Automatad Inc.

APRIL 7, 2024

Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring ad performance. Hence, a new metric called attention came to the marketer’s rescue. Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

Exchange Wire

DECEMBER 15, 2022

Integral Ad Science, a global leader in digital media quality, today announced a first-to-market partnership with Gadsme, a premium in-game advertising platform. The partnership will enable IAS to verify Gadsme ad inventory globally and provide marketers with third-party viewability and invalid [.].

Viewability 52

Viewability Ad Inventory Advertising Media 52

Automatad Inc.

APRIL 25, 2024

That is why video ads are a potential means for marketers to reach the right customers. By ads, video performs better than display and native ad formats. Video ads increase engagement Video ads catch users’ attention with motion and sound, which leads to high engagement and interaction. households.

Video Ads 52

Video Ads Advertising Viewability ROI 52

Monetize More

DECEMBER 29, 2022

Buyers value video inventory that is…. Viewable : Viewability Measurement, 3P Verification (The 3P’s are Premium, Placement and Player). For instance: line items, ad units, platforms or apps. Predicted Viewability Bucket. Brand Context Signals: Signals that contribute to safer and defined inventory.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

Digiday

SEPTEMBER 27, 2022

The publishers also pointed out how this Safari inventory, in particular, can be especially valuable, if only advertisers did not weigh the inability to track and measure site visitors via third-party cookies so heavily in their appraisals of these cookieless impressions. “It Open market can’t stay the way it is.

Cookies 64

Cookies Viewability Impressions Ad Inventory 64

Monetize More

JUNE 8, 2022

As publishers look for ways to understand how their ad inventory is performing, RPM and RPS are two very valuable metrics. RPS looks into critical factors impacting site monetization like ad viewability, fill rate, refresh rate, ad density, page speed, etc. Well, wonder no more! Related Read : [link]. Let’s talk.

Header Bidding 52

Header Bidding Viewability Fill rate Ad Inventory 52

Martech Series

NOVEMBER 20, 2022

Marketing Technology News: Simplio3D Launches a New Augmented Reality Module Aligned with the Latest Technologies. DMPs provide information about the audiences for whom the advertisement is made, and CDPs create, unify, and store audience data accessible to other marketing systems. Other components are Ad Networks and Ad Exchanges.

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Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Automatad Inc.

NOVEMBER 23, 2023

So, get ready to learn in detail about SSP and unlock the full potential of your ad revenue. Supply-side platforms (SSP) help digital publishers manage, optimize, and sell their ad inventories to demand partners and earn ad revenue. Buying and optimizing ad inventory, audience targeting, and data utilization.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Automatad Inc.

JANUARY 9, 2024

Video header bidding is a bidding technology that publishers use to sell video ad inventories to advertisers in real-time. It is similar to the header bidding that sells display ad units but includes an extra element called a video player because it sells video ad units. So, let’s get started.

Header Bidding 52

Header Bidding CPM Fill rate Viewability 52

Basis

NOVEMBER 2, 2022

As more and more people turn to CTVs to consume video content, it’s no surprise that digital ad spend follows. With this channel’s explosive growth has come a similar influx of terms (and acronyms, because we in the ad industry love our acronyms— IYKYK ) to describe the CTV viewing and advertising experiences.

Advertising 81

Advertising Viewability Demand Side Platform Video Ads 81

Martech

MAY 18, 2022

This can be credited to the fact that video content uses images, sound, and text to create an immersive experience.This can pose a new content creation challenge for marketers, though, and has led to the need for new tactics and technologies that focus on creating and executing video ad campaigns. We will cover: What are video ads?

Advertising 100

Advertising Video Ads CPM Viewability 100

Digiday

MARCH 7, 2023

YouTube wants the Media Rating Council’s viewable impression standard to be the basis for measuring impressions. As the agency executive quoted above indicated, the ultimate aim underpinning YouTube’s principles appears to have the support of ad buyers. “Two seconds is pretty freaking — it’s too small. .

Viewability 63

Viewability Impressions Agency Media 63

Monetize More

FEBRUARY 1, 2023

It’s no secret that ad viewability is a hot topic in the publishing industry and will be more important than ever before in 2023. Publishers are looking for ways to ensure that their ads are being seen by viewers, and advertisers are looking for ways to make sure they’re getting the most bang for their buck.

Viewability 52

Viewability Impressions Ad Inventory Video Ads 52

InMobi

JANUARY 26, 2017

Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile. Video ad formats such as vertical, 360 degree and virtual reality (VR) videos are the next frontier and will bring an immersive and interactive experience to users on the go.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

Digiday

OCTOBER 10, 2022

Ad inventory for The 7 DMV will mirror the units available in the flagship newsletter, which tends to include a presenting sponsor and one to two ads. Newsletter viewability isn’t determined by platforms’ algorithms, Berkowitz added. The Washington Post did not provide pricing on these units.

Viewability 70

Viewability Ad Inventory Audience Entertainment 70

Automatad Inc.

OCTOBER 26, 2023

A high fill rate is the secret to efficient ad delivery and minimizing revenue loss due to unsold ad space. Viewability Viewability is all about ensuring your ads are seen by your audience. An ad is typically considered viewable when at least 50% of its pixels are on screen for a minimum of one second.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 320×50), bigger mobile display ad sizes (e.g., Decent viewability.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Automatad Inc.

JANUARY 23, 2024

Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. Here is the list of alternatives marketers are considering to choose in 2024. Hence, it became vital for publishers and advertisers to learn about it.

