SODP

JUNE 8, 2023

The CPM pricing model is a firm favorite among digital publishers, with good reason. The increasing number of internet users has made digital marketing vital to any business’ growth strategy. It is, therefore, hardly surprising that the global digital advertising market is projected to hit $786 billion by 2026. What Is CPM?

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Automatad Inc.

OCTOBER 26, 2023

Pricing metrics Here are the pricing metrics you need to keep a close eye on to boost your video ad revenue: eCPM / CPM (Effective Cost Per Mille/ Cost Per Mille): It’s like your scoreboard, showing you how much you’re earning for every 1,000 ad views. billion dollars on video ads.

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Automatad Inc.

JANUARY 23, 2024

Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. Here is the list of alternatives marketers are considering to choose in 2024. Hence, it became vital for publishers and advertisers to learn about it.

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Automatad Inc.

NOVEMBER 23, 2023

An SSP connects website owners to companies or advertisers wanting to buy ad space on their websites. Utilizing real-time bidding (RTB), the SSP conducts quick auctions every time a visitor lands on the website, determining the highest bid from interested companies for the ad space.

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Monetize More

OCTOBER 13, 2022

Furthermore, dynamic floor pricing increases the price of a publisher’s inventory based on the inventory’s placement, ad size, etc. Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc.

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Automatad Inc.

FEBRUARY 9, 2023

This blog will look closely at the three most commonly used metrics: eCPM, CPM, and RPM. eCPM stands for ‘effective cost per thousand impressions’ and is a key ad performance metric used by publishers to measure the revenue they earn from display advertising. Why Is CPM Important for Publishers? What Is eCPM?

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Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

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Monetize More

MAY 30, 2023

Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. MobFox Enables publishers to monitor and optimize ad inventory with a single interface. Demographic Location.

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Brid.tv

JUNE 26, 2023

A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. There is no other contender with higher CPM rates than Google. These networks do the work for you.

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Brid.tv

JUNE 14, 2023

Preferred Exchanges — Preferred ad exchanges or deals are more similar to the traditional approach of selling ad inventory. Publishers sell ad inventory at a negotiated fixed price to preferred advertisers. This type of ad exchange guarantees stable CPM to publishers.

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Smart-Hub

JANUARY 23, 2023

The main features: targeting specific sites, keywords on pages, devices, geography, browsers, the use of audience segments, remarketing, and the ability to automatically optimize for a given KPI (CPM, CPC, CPV, CPA). Advertisers register on the demand side DSP or ad exchange; after that, they can participate in automated media trading.

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Brid.tv

JUNE 14, 2023

Preferred Exchanges — Preferred ad exchanges or deals are more similar to the traditional approach of selling ad inventory. Publishers sell ad inventory at a negotiated fixed price to preferred advertisers. This type of ad exchange guarantees stable CPM to publishers.

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Monetize More

APRIL 13, 2023

It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. It is also a form of dynamic allocation for third-party ad networks. Header bidding. Let’s get started!

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Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management.

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Monetize More

FEBRUARY 8, 2023

Every publisher gets skeptical at times while searching for the best ad management partner that can help them maximize their revenue. Every programmatic ad management partner butters you up with marketing gimmicks stating you can make more ad revenue with us. Whose actions speak louder than their words? Perplexed right?)

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