting. What the proposals are intended to do. Why we care.

Viewability 109

Viewability Impressions Entertainment Audience 109

Martech

APRIL 18, 2024

The second-annual Green Media Summit at New York’s Javits Center last week showed the promise of greener pastures for marketers and customers concerned about harmful business practices overheating the planet. In 2022 they expanded the initiative by tying ESG goals to the performance score for all employees, including those in marketing.

Marketing 115

Marketing Viewability Finance Media 115

Martech Series

FEBRUARY 17, 2023

in 2023, it is tempting for marketers to jump on the recessionary bandwagon and slash budgets in order to weather the economic storm. In fact, research has shown that marketers who retain the same budget during a recession – or even increase it – tend to bounce back the strongest. But there’s more to it than that.

Viewability 109

Viewability Advertising Impressions Brand Awareness 109

Digiday

SEPTEMBER 28, 2023

To give marketers a better idea of the reach and power of in-game ads, Activision Blizzard is beefing up its offerings in the field of attention measurement. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Viewability 95

Viewability Media Marketing Advertising 95

Ad Monsters

DECEMBER 7, 2023

The Average Campaign Spans 44,000 Websites The report hypothesizes that the “long tail” of the web presents risks to advertisers, as those sites add minimal reach, and likely underperform in the quality metrics, including 12% lower viewability rates and 100% more invalid traffic (IVT) and brand safety. MFA supply is growing.

Marketing 111

Marketing Brand Lift Viewability CPM 111

Martech

JUNE 13, 2025

Because search and generative tools work differently, marketers must rethink digital visibility and shift from an SEO mindset to a generative search optimization mindset. Understanding AI brand relevance Traditional digital marketing has centered on conversion optimization and keyword targeting. Human-viewable content.

SEO 75

SEO Conversion Machine Learning Viewability 75

illumin

NOVEMBER 14, 2024

By working alongside a media buyer who supplies ample measurement capabilities, marketers can fully take advantage of this exceptional growth. First-party data is a viable solution for marketers wishing to distance themselves from third-party cookies and retail media is a reliable and secure source of first-party data.

Retail 52

Retail Media Viewability Impressions 52

Martech Series

JUNE 16, 2022

Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. With these new products, marketers can seamlessly plan, activate and measure video, native and display brand campaigns across the web and on connected TV (CTV).

Brand Lift 98

Brand Lift Advertising Marketing Viewability 98

MNTN

JANUARY 10, 2025

As advertising evolves, marketers face growing confusion between OTT (Over-The-Top) and CTV (Connected TV) advertising. In this article, well identify the key differences between OTT and CTV advertising, breaking down how each can elevate your performance marketing strategy. What is Connected TV Advertising? What is OTT Advertising?

Advertising 52

Advertising Viewability Retargeting Audience 52

MNTN

JUNE 24, 2022

The world of marketing moves fast, and sometimes it can be difficult to keep up. In digital marketing news, travel brands have an opportunity right now to both win back old customers and gain new ones. Marketing Analytics To Drive Business Growth – In the digital marketing world, there’s an inundation of data.

Marketing 97

Marketing Viewability eCommerce Media 97

Ad Monsters

DECEMBER 13, 2022

Thankfully, Emodo Institute took a deep dive into the wonderful world of marketer KPIs to showcase just how dramatically they were affected by cookie and ID loss. The types of creative formats marketers are utilizing to achieve each KPI. . The at-risk KPIs marketers have already seen affected by ID loss and more. .

Viewability 102

Viewability Advertising Impressions Cookies 102

Martech Series

DECEMBER 7, 2022

Eighty-five percent of B2B companies that conduct demand generation campaigns also leverage chatbots or conversational marketing agents to support those campaigns — to great success in most cases. Titled “The State of Chatbots in B2B Demand Generation” and based on surveys conducted in October with 1,000 B2B marketers from throughout the U.S.,

Conversion 111

Conversion Conversion Rate Marketing Education 111

VideoWeek

JULY 21, 2022

After all, marketers aren’t really interested in how many impressions were delivered, but how many impressions actually left an impression. Viewability seeks to refine this further – taking total reach, and discounting any impressions where you can confidently say the ad was essentially ignored. . The centre of attention.

Viewability 122

Viewability Agency Impressions Clickbait 122

Martech Series

JUNE 14, 2022

Guidelines Provide an Update on Viewability and Measurement Standards for In-Game Ads. The updated standards will address ad viewability, measurement, inactivity, and fraud with intrinsic in-game ads bringing them up to par with the rest of digital media. The release is open for public comment for a 30-day period until July 15, 2022.

Viewability 97

Viewability A/B Testing Impressions Entertainment 97

Martech Series

JANUARY 9, 2023

Start.io, the leading mobile marketing and audience platform, announced a full implementation of Pixalate Analytics and MRT solutions for prevention of digital ad fraud, specifically in mobile app environments. Marketing Technology News: The Benefits of PR in Modern Day Marketing. ensure that all inventory is legitimate.

Viewability 97

Viewability Impressions MarTech Audience 97

Martech

FEBRUARY 8, 2024

The guidelines should help marketers and advertisers quantify delivery of ads and gauge performance. “The augmented reality advertising market is projected to generate $1.2 Viewability. billion in revenue in the U.S. this year,” said Zoe Soon, VP at the IAB Experience Center in a release. Why we care. Performance.

Viewability 112

Viewability MarTech Impressions Advertising 112

AdExchanger

MAY 12, 2024

If marketers weren’t so obsessed with vanity metrics like viewability and click-through rate (CTR), the open internet would have less of a media quality problem. Andrea Kwiatek will be presenting at Programmatic IO, taking place May 20-22 in Las Vegas. Get your tickets here.

Click Through Rate 103

Click Through Rate Viewability Media Marketing 103

PubMatic

MAY 14, 2025

These are publishers whose growth strategies rely heavily on driving and monetizing traffic outside of their home markets. As the event progressed and I spoke with our partners, one theme came through clearly and it was echoed in the market data shared throughout the event: the mobile app publishing industry is evolving.

Education 99

Education A/B Testing Demand Side Platform Viewability 99

Martech Series

JULY 28, 2022

Through this collaboration, IAS provides advertisers with Invalid Traffic (IVT) measurement and reports on Viewability through the IAS Signal platform. ” Marketing Technology News: CEPTES Raises Growth Capital from Industry Leaders to Power its Global Expansion. .

Viewability 98

Viewability Media Advertising Ad Tech 98