Martech

SEPTEMBER 2, 2021

Marketing budgets as a percentage of revenue fell in 20201 to “their lowest level in recent history,” analyst firm Gartner reported in The State of Marketing Budgets 2021. In fact marketing technology held steady as a percentage of overall budget (an increase of 0.4% hardly indicates strong growth). Why we care.

Real Estate 121

Real Estate Marketing Ad Inventory MarTech 121

Digiday

MARCH 12, 2024

One of the first video sellers to pick up sticks and test out its kit is National CineMedia, which is planning to bring new offerings to market in hopes of securing a bigger share of ad dollars. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Ad Inventory 83

Ad Inventory Media Advertising Marketing 83

Digiday

APRIL 29, 2024

Discovery, whereby the streaming providers will make their ad inventory available via its Display & Video 360 platform. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Demand Side Platform 70

Demand Side Platform Ad Inventory Ad Tech Media 70

MNTN

MARCH 19, 2024

Purpose and Function DSPs are designed for advertisers and allow them to purchase digital ad inventory across multiple platforms, providing tools for managing bids and optimizing ads. SSPs, on the other hand, are utilized by publishers to manage, sell, and optimize available ad space, effectively maximizing revenue.

Ad Exchange 98

Ad Exchange Ad Inventory Demand Side Platform Impressions 98

Digiday

MAY 12, 2023

Register for free to watch more of the discussion and learn about the steps one global marketplace is taking to improve the functionality of buying and selling ad inventory. The buying and selling of ad inventory are ever-evolving processes. Continue reading this article on digiday.com.

Ad Inventory 53

Ad Inventory Marketing Media 53

Digiday

APRIL 30, 2024

Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Demand Side Platform 68

Demand Side Platform Ad Inventory Audience Media 68

Digiday

SEPTEMBER 5, 2023

As many game developers transform their titles into marketing playgrounds for interested advertisers, Riot Games is taking a more sparing approach, prioritizing other forms of inventory over direct in-game brand integrations. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Ad Inventory 61

Ad Inventory Fashion Marketing Media 61

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Programmatic direct is usually used for premium, large format ads like full-page takeovers. How big is the programmatic advertising market? billion in ad dollars in 2022, making up 90.2% In the U.S.,

Advertising 112

Advertising Marketing Ad Exchange Retail 112

YieldBird

APRIL 19, 2023

What is Google Optimized Pricing Google Optimized Pricing is a feature within Google Ad Manager that uses machine learning algorithms to dynamically set optimal pricing for programmatic ad inventory. Our team of experts is ready to guide you through the setup process and help you unlock the full potential of your ad inventory.

Machine Learning 98

Machine Learning Ad Inventory Impressions Marketing 98

MNTN

MARCH 14, 2024

Demand-side platforms (DSPs) are similar to SSPs, with one key difference—DSPs are made for marketers and work from the other end of the business transaction. While publishers use SSPs to list inventory to make it available programmatically to DSPs, marketers use DSPs to buy that same inventory from those ad exchanges and ad networks.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

AdExchanger

MARCH 20, 2024

When Google created Performance Max, it was the first Google product to span all Google Ads inventory through one campaign by default and also use proprietary Google data for targeting and optimization. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Maxed Out Can the real PMax please stand up?

Ad Inventory 78

Ad Inventory Media Marketing Advertising 78

Digiday

MARCH 17, 2024

But taken together, they spell the next potential target for the digital ad industry to weed out. Cheap reach” refers to a subset of digital ad inventory that may be often overlooked — literally — and may be a necessary new taxonomy to prevent legitimate publishers from getting caught up in the crackdown on made-for-advertising sites.

Ad Inventory 73

Ad Inventory Media Advertising Marketing 73

Ad Tech Daily

JULY 28, 2022

Managed service assists mid-market and small broadcasters in filling unsold ad inventory, increasing revenue, and generating profit from their live streams and podcasts.

Ad Inventory 94

Ad Inventory Ad Tech Marketing Media 94

Martech Series

SEPTEMBER 12, 2022

And can marketers drive more impact with features such as this? But no matter what growth stage your company is at, it boils down to understanding your market and the market opportunity, and evaluating which marketing levers you should pull to enable short-term success while building toward the company’s long-term vision and goals.

Machine Learning 86

Machine Learning Marketing Audience MarTech 86

Digiday

JULY 25, 2023

They will make up unique ad inventory for both inside and outside the venue. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. It has 48 individual LED diodes on each puck, allowing each puck to display 256 million colors. Continue reading this article on digiday.com.

Entertainment 48

Entertainment Ad Inventory Advertising Marketing 48

Digiday

MAY 1, 2024

As of today, Roblox has expanded access to its video ad inventory to all advertisers, following a six-month beta test that kicked off in November 2023. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Video Ads 40

Video Ads Ad Inventory Advertising Media 40

Digiday

FEBRUARY 22, 2024

That said, cord-cutting has led to some regional sports networks to disappear, though they were once a bastion of relatively inexpensive ad inventory for regional advertisers. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Media 76

Media Agency Ad Inventory Audience 76

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action. Get the daily newsletter digital marketers rely on. What is performance marketing?

Affiliates 99

Affiliates Marketing CPA ROI 99

Digiday

JANUARY 31, 2024

Third-party cookies in Chrome are headed for extinction, but you wouldn’t know it from speaking to marketers. Some executives in the in-game advertising sector are building the narrative that the cookie collapse might just be the space’s golden ticket, a chance to step out of the ad world’s shadow.

Cookies 82

Cookies Advertising Ad Inventory Impressions 82

Digiday

FEBRUARY 19, 2024

Working with ad verification firm Double Verify , Group Black pulled together research that illustrates just how much ad inventory on Black-owned media companies is cut from media budgets when rudimentary tools like keyword blocklists and domain-level categorization are implemented in media buys.

Ad Inventory 66

Ad Inventory Conversion Media Marketing 66

Martech Series

MARCH 2, 2023

OOH, advertising resolves this issue, and now the strategies rely on the smart combination of various digital advancements