Audience 52

Audience Cookies Ad Server Viewability 52

Monetize More

OCTOBER 13, 2022

Dynamic Price Floor Optimization is the process of selling ads that involve setting a base price for the publisher’s ad inventory and then automatically fine-tuning the price for maximum yield. Best Price for your ad inventory. Price Floor Optimization. – The total session RPM increased by 2%.

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

Automatad Inc.

NOVEMBER 20, 2023

The advertisers can come, have a look at the inventories, and then decide whether to buy it or not. Premium inventories (inventories with high viewability and click-through rate) are often sold via Programmatic Direct (Programmatic guaranteed or preferred deals). It should reflect the current market value and demand.

CPM 52

CPM Header Bidding Ad Space Impressions 52

YieldBird

JUNE 27, 2023

Furthermore, in some cases, SSPs may be able to estimate the eCPM for a specific market and campaign, offering valuable insights into potential earnings. Technology In the EEA market, the presence of TCF-enabled tools is of utmost importance. It is crucial to address this issue at the beginning of the partnership with the platforms.

Header Bidding 52

Header Bidding Ad Inventory Ad Tech Viewability 52

YieldBird

JUNE 27, 2023

Furthermore, in some cases, SSPs may be able to estimate the eCPM for a specific market and campaign, offering valuable insights into potential earnings. Technology In the EEA market, the presence of TCF-enabled tools is of utmost importance. It is crucial to address this issue at the beginning of the partnership with the platforms.

Header Bidding 52

Header Bidding Ad Inventory Ad Tech Viewability 52

InMobi

APRIL 4, 2019

With open exchanges or open marketplaces, available ad inventory (i.e. potential ad placements on apps or websites) is made available to anyone, and the highest bidder in an ad auction gets to place their ad in that spot for a given amount of time. It’s like an open exchange, but on a much smaller scale.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

InMobi

MAY 21, 2019

To do digital marketing right today, you need smart insights on mobile marketing specifically. Share of ad spending taken up mobile: More than 29 percent of all ad spending period will go towards mobile in the near future. End users recall mobile in-app ads 47 percent of the time. in Q1 2018.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

Clearcode

AUGUST 13, 2023

Back then, the mobile app market was worth just $206 million. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. Mobile ad spend is predicted to get as high as $362 billion in 2023, despite tightening marketing budgets.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

InMobi

SEPTEMBER 11, 2019

DSPs also often centralize ad bidding and reporting in one interface. For example, ad exchanges like DoubleClick by Google and OpenX are both marketplaces for advertisers to bid and auction for available ad inventory from publishers. Does it leverage machine learning in any capacity? Let us know on social media!

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

YieldBird

MARCH 6, 2024

It lets you see how each Bidder (SSP) bidding on your ads is doing, like how quickly they respond and how often they win auctions. This makes it easier to figure out how to get the most out of your ad inventory.

Header Bidding 52

Header Bidding A/B Testing Impressions Viewability 52

Automatad Inc.

MAY 9, 2023

Video Ad Networks: A key function of video ad networks is to bring video demand for the publisher’s video ad inventories. They can also help set up ad campaigns, optimize video ads, and more. Find the list of best video ad networks here. Increase ad viewability.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

Monetize More

FEBRUARY 24, 2023

Use this data to make informed decisions about your ad strategy and to continually optimize your RPM rates. CPM CPM or Cost Per Mille is the cost for every 1000 impressions that advertisers interested in your inventory are willing to pay. Almost everyone in the digital marketing industry will be familiar with what CPMs are.

CPM 52

CPM Fill rate Impressions CPC 52

Brid.tv

AUGUST 19, 2022

Track Ad Performance and Optimize Your Creatives Monetize Your Website With Brid.TV What Are Video Ads and Why Use Them to Monetize Your Website. In a general sense, video advertisements are all ads in a video format that are served online. So why should you put video ads on your website? Learn More.

Video Ads 70

Video Ads Ad network Ad Server Ad Inventory 70

VideoWeek

JUNE 24, 2022

The UK and Ireland are key strategic markets in the global rollout of Paramount+ given the broad distribution of our brands across the free-to-air and pay-TV landscape. Our partnership with Sky gives us a strong foothold here and in several other markets where we plan to launch Paramount+ this year. Discovery the first to participate.

Ad Tech 98

Ad Tech Agency Media Audience 98

InMobi

JULY 15, 2016

The virtues of the mobile device have been extolled endlessly - but the bottom line is that it allows marketers to push their brand messages in front of engaged users, at the right time and in the right context. Long form video ads are clearly not optimal for the mobile environment.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Monetize More

OCTOBER 4, 2022

Publishers can deploy a variety of programmatic advertising solutions in their ad stack. These tips can help you determine which approach is best for your ad inventory: Refreshing Holiday Content. With the influx of traffic, comes the need to boost ad revenue. Here’s how publishers can maximize their Q4 revenue.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Monetize More

JANUARY 18, 2023

Take advantage of your share of this lucrative market. Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Monetize More

MAY 30, 2023

Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. MobFox Enables publishers to monitor and optimize ad inventory with a single interface.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Automatad Inc.

JANUARY 26, 2023

Especially mid-market publishers find it almost impossible to increase page RPM consistently. Since page RPM is so easily accessible to publishers using AdSense, it allows even small or mid-market publishers to get a like-for-like comparison of their page performance. Find the right ad placements and optimize them.

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

SODP

JUNE 27, 2023

The automation of ad sales has reshaped the way publishers, advertisers and marketers interact with one another and target audiences. Programmatic ad spend is projected to exceed $550 billion globally in 2023, accounting for 85% of global ad spend manual. What Is a Demand-Side Platform (DSP)?

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Demand Side Platform Ad Inventory Ad network Ad Exchange 52