Automatad Inc.

NOVEMBER 16, 2023

Better viewability : Buyers seek a website or ad unit with viewability over 70%. So, improve your viewability by delivering quality content, different ad formats , and other good UX tactics. Try that to increase viewability. Direct deals are the best kind to get high CPM for your premium inventory.

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Media Math

JANUARY 17, 2023

As they continue to gain industry adoption, we need to start thinking about how these metrics impact our media buying decisions and how to successfully incorporate them into our marketing plans. Viewable Rate. Viewable CPM. Creative intelligence unlocks effective planning for your marketing strategy. Planning .

Media 52

Media Viewability CPM CPA 52

Martech

MAY 18, 2022

This can be credited to the fact that video content uses images, sound, and text to create an immersive experience.This can pose a new content creation challenge for marketers, though, and has led to the need for new tactics and technologies that focus on creating and executing video ad campaigns. We will cover: What are video ads?

Advertising 111

Advertising Video Ads CPM Viewability 111

Automatad Inc.

DECEMBER 1, 2023

Since video ads are highly efficient, their CPM value is high and has more demand. This kind of ad will cover the full screen and create a lasting impression on the audience, through which you can increase your ad viewability rate. for its high engagement and viewability rate. Buyers can target only one market at a time.

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Video Ads Non-Profit CPM Viewability 40

Automatad Inc.

NOVEMBER 20, 2023

Preferred deals, or programmatic not-guaranteed, are programmatic direct deals where publishers sell premium inventory to the preferred advertiser at a pre-determined fixed CPM after the negotiation process. You set a fixed CPM for inventory, which the advertiser is ready to pay for the first look. How Does Preferred Deal Work?

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Ad Monsters

MARCH 3, 2023

But given the complexities of the ad tech ecosystem, and the many challenges that present themselves — IVT, ad fraud, viewability, supply chain transparency, brand safety, to name a few — marketers are often unsure if they’re obtaining fair value for their ad spend. AI digital hopes to help marketers do just that.

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Viewability CPM Audience Ad Tech 64

SODP

JUNE 8, 2023

The CPM pricing model is a firm favorite among digital publishers, with good reason. The increasing number of internet users has made digital marketing vital to any business’ growth strategy. It is, therefore, hardly surprising that the global digital advertising market is projected to hit $786 billion by 2026. What Is CPM?

CPM 52

CPM CPA CPC Real Estate 52

Automatad Inc.

APRIL 7, 2024

Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring ad performance. Hence, a new metric called attention came to the marketer’s rescue. Only the premium demand partners will prefer attention and bid high CPM for your ad inventory. Eventually, you will get high CPM and ad yield.

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Ad Inventory Viewability CPM Video Ads 40

Martech Series

SEPTEMBER 20, 2022

The integration will allow advertisers to seamlessly track and view the end-to-end carbon footprint of their digital ads in a similar way to other crucial metrics such as viewability. ” Marketing Technology News: Memsource Welcomes Technology and SaaS Industry Executive Jason Hemingway as VP Global Marketing.

Healthcare 74

Healthcare Media Advertising CPM 74

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. Decent viewability. 36×280 & 320×480 will be the rising stars.

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Mobile Ads Banner Viewability CPM 59

Basis

DECEMBER 6, 2022

With 61% of advertisers expecting to see an increase in buy-side budgeting for contextual-based campaigns, it’s important for marketers to understand how this targeting method works, as well as the benefits it offers. Ready to get clear on all things contextual? Let’s dive in: What is Contextual Targeting? Cost-Efficient.

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Cookies CPC CPM Viewability 65

Automatad Inc.

OCTOBER 26, 2023

Pricing metrics Here are the pricing metrics you need to keep a close eye on to boost your video ad revenue: eCPM / CPM (Effective Cost Per Mille/ Cost Per Mille): It’s like your scoreboard, showing you how much you’re earning for every 1,000 ad views. The higher your CPM for video ads, the more revenue flows into your pockets.

