Automatad Inc.

OCTOBER 26, 2023

Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

VideoWeek

APRIL 8, 2024

Digital video is a broad church, encompassing a wide range of different formats – each of which is quite different from both the consumer’s and the advertiser’s perspective. It’s key therefore that advertisers know exactly what they’re getting when buying video inventory.

Video Ads 52

Video Ads Advertising Viewability Banner 52

Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Automatad Inc.

MAY 9, 2023

Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. Because now, people don’t just want the content to be read; they prefer content to be video. What Are Video Ads for Publishers? Non-linear Video Ads: Non-linear video ads aren’t video ads.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

InMobi

JUNE 23, 2020

As content consumption behavior and advertiser ad budgets increasingly shift to digital channels like mobile, viewability as a measure of ad effectiveness has evolved from something that’s nice to have but hard to measure into a necessity. ” Trust and transparency are core to the foundation of InMobi Exchange. .”

Viewability 52

Viewability Ad Space Impressions Video Ads 52

InMobi

SEPTEMBER 17, 2019

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. No matter where an ad is running, whether in a newspaper, on TV or in digital (i.e. Here’s what the data reveals.

Viewability 52

Viewability Mobile Ads Banner Click Through Rate 52

illumin

NOVEMBER 26, 2018

This content piece, intended to assist all digital marketers at better understanding the landscape of digital video advertising and the challenges being faced, revealed some very intriguing data. In particular, it helped us to confirm a preconceived notion regarding a digital advertising metric: viewability.

Viewability 53

Viewability Video Ads Impressions Advertising 53

InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. Top Quotes From Janelle Viewability Defined: “Viewability is a measure of whether or not an ad had a chance to be seen by a user.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

Admixer

AUGUST 27, 2019

According to Forbes, nearly 90% of marketers are using video in their campaigns. From various perspectives, video ads bring marketers more efficiency, letting them reach up to 70% viewability, and what’s more important – their marketing and business goals. And for good reason.

Video Ads 52

Video Ads Viewability Marketing 52

Basis

JULY 18, 2023

Don’t worry, our goal here isn’t to call you out on your daily screen time: it's to point out that all three of these digital engagements provide prime opportunities for advertisers to connect with you via video ads. Of course, most marketers don’t need to be sold on the value of a well-thought-out digital video advertising strategy.

Viewability 52

Viewability Marketing Impressions Video Ads 52

Brid.tv

AUGUST 19, 2022

Have you been looking for a way to put video ads on your website ? If you have experience with online advertising, you already know that video ads perform better than images and other ad formats. To help you out, we’ve put together a handy guide to implementing video ads and monetizing your website.

Video Ads 70

Video Ads Ad network Ad Server Ad Inventory 70

illumin

DECEMBER 6, 2018

Advertisers are complaining about the current IAB Viewability standard (noted as “2 continuous seconds” for video ads according to MRC). They are stating that it doesn’t go far enough to making the ads fully viewable as comparable to, say, a full-screen TV ad. The evidence to date has proven otherwise.

Viewability 40

Viewability Native Advertising Video Ads Impressions 40

InMobi

JULY 31, 2017

However, measuring mobile viewability is still extremely limited. Many brand marketers wonder how to measure viewable impressions on mobile without sacrificing media performance. In fact, InMobi found in a study that VPAID browser-based ads have a load time of up to 2.6 VPAID offers you some great browser-based insights.

Viewability 52

Viewability Cookies Impressions ROI 52

InMobi

AUGUST 4, 2017

And during the IAB Mobile Symposium last month, we learned that mobile video advertising viewability is crucial for advertisers in 2017. Follow these top takeaways to ensure that consumers are actually watching ads, and that marketing messages are getting through. Video ads should take about 6/100th of a second to load.

