Monetize More

JUNE 8, 2022

RPS looks into critical factors impacting site monetization like ad viewability, fill rate, refresh rate, ad density, page speed, etc. In order to improve your overall session RPMs, always double-check how the fill rate, ad density, viewability, etc are coming up. Related Read : [link].

Header Bidding 52

Header Bidding Viewability Fill rate Ad Inventory 52

Monetize More

FEBRUARY 24, 2023

Use this data to make informed decisions about your ad strategy and to continually optimize your RPM rates. Almost everyone in the digital marketing industry will be familiar with what CPMs are. Publishers should focus on optimizing their RPM, which takes into account both CPM and ad fill rates.

CPM 52

CPM Fill rate Impressions CPC 52

Automatad Inc.

DECEMBER 1, 2023

This kind of ad will cover the full screen and create a lasting impression on the audience, through which you can increase your ad viewability rate. Given their short duration and non-skippable nature, bumper ads capture viewers’ attention and increase the viewability rate and ROI.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

InMobi

OCTOBER 19, 2021

increase in ad revenues and an impressive 50% increase in fill rates." The InMobi Exchange and VieON provide a platform backed up by a strong measurement from MOAT and IAS as well, which solves the biggest challenges most advertisers face today: viewability, fraud mitigation, and brand safety."

Fill rate 52

Fill rate Viewability Impressions Video Ads 52

Automatad Inc.

NOVEMBER 16, 2023

Better viewability : Buyers seek a website or ad unit with viewability over 70%. So, improve your viewability by delivering quality content, different ad formats , and other good UX tactics. Try that to increase viewability. Here are a few tips for effective website optimization to end up with high-paying direct deals.

CPM 52

CPM Viewability Ad Server Ad Space 52

InMobi

APRIL 30, 2019

Ultimately, it delivered low render and fill rates for publishers, and dismal viewability and completion rates for advertisers. About the Author Sreeshna is an Associate Product Marketing Manager at InMobi, focussed on Exchange - InMobi's In-App Programmatic offering. So what's next? The IAB released VAST 4.1

Ad Server 52

Ad Server Fill rate Rich Media Viewability 52

Automatad Inc.

NOVEMBER 23, 2023

Understanding the dynamics between supply-side platforms (SSP) and Demand-Side Platforms (DSP) is like decoding the language of online marketing. Yield optimization: SSPs aim to maximize the revenue generated from each ad impression by dynamically adjusting pricing in response to market demand. How Does SSPs Benefit Publishers?

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

InMobi

APRIL 4, 2019

Often, a publisher’s premium inventory is made available in this manner, which can help drive up ad prices; however, as a result, it can also lead to low fill rates. Both sides have a lot of control and oversight here, but again low fill rates are an issue. It’s also difficult to scale such arrangements.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Brid.tv

APRIL 19, 2024

Boost ad viewability with a sticky, non-intrusive ad unit. Knowing which ad formats are most relevant will help you ensure whether the ad inventory you’re offering is sought-after on the market. Track ad performance, impressions, fill rates, viewability, and more across all devices from a unified analytics dashboard.

Header Bidding 58

Header Bidding Click Through Rate Fill rate Viewability 58

Automatad Inc.

OCTOBER 27, 2023

92% of the marketers say they got high ROI using video marketing. Lower fill rate: You will undoubtedly display video ads on the website to make money. Video ads have a lower fill rate due to the lower demand than banner and display ads. It increases viewability and, thereby, the CPMs of the video ads.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Monetize More

MAY 30, 2023

We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. Device-Type.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Monetize More

DECEMBER 21, 2022

6 – Have a holiday marketing campaign. Next to ad blocking, ad blindness is also a serious issue especially now that publishers will only get paid for viewable ads. Make sure to still follow ad placement policies and don’t just put ads above the fold for the sake of viewability. #10 10 – Create backup ads.

Header Bidding 97

Header Bidding Viewability Ad network Fill rate 97

Brid.tv

JUNE 14, 2023

The increased demand leads to higher fill rates for publishers, so no inventory goes unsold. Monetize with outstream ad units for maximum ad viewability. In this way, they prevent non-human traffic and ad fraud. Increased Demand — Ad exchanges connect publishers to a vast network of advertisers and ad demand sources.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

InMobi

JULY 26, 2021

Historically InMobi has seen, on average, video completion rates of around 80% and viewability over 90% (across Open Measurement SDK, IAS, Moat and DoubleVerify) via private marketplace deals. If a partner’s fill rate or win rate is low, then you should probably reconsider their rank within your monetization stack.

Header Bidding 52

Header Bidding Demand Side Platform Click Through Rate Fill rate 52

Brid.tv

AUGUST 23, 2022

With so many good options on the market, it can be difficult to make the final decision. Some of the trackable metrics your chosen OTT advertising platform should have include fill rates, plays, impressions, CTR, and so on. SpotX is one of the most popular video advertising platforms on the market right now. Google ADX.

Header Bidding 82

Header Bidding Advertising Ad Exchange Video Ads 82

Monetize More

APRIL 13, 2023

It seems like every other week there’s a new header bidding solution on the market. With so many companies offering header bidding services apart from the open-source solutions available on the market, it is often hard to cut through all the noise. Header bidding. Let’s get started! How does Header Bidding help advertisers?

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Brid.tv

JUNE 14, 2023

The increased demand leads to higher fill rates for publishers, so no inventory goes unsold. Monetize with outstream ad units for maximum ad viewability. In this way, they prevent non-human traffic and ad fraud. Increased Demand — Ad exchanges connect publishers to a vast network of advertisers and ad demand sources.

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Brid.tv

NOVEMBER 25, 2022

So if you’re in the market for such a solution, it is important to know exactly what to look for. This will increase the chances of higher ad fill rates , as more demand sources will bid on each impression. Secondly, the platform’s sticky ad unit boosts ad viewability and, consequently, brings higher revenue. Ad Demand.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Brid.tv

JUNE 26, 2023

Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. The company works with many industry-leading clients like Vice, Rolling Stone, and more than 650 premium websites, with their biggest focus being the Asian markets.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Digiday

MARCH 13, 2023

Media buyers keep insisting that the role of third-party verification firms are critical when assessing everything from brand safety to viewability in the programmatic market. These issues include slowing down page and ad load times, which can impact user experience and ultimately viewability and monetization of ads. “It’s

CPM 56

CPM Viewability Marketing Fill rate 56