Adweek

JULY 10, 2023

Supply-side platform (SSP) PubMatic and attention vendor Playground xyz have struck a commercial partnership, offering marketers easier access to high-attention ads. It's the latest in the industry's lunge toward transacting on attention, a potentially more viable success metric compared with measures like viewability.

Viewability 159

Viewability Marketing Ad Tech 159

Martech Series

NOVEMBER 30, 2022

CCB, together with its digital media agency Havas and the strategic support of Clictag Digital, sought future-ready solutions to preserve and extend its data-driven marketing across all browsers for its “Soy empresario” video campaign. Marketing Technology News: REAL Messenger Welcomes New Chief Data Officer Kamal Shaik.

Viewability 80

Viewability Impressions Cookies MarTech 80

Martech Series

JULY 13, 2022

“Not only did Lotame facilitate a multi-pronged collaboration among partners, but we successfully proved that audience targeting delivers on our marketing KPIs and scales in cookieless environments,” said Juan Moron Velez, CEO, Xaxis LATAM. 83% increase in viewability across Safari and Firefox (verses 61% with cookies present).

Viewability 84

Viewability Cookies A/B Testing Audience 84

Monetize More

MAY 19, 2022

What’s the 411 on viewable cost-per-thousand impressions (vCPM)? vCPM also known as viewable CPM is the abbreviation for cost per thousand viewable impressions. What counts as a Viewable Impression? Viewable CPM: why do you need to pay attention to this metric? vCPM Definition. vCPM vs CPM.

Viewability 52

Viewability CPM Impressions Header Bidding 52

InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

InMobi

JUNE 23, 2020

As content consumption behavior and advertiser ad budgets increasingly shift to digital channels like mobile, viewability as a measure of ad effectiveness has evolved from something that’s nice to have but hard to measure into a necessity. Independent ad viewability verification is now integral to any mobile in-app campaign.

Viewability 52

Viewability Ad Space Impressions Video Ads 52

Martech

APRIL 18, 2024

The second-annual Green Media Summit at New York’s Javits Center last week showed the promise of greener pastures for marketers and customers concerned about harmful business practices overheating the planet. In 2022 they expanded the initiative by tying ESG goals to the performance score for all employees, including those in marketing.

Marketing 99

Marketing Viewability Finance Media 99

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Now, marketing needs to show ROI quickly.

Marketing 138

Marketing Brand Awareness Viewability Audience 138

InMobi

SEPTEMBER 17, 2019

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. desktop and mobile) environments, it’s critically important to prioritize and measure viewable ad rates. Here’s what the data reveals.

Viewability 52

Viewability Mobile Ads Banner Click Through Rate 52

VideoWeek

OCTOBER 18, 2023

In this piece Maria Shcheglakova, EMEA Marketing Director at PubMatic EMEA, discusses how to optimise digital advertising to optimise for attention and sustainability. Today, accurately measuring and reducing the carbon footprint of digital ad campaigns is a must for all marketers.

Viewability 122

Viewability Advertising Impressions Media 122

illumin

NOVEMBER 26, 2018

This content piece, intended to assist all digital marketers at better understanding the landscape of digital video advertising and the challenges being faced, revealed some very intriguing data. In particular, it helped us to confirm a preconceived notion regarding a digital advertising metric: viewability.

Viewability 53

Viewability Video Ads Impressions Advertising 53

Ad Monsters

DECEMBER 7, 2023

The Average Campaign Spans 44,000 Websites The report hypothesizes that the “long tail” of the web presents risks to advertisers, as those sites add minimal reach, and likely underperform in the quality metrics, including 12% lower viewability rates and 100% more invalid traffic (IVT) and brand safety. MFA supply is growing.

Marketing 111

Marketing Brand Lift CPM Viewability 111

Basis

JULY 18, 2023

Of course, most marketers don’t need to be sold on the value of a well-thought-out digital video advertising strategy. In a survey of over 500 digital video marketers across the world, engagement was the metric most frequently ranked as “important.” But like Nina Simone and Wilco , Viewability can be a bit misunderstood.