Viewability 52

Viewability Video Ads Advertising Marketing 52

Martech Series

NOVEMBER 2, 2022

Crisp, the open data collaboration platform for brands, distributors and retailers, today announced a partnership with Teads , the global media platform, that puts shelf-level product availability and sales data directly into marketers’ hands. Marketing Technology News: Tomi.ai Selected for Google for Startups Cloud Program.

Media 78

Media Viewability Retail Video Ads 78

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Advertising 100

Advertising Video Ads CPM Viewability 100

Monetize More

DECEMBER 29, 2022

Buyers value video inventory that is…. Viewable : Viewability Measurement, 3P Verification (The 3P’s are Premium, Placement and Player). Utilizing reporting tools to assess current video programmatic health. For instance: line items, ad units, platforms or apps. Predicted Viewability Bucket.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

Digital Remedy

OCTOBER 3, 2022

Katie Cladis , VP of Product was featured in AdExchanger discussing why marketers are outgrowing VCR. For years, video completion rate (VCR) has been a top metric for digital marketers. Even today, over 60% of marketers still consider views or plays their most important metric. Marketers’ evolving needs.

Marketing 52

Marketing Viewability Video Ads Impressions 52

Digital Remedy

OCTOBER 3, 2022

Katie Cladis , VP of Product was featured in AdExchanger discussing why marketers are outgrowing VCR. For years, video completion rate (VCR) has been a top metric for digital marketers. Even today, over 60% of marketers still consider views or plays their most important metric. Marketers’ evolving needs.

Marketing 52

Marketing Viewability Video Ads Impressions 52

InMobi

NOVEMBER 5, 2015

Attention, brand marketers! It’s the Holiday season and we are excited to present to you a way to spread the cheer with video ads your users will love. Video viewing on the mobile phone is exploding globally with estimates suggesting it will account for 50% of all mobiledata consumption by 2019.

Video Ads 52

Video Ads Viewability Advertising Media 52

VideoWeek

APRIL 18, 2024

CEO Wayne Blodwell said the company aims to bridge this gap between ad spending and actual ad attention, focussing on brands and independent agencies. “We believe that advertisers should not have to pay for ads that haven’t received the attention their brand deserves,” he said.

Media 80

Media Click Through Rate Viewability Video Ads 80

Automatad Inc.

JANUARY 9, 2024

Likewise, video header bidding is a go-to solution for publishers who want to serve video ads. Why video ads, you ask? Well, for starters, adtech knows video ad supremacy ! Many large and small publishers see video ads as a growing part of their business and use video header bidding to serve them.

Header Bidding 52

Header Bidding CPM Fill rate Viewability 52

Ad Monsters

NOVEMBER 28, 2023

brand marketers overlook a realm abundant with attention: mobile gaming. As the holiday season draws near, delving into this market becomes all the more crucial. presents compelling research underscoring the significant disparity in holiday ad frequency between in-mobile gaming (13.6%) and more conventional channels like T.V.

Viewability 52

Viewability Advertising Video Ads Brand Awareness 52

Martech Series

JUNE 28, 2022

Deep Contextual is the most intuitive contextual targeting offering on the market that leverages AI-powered deep learning, advanced computer vision, natural language processing and other proprietary technologies to analyze video and page content, providing deeper insights and contextual categories for smarter and more effective targeting.

Viewability 85

Viewability Impressions Video Ads MarTech 85

VideoWeek

NOVEMBER 18, 2022

In this week’s Week in Review: MRC maintains Nielsen’s suspension, Channel 4 partners with Nectar360, and Microsoft launches video ads. Microsoft Brings Video Ads to Audience Network. Video can be bought on a cost per mille, cost per view, or cost per click basis. Hoopla Digital Launches Ad Translator.

Video Ads 52

Video Ads Retail Audience Media 52

Digital Turbine

AUGUST 31, 2022

The Meteoric… ok, Metric… Shift From Viewability to Attention. Last year, marketing agency Dentsu partnered with Lumen Research, TVision, and Amplified Intelligence to bring “attention” to the challenges of today’s distraction-heavy environment. Focusing solely on viewability metrics in mobile leaves value on the table.

