AdExchanger

OCTOBER 18, 2023

The purpose of traditional programmatic metrics is to measure site and ad-related activity, such as click-through rate, app downloads, traffic and the trusty CPM. Warning (and an apology): You are about to be hit with a new crop of three, four and five-letter acronyms.

eCommerce 130

eCommerce Click Through Rate CPM Advertising 130

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Private marketplaces are invitation-only markets where a set number of publishers invite specific advertisers to bid on their ad inventory. These advertisers bid in real-time at or above the fixed CPM price. In the U.S.,

Advertising 115

Advertising Marketing Ad Exchange Retail 115

Smarty Ads

OCTOBER 3, 2022

Programmatic advertising is evolving every day and it already has many different options and strategies. There are different pricing models for programmatic advertising campaigns. Each of them has its advantages and disadvantages depending on what goals you want to achieve with advertising.

CPM 52

CPM Conversion Advertising Marketing 52

Martech

AUGUST 8, 2023

Advertisers need to keep the pressure up on agencies and adtech partners to keep costs down by tracking key metrics like CPM. Dig deeper: What every marketer needs to know about programmatic advertising What is it? Furthermore, digital buyers can’t agree on what bid shading actually is or does.

Advertising 95

Advertising CPM MarTech Agency 95

Ad Monsters

DECEMBER 1, 2023

Amidst escalating bid costs and intensified competition in paid media campaigns this holiday season, businesses must proactively address rising CPMs, expand targeting strategies, refine demographics, and utilize A/B testing to maintain cost-effectiveness and optimize ad spend. Additionally, take into account the power of A/B testing.

A/B Testing 98

A/B Testing Marketing Conversion Rate Audience 98

AdExchanger

AUGUST 3, 2022

CEO Mark Zagorski says the company’s growth is due to both its revenue diversification into new types of advertising and its market position in the verification space, both of which make DoubleVerify “largely agnostic to shifts in ad spend and CPM volatility.”.

Retail 105

Retail CPM Media Advertising 105

MNTN

JANUARY 4, 2023

Marketing teams spend thousands of dollars trying to answer that question. So how do you know where to spend your marketing budget? Performance marketing and digital marketing are two top contenders. But what, exactly, is performance marketing vs digital marketing? What is Performance Marketing?

Marketing 52

Marketing CPA CPM Affiliates 52

YieldBird

APRIL 12, 2023

Understanding Unified Pricing Rules in Google Ad Manager UPRs are a feature of GAM that empowers publishers to manage floor prices and target CPM across all programmatic demand in a centralized manner. When using UPRs, remember that they apply to all ad formats in your inventory, and the creative type determines the enforced floor/target CPM.

CPM 98

CPM CPA Ad Exchange Advertising 98

MNTN

FEBRUARY 14, 2024

The advertising world can be complicated—and for a B2B marketer even more so. Benefits of B2B Programmatic Marketing So now that you know a little more about this world, you may be wondering “ Why is B2B programmatic advertising important, and is it effective?” But what is B2B programmatic advertising and how does it work?

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action. Get the daily newsletter digital marketers rely on. What is performance marketing?

Affiliates 100

Affiliates Marketing CPA ROI 100

TechCrunch Ads

MAY 9, 2022

Vladyslav Strykun is head of marketing at Headway , an edtech startup that provides bite-sized learning for fun and personal growth. Wondering how to improve the marketing performance of your mobile app in the spring without experimenting and extra costs? Q5 is a high season for marketing in the mobile app field. Contributor.

CPM 81

CPM Audience Education Marketing 81

Automatad Inc.

MARCH 20, 2024

CPM is still the popular pricing model used in digital advertising. Suggested reading: vCPM vs CPM: The Critical Factor Publishers Have to Know Why Should You Care about vCPM? Why Is the vCPM Pricing Model Better than the CPM Model? CPM and vCPM coexist in today’s programmatic advertising. The post What is vCPM?

Viewability 52

Viewability CPM Fill rate Impressions 52

Automatad Inc.

MARCH 20, 2024

CPM is still the popular pricing model used in digital advertising. Suggested reading: vCPM vs CPM: The Critical Factor Publishers Have to Know Why Should You Care about vCPM? Why is the vCPM pricing model better than the CPM model? CPM and vCPM coexist in today’s programmatic advertising. The post What is vCPM?