Viewability 52

Viewability Marketing Impressions Video Ads 52

InMobi

JULY 31, 2017

However, measuring mobile viewability is still extremely limited. Many brand marketers wonder how to measure viewable impressions on mobile without sacrificing media performance. With a slow load time, viewability and completion rates are both severely lessened. Of course, most users will abandon the ad after two seconds.)

Viewability 52

Viewability Cookies Impressions ROI 52

Digiday

SEPTEMBER 28, 2023

To give marketers a better idea of the reach and power of in-game ads, Activision Blizzard is beefing up its offerings in the field of attention measurement. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Media 77

Media Viewability Marketing Advertising 77

illumin

DECEMBER 6, 2018

Advertisers are complaining about the current IAB Viewability standard (noted as “2 continuous seconds” for video ads according to MRC). They are stating that it doesn’t go far enough to making the ads fully viewable as comparable to, say, a full-screen TV ad. Bottom line: viewability has nothing to do with how well an ad worked.

Viewability 40

Viewability Native Advertising Video Ads Impressions 40

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Cookies 120

Cookies Marketing Retargeting CPC 120

Martech

FEBRUARY 8, 2024

The guidelines should help marketers and advertisers quantify delivery of ads and gauge performance. “The augmented reality advertising market is projected to generate $1.2 Viewability. billion in revenue in the U.S. this year,” said Zoe Soon, VP at the IAB Experience Center in a release. Why we care. Performance.

Viewability 100

Viewability MarTech Impressions Advertising 100

InMobi

MAY 21, 2018

Learn How InMobi Stacks Up to the Industry When It Comes to Video Viewability for Mobile App Advertising Mobile video advertising, especially in-app, has a proven track record. In light of this, how can advertisers be sure their video ads are viewable and actually seen by their target audience? InMobi: 83.37% Q2 2018 IVT Rate Moat: 0.5%

Viewability 52

Viewability Click Through Rate Video Ads Banner 52

InMobi

AUGUST 4, 2017

And during the IAB Mobile Symposium last month, we learned that mobile video advertising viewability is crucial for advertisers in 2017. Follow these top takeaways to ensure that consumers are actually watching ads, and that marketing messages are getting through. In 2017, U.S. adults are expected to spend 1.5

Viewability 52

Viewability Video Ads Advertising Marketing 52

Ad Monsters

DECEMBER 13, 2022

Thankfully, Emodo Institute took a deep dive into the wonderful world of marketer KPIs to showcase just how dramatically they were affected by cookie and ID loss. The types of creative formats marketers are utilizing to achieve each KPI. . The at-risk KPIs marketers have already seen affected by ID loss and more. .

Viewability 102

Viewability Advertising Impressions Cookies 102

Martech Series

FEBRUARY 17, 2023

in 2023, it is tempting for marketers to jump on the recessionary bandwagon and slash budgets in order to weather the economic storm. In fact, research has shown that marketers who retain the same budget during a recession – or even increase it – tend to bounce back the strongest. But there’s more to it than that.

Viewability 87

Viewability Advertising Impressions Brand Awareness 87

MNTN

JUNE 24, 2022

The world of marketing moves fast, and sometimes it can be difficult to keep up. In digital marketing news, travel brands have an opportunity right now to both win back old customers and gain new ones. Marketing Analytics To Drive Business Growth – In the digital marketing world, there’s an inundation of data.

Marketing 97

Marketing Viewability eCommerce Media 97

Martech Series

JUNE 16, 2022

Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. With these new products, marketers can seamlessly plan, activate and measure video, native and display brand campaigns across the web and on connected TV (CTV).

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Martech

SEPTEMBER 7, 2022

Read next: How marketers are preparing for the future of in-game ads. These guidelines include new standards for ad viewability, measurement, inactivity and even fraud, as they apply to game environments and game play. The updates were initially proposed back in June. Intrinsic in-game ads. Measurement standards.

Viewability 118

Viewability Impressions MarTech Advertising 118

Martech

JUNE 14, 2022

The proposed metrics address issues like viewability, measurement and fraud for ads that appear in the gameplay environment. Among the intended benefits of the guidelines are: Establishing viewability standards for in-game ads, including screen size, resolution, angle and lighting. What the proposals are intended to do. Why we care.