Viewability 59

Viewability A/B Testing Impressions Video Ads 59

Clearcode

JANUARY 31, 2023

By publishing and distributing the updated IIG measurement standards, member companies on the IAB Games and Esports Board, i.e., leaders of the IIG project, want to enable marketers to leverage market opportunities. The gaming market brings new opportunities for ad buyers. Banner (web-based) ads.

Advertising 52

Advertising Viewability Impressions Click Through Rate 52

Basis

NOVEMBER 2, 2022

As more and more people turn to CTVs to consume video content, it’s no surprise that digital ad spend follows. With this channel’s explosive growth has come a similar influx of terms (and acronyms, because we in the ad industry love our acronyms— IYKYK ) to describe the CTV viewing and advertising experiences.

Advertising 81

Advertising Viewability Demand Side Platform Video Ads 81

InMobi

NOVEMBER 7, 2022

billion mobile games were downloaded in India, making it the world’s second-largest market for mobile gaming. There has been a whopping 2x jump in mobile gaming ad spends since 2021. growth in advertisers spending on video ad placements on mobile games. In 2021 alone, over 9.33 Sure, but why should brands play?

Advertising 52

Advertising Marketing Viewability Brand Awareness 52

InMobi

NOVEMBER 7, 2022

Your brand can create out-of-the-box engaging experiences that will enrich the media mix with a variety of formats such as blended in-game ads, rewarded videos, playables and interstitials. InMobi’s platform data shows 30% growth in advertisers spending on video ad placements on mobile games. They’re playing.

Advertising 52

Advertising Marketing Viewability Video Ads 52

InMobi

SEPTEMBER 19, 2019

Why Include Video Content in Your Mobile Advertising and Marketing Strategy? In-app video advertising is an ideal way to engage and acquire mobile users and provide them with a positive user experience. It’s been proven effective, and is now one of the best mobile marketing tactics to leverage. Then this guide is for you.

Advertising 52

Advertising Viewability Video Ads Demand Side Platform 52

Automatad Inc.

APRIL 7, 2024

Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring ad performance. Hence, a new metric called attention came to the marketer’s rescue. Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

InMobi

DECEMBER 12, 2019

billion Australian digital ad market is now devoted to in-app channels and conducted programmatically. VAST over VPAID For many marketers today looking to run video ads, there are two key video ad serving tags available: VAST and VPAID. In fact, a significant percentage of the $8.8 and VAST 4.2,

Viewability 52

Viewability Fill rate Advertising Video Ads 52

InMobi

OCTOBER 15, 2019

When it comes to reaching and engaging consumers on mobile, programmatic has firmly emerged as the preferred channel for digital marketers. Zenith reports 65% of all digital advertising spends globally are expected to be on programmatic by end of this year led by mature markets such as the USA and Canada.

Viewability 52

Viewability Marketing Banner Rich Media 52

Automatad Inc.

NOVEMBER 16, 2023

Inventory type tells buyers what type of ads you are going to for and in which medium you will offer it, like display, mobile app, or video ads. Better viewability : Buyers seek a website or ad unit with viewability over 70%. Sticky ad units stick on the left or right side of the content while scrolling.

CPM 52

CPM Viewability Ad Server Ad Space 52

InMobi

DECEMBER 21, 2020

For a deep dive into the latest in video marketing on mobile devices and apps, be sure to download your copy of our 2020 Mobile Video Advertising Trends Report today! Get your complimentary copy of this report today to learn all about: Why in-app video advertising is the best way to reach people on their favorite device (i.e.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

InMobi

OCTOBER 7, 2019

But what does this mean for marketers? How can today’s marketers use this knowledge to further their goals? I firmly believe mobile apps can and should be central to helping marketers more effectively understand, identify, engage and acquire mobile consumers.

Marketing 52

Marketing Viewability Food Rich Media 52