Viewability 52

Viewability CPM Fill rate Impressions 52

Digiday

JUNE 6, 2022

Some marketers are retooling the way they think about ads on Meta-owned Facebook and Instagram, aiming for brand awareness rather than immediate sales. While those same marketers are still diversifying their social media ad spending, they’re also rethinking what their ad dollars on Facebook and Instagram can do.

Brand Awareness 74

Brand Awareness Marketing Advertising CPM 74

Basis

JUNE 30, 2022

Each week, our team tracks down the best digital marketing articles, POVs, and reports—so that you don’t have to. Here’s What the Podcast Boom Means for Marketers. [:07]. Podcasts specifically are on the rise and come with many advertising benefits—here’s what marketers should know. . Wade impact the marketing world?

Advertising 52

Advertising CPM Marketing Media 52

Digiday

SEPTEMBER 13, 2022

Even as conversations around the economic downturn ramp up, marketers say they’ll continue to invest in out-of-home advertising, which has spent the last year on the rebound amid the pandemic. “A As more advertisers take interest in OOH and inventory remains limited given the physical nature of OOH, industry experts expect CPMs to rise.

Marketing 61

Marketing Advertising Retargeting Fashion 61

Ad Monsters

OCTOBER 20, 2022

We live in times where CPM pricing is through the roof, but we are mainly seeing this in linear in the areas of sports, broadcast, and cable. This conundrum is interesting because, despite the volume of television watching going down, CPM prices are still going up. .

CPM 98

CPM Cookies Ad Tech Advertising 98

Martech Series

FEBRUARY 8, 2023

Marketing Technology News: Music Licensing, Inc. Connecting insightsoftware’s CPM capabilities with Power BI through Power ON’s innovative writeback solution will empower even more decision-makers across organizations by providing them with the tools and capabilities needed to drive strategic business planning and better business outcomes.

CPM 76

CPM Finance MarTech Marketing 76

Monetize More

JUNE 28, 2022

Structure of CPM Pricing. A CPM pricing model determines revenue. CPM is an abbreviation for cost per mille (thousand) initial impressions. The worth of impressions varies depending on the people and market. The revenue calculation is just the number of views multiplied by the CPM and divided by 1,000.

CPM 52

CPM Impressions CPC CPA 52

Smarty Ads

JULY 8, 2021

Once you start working with web analytics in marketing, advertising or sales, you will certainly wonder what CPM is and what is the difference between CPM and eCPM. You won't miss it, since this is one of the popular tools for evaluating the cost of an advertising campaign. Not only.

CPM 52

CPM Advertising Marketing 52

Basis

OCTOBER 20, 2022

Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don’t have to. If you’re still ironing out your holiday marketing strategies, here are the general trends you should know, as well as some specific insights for automotive , higher education , CPG , and cannabis brands. Welcome to Scout!

Advertising 52

Advertising CPM Marketing Retail 52

SODP

JUNE 8, 2023

The CPM pricing model is a firm favorite among digital publishers, with good reason. The increasing number of internet users has made digital marketing vital to any business’ growth strategy. It is, therefore, hardly surprising that the global digital advertising market is projected to hit $786 billion by 2026. What Is CPM?

CPM 52

CPM CPA CPC Real Estate 52

InMobi

APRIL 11, 2019

For any marketing strategy featuring ads running in mobile apps, teams have a variety of mobile marketing metrics they can buy against. Are marketing campaigns based on vanity metrics or metrics that matter for the company at large? Marketers paid just to show their ad to a set number of users. What does the X stand for?

CPM 52

CPM Marketing CPC CPA 52

Digiday

SEPTEMBER 1, 2022

But the buyers Digiday reached, who spoke on condition of anonymity to speak freely, were shocked at some of what Netflix is asking for — namely a $65 CPM that’s higher than last year’s Super Bowl, along with a lack of third-party measurement and very humble growth expectations. In this market? You’re asking for what?

CPM 87

CPM Ad Server Video Ads Brand Awareness 87

Ad Monsters

APRIL 19, 2024

Now available via Sharethrough, GMP+ will help marketers gain more quality with less carbon. ” Vidasolo also suggested that purchasing strategies need to evolve beyond traditional CPM models to foster sustainability. Marketers and agencies will invest where they see the highest returns.

Ad Tech 103

Ad Tech CPM Agency Media 103

Automatad Inc.