Viewability 92

Viewability Impressions Entertainment Audience 92

Ad Monsters

DECEMBER 21, 2023

Marketers faced significant updates affecting link tracking, reducing the ability to track user behaviors through shared URLs in messages, email, and Safari Private Mode. OCPA’s data minimization rules could pose challenges, particularly for marketers aiming to match customer IDs for CTV outreach.

Header Bidding 66

Header Bidding Viewability CPM Impressions 66

Exchange Wire

JULY 12, 2023

Anzu, the most advanced intrinsic in-game advertising solution, and Integral Ad Science (IAS), a leading global media measurement and optimisation platform, have announced the launch of the industry’s first solution that measures viewability and invalid traffic (IVT) across 2D and [.]

Viewability 52

Viewability Media Marketing Advertising 52

Martech Series

JANUARY 9, 2023

Start.io, the leading mobile marketing and audience platform, announced a full implementation of Pixalate Analytics and MRT solutions for prevention of digital ad fraud, specifically in mobile app environments. Marketing Technology News: The Benefits of PR in Modern Day Marketing. ensure that all inventory is legitimate.

Viewability 78

Viewability Impressions MarTech Audience 78

AdPushup

JANUARY 26, 2023

Video brings more viewability to your ads. Since users prefer video ads, marketers and advertisers are [.] The popularity of video ads is undeniable, and in the coming years, video ads will become a driving force of digital advertising. Here is an overview of the Types of Video Ads, best practices, and how video ads are served.

Video Ads 98

Video Ads Viewability Advertising Marketing 98

Martech Series

DECEMBER 7, 2022

Eighty-five percent of B2B companies that conduct demand generation campaigns also leverage chatbots or conversational marketing agents to support those campaigns — to great success in most cases. Titled “The State of Chatbots in B2B Demand Generation” and based on surveys conducted in October with 1,000 B2B marketers from throughout the U.S.,

Conversion 96

Conversion Conversion Rate Marketing Education 96

Ad Monsters

JANUARY 31, 2024

Brands now gauge attention metrics through various parameters such as viewability, creative size, interaction, ad position, time of day, publisher or program, audibility, page clutter, device frequency, and eye tracking. Visibility signals measure impressions’ validity, including metrics such as viewability and time-in-view.

Viewability 116

Viewability Impressions Machine Learning Conversion Rate 116

Martech Series

JUNE 14, 2022

Guidelines Provide an Update on Viewability and Measurement Standards for In-Game Ads. The updated standards will address ad viewability, measurement, inactivity, and fraud with intrinsic in-game ads bringing them up to par with the rest of digital media. The release is open for public comment for a 30-day period until July 15, 2022.

Viewability 77

Viewability A/B Testing Impressions Entertainment 77

VideoWeek

JULY 21, 2022

After all, marketers aren’t really interested in how many impressions were delivered, but how many impressions actually left an impression. Viewability seeks to refine this further – taking total reach, and discounting any impressions where you can confidently say the ad was essentially ignored. . The centre of attention.

Viewability 122

Viewability Agency Impressions Clickbait 122

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. Pixel technology has already been used in B2C, said Channel99 founder Chris Golec, but primarily to distinguish human and non-human impressions and evaluate viewability. Get MarTech! In your inbox.

Viewability 106

Viewability Impressions Cookies MarTech 106

Martech Series

OCTOBER 14, 2022

Using IAS’s Viewability and Invalid Traffic (IVT) verification, brands and agencies will gain insights on campaign reach and engagement to drive outcomes and shape marketing strategies. “IAS provides marketers with the tools necessary to monitor the quality of their media buys as they expand their CTV inventory. .

Advertising 85

Advertising Viewability MarTech Impressions 85

Martech Series

JULY 28, 2022

Through this collaboration, IAS provides advertisers with Invalid Traffic (IVT) measurement and reports on Viewability through the IAS Signal platform. ” Marketing Technology News: CEPTES Raises Growth Capital from Industry Leaders to Power its Global Expansion. .

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Viewability Media Advertising Ad Tech 84