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Video Ads Header Bidding Fill rate Click Through Rate 52

Martech Series

AUGUST 25, 2022

Amplified Intelligence founder and CEO Karen Nelson-Field said, “This work adds to the growing body of evidence showing that – contrary to industry attempts to wrap it up in a neat package like a CPM — attention is neither a commodity nor a currency. Key findings include: Video is key for attention.

CPM 79

CPM Viewability Finance MarTech 79

VideoWeek

JUNE 7, 2022

That makes attention to every company’s employees, customers, and partners most valuable resource as well and in a market where everything is tightening, it has never been more important for advertisers to understand the quality of their media.” Follow VideoWeek on Twitter and LinkedIn.

CPM 64

CPM Viewability Impressions Media 64

Digiday

DECEMBER 22, 2022

I don’t think the prices have gone down because of the influx and viewability of ads on [Instagram].” — Bonner. “[I CPM volatility is a perpetual (and mostly unavoidable) challenge for publishers and platforms. I really want] some more cost effective ad placements for publishers.” — Bonner. More benefits.

CPM 74

CPM Communications Media Audience 74

Automatad Inc.

JANUARY 23, 2024

Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. Here is the list of alternatives marketers are considering to choose in 2024. Hence, it became vital for publishers and advertisers to learn about it.

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Automatad Inc.

FEBRUARY 9, 2023

This blog will look closely at the three most commonly used metrics: eCPM, CPM, and RPM. Related article: What Is eCPM and 7 Proven Ways to Increase It What Is CPM? CPM stands for ‘cost per thousand’ and represents the revenue publishers earn for every 1,000 ad impressions on their websites. So, let’s begin.

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CPM Ad Inventory Impressions CPL 52

Digiday

MARCH 5, 2023

“It’s expansive in the promise and the opportunity of what [commerce media] can be, but we also need to be really clear about the reality of ‘You don’t understand, I can’t even get 50% viewability on the retail media’,” said George, partner and commerce media leader at McKinsey. It found that U.S. billion by 2025.

Media 67

Media Click Through Rate Agency Conversion 67

YieldBird

JANUARY 12, 2022

Each vendor swears that their product is the one that will provide the highest uplifts, increase the viewability of ad units; and, of course, their same product will do all this without compromising on user experience. Or are they simply repeating the well-trodden statements of their marketing teams? Why should you perform A/B testing?

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Monetize More

OCTOBER 13, 2022

Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc. Dynamic floor price optimization allows you to take advantage of different opportunities throughout the year by adapting to changing market conditions.

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Header Bidding Ad Inventory Impressions Cookies 52

RevX

MAY 5, 2022

Challenges around viewability, ad fraud, and attribution make the digital ad supply chain more convoluted. Popular Posts Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava CPM Bargainer for Programmatic Advertising – Behind the Scenes Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns.

ROI 52

ROI Demand Side Platform A/B Testing CPM 52

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

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First-Party Cookies Cookies Impressions Ad Exchange 125

Automatad Inc.

MAY 9, 2023

We have got a list of the best third-party video players available in the market. Video ads boost CPM rates. That means higher CPMs and, thus, more ad revenue. Increase ad viewability. Increasing ad viewability means increasing the opportunity to get your video ads viewed.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

VideoWeek

JUNE 9, 2022

As internet usage grows so does the importance of ad placement, lest the business of scrolling becomes a thumb war between an advertiser’s CPM and a user’s RSI. But while sticky ads may have a bad reputation, those VideoWeek spoke with said that when executed well, they can be both effective for marketers and palatable for users.

Audience 52

Audience CPM Video Ads Advertising 52

VideoWeek

JUNE 24, 2022

The UK and Ireland are key strategic markets in the global rollout of Paramount+ given the broad distribution of our brands across the free-to-air and pay-TV landscape. Our partnership with Sky gives us a strong foothold here and in several other markets where we plan to launch Paramount+ this year. Discovery the first to participate.