JANUARY 9, 2024

You need a bucket of strategies to optimize the header bidding setup, which greatly impacts demand generation, CPM, and total yield. Video ads tend to get higher CPM and CTR than static ads. Optimize floor price Many publishers think that setting high floor prices gets them a high CPM. Definitely no! So, let’s get started.

Header Bidding 52

Header Bidding CPM Fill rate Viewability 52

Martech Series

NOVEMBER 18, 2022

Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne. Powerful CPM building. Though this is a global phenomenon, it’s highly relevant for the Indian market as a lot of businesses in India rely on advertisements to generate revenue. Flexible ad types. Monetize ad-block users. Selling Ad Space.

Fill rate 96

Fill rate CPM eCommerce Ad Space 96

VideoWeek

FEBRUARY 21, 2024

As more streaming companies enter the advertising market, the battle for eyeballs and ad dollars has never been more competetive. Advertisers have shown in digital that they’re prepared to pay a higher CPM or eCPM for inventory that comes with first-party data. We reference that as intelligent ad pod construction.

Ad Server 135

Ad Server CPM Audience Advertising 135

Martech

OCTOBER 16, 2023

Advertisers adopting Video Reach Campaigns with in-stream, in-feed, and Shorts saw the campaigns deliver 54% more reach at a 42% lower CPM compared to in-stream only. Dig deeper: Gen Z teens are watching YouTube ads and recalling what they’ve seen Spotlight Moments is still in beta, but it has already shown promising results.

CPM 94

CPM ROI MarTech Audience 94

AdvertiseMint

JULY 3, 2023

With a huge and engaged user base, marketing your business on this platform can be an excellent way to reach potential customers. In this blog post, we’ll discuss how much TikTok ads cost and provide some tips for effective marketing on the platform. CPM stands for cost per mile.

CPC 59

CPC CPM Click Through Rate Impressions 59

Digiday

OCTOBER 5, 2022

economy, Square — the San Francisco-based fintech company — hopes its new Spanish-language marketing efforts will resonate with small business owners and the communities they serve. Although she didn’t share specific CPM rates, Weinberg said weaker ad-targeting tools have also led to more “wasted [ad] impressions.”

Marketing 61

Marketing Ad Targeting CPM Audience 61

Basis

AUGUST 23, 2023

The programmatic ecosystem was essentially becoming so difficult to navigate within a second-price framework that the market needed a switch. While this represents a more attractive model for publishers, advertisers may find themselves overspending and paying an increased average cost per 1,000 impressions (CPM). Enter bid shading.

CPM 52

CPM Impressions Ad Exchange Demand Side Platform 52

Digiday

DECEMBER 14, 2022

For as quickly as Netflix brought its ad-supported tier to market, the streamer’s advertising business is off to a slow start. The agency executives also faulted Netflix not making a big marketing push of its own to promote the ad-supported tier and attract subscribers.

Advertising 98

Advertising CPM Agency Ad Inventory 98

Automatad Inc.

NOVEMBER 20, 2023

Preferred deals, or programmatic not-guaranteed, are programmatic direct deals where publishers sell premium inventory to the preferred advertiser at a pre-determined fixed CPM after the negotiation process. You set a fixed CPM for inventory, which the advertiser is ready to pay for the first look. What Is Preferred Deal?

CPM 52

CPM Header Bidding Ad Space Impressions 52

Digiday

FEBRUARY 1, 2023

An analysis of fourth-quarter activity by independent performance marketing agency Tinuiti shows most corners of digital media saw a less than stellar financial results, including streaming video, paid social, paid search and e-commerce. But that’s largely where the unequivocal good news ended in the report.

CPC 63

CPC CPM Impressions Ad Click 63

Ad Monsters

MARCH 12, 2024

This data can be useful to publishers who want to tell better stories about their readers and to marketers who want a cookie-free alternative to targeting. The benefits to public data proponents are apparent: It’s accurate, verified, and scrubbed of all PII data before it’s released to the market.

Cookies 98

Cookies Audience Manufacturing Education 98

Martech Series

JULY 5, 2022

Healthcare marketing leader Lasso launches a new Prebid.js Lasso announced the launch of their Publisher Suite in May of this year, continuing their mission to become the world’s first, true end-to-end operating system for healthcare marketing and analytics.

Header Bidding 76

Header Bidding Healthcare CPM Audience 76