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Ad Tech Agency Media Audience 98

Single Grain

AUGUST 10, 2023

Work With Us Target Impression Share Suppose a new software company wants to gain a significant market presence by ensuring its ads are visible to a large portion of the target audience. The algorithm will adjust bids to achieve the desired ad impression share, increasing visibility and market reach.

CPC 52

CPC CPM Viewability Impressions 52

VideoWeek

JULY 28, 2023

Meanwhile Netflix is lowering its CPM from around $45-55 to $39-45, as the company looks to attract more advertisers. Now, marketers can match events that a household did across different devices in a cookieless, privacy-compliant manner, resulting in a more accurate conversion rate.” Read more on VideoWeek.

Video Ads 52

Video Ads Non-Profit Ad Tech Retail 52

Automatad Inc.

NOVEMBER 23, 2023

Understanding the dynamics between supply-side platforms (SSP) and Demand-Side Platforms (DSP) is like decoding the language of online marketing. Yield optimization: SSPs aim to maximize the revenue generated from each ad impression by dynamically adjusting pricing in response to market demand.

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Automatad Inc.

OCTOBER 27, 2023

92% of the marketers say they got high ROI using video marketing. Despite the high CPM that video ads possess, the RPM of a single page will be low due to the restricted demand for video inventory. Along with placing video ads, you need to optimize certain factors of ads to get high CPM, CTR, and CPAs for video ad slots.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

AdvertiseMint

OCTOBER 19, 2023

With the rapid growth and evolution of the digital landscape, the language of advertising and marketing has expanded, introducing many new terms and metrics that businesses and marketers need to understand. What is the definition of an impression in the context of digital marketing? ” 1.

Impressions 40

Impressions Click Through Rate CPM Viewability 40

Automatad Inc.

JANUARY 26, 2023

Share Tweet Share RPM, CPM, or CTR – you love and hate these metrics simultaneously, don’t you? Especially mid-market publishers find it almost impossible to increase page RPM consistently. Ensuring you are placing the ads in the right place increases your viewability, CTR, and CPC. How to do so?

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

Monetize More

MAY 30, 2023

Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. Features Smart Mediation, SDK with audience analytics, MOAT viewability metrics, and access to SDK-only advertisers. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand.

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Ad network Mobile Ads Ad Exchange Fill rate 97

Brid.tv

JUNE 26, 2023

There is no other contender with higher CPM rates than Google. Additionally, these auctions feature some of the largest and most elite SSPs globally, which is how they ensure maximum CPMs to their publishers. SelectMedia also has built-in RTB across various open exchanges , ensuring publishers only get the highest CPMs.

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Basis

JULY 6, 2022

Marketers can set the algorithm to focus on either placement-level or domain-level data. Bid Shading utilizes an algorithm to analyze historical bid data and determine a minimum price that is lower than the default CPM bid, while maintaining a high probability of winning the auction.

Impressions 71

Impressions Machine Learning CPM Viewability 71

Brid.tv

JUNE 14, 2023

This type of ad exchange guarantees stable CPM to publishers. See Related Article: CPM Drop — Potential Causes and Solutions How Does an Ad Exchange Work? Monetize with outstream ad units for maximum ad viewability. Publishers sell ad inventory at a negotiated fixed price to preferred advertisers.

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Ad Exchange Ad Inventory Ad network Non-Profit 52

Brid.tv

JUNE 14, 2023

This type of ad exchange guarantees stable CPM to publishers. See Related Article: CPM Drop — Potential Causes and Solutions How Does an Ad Exchange Work? Monetize with outstream ad units for maximum ad viewability. Publishers sell ad inventory at a negotiated fixed price to preferred advertisers.

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Ad Exchange Ad Inventory Ad network Non-Profit 40

Smart-Hub

JANUARY 23, 2023

The main features: targeting specific sites, keywords on pages, devices, geography, browsers, the use of audience segments, remarketing, and the ability to automatically optimize for a given KPI (CPM, CPC, CPV, CPA). Monetizing traffic with CPM Programmatic advertising typically operates on a pay-per-thousand-view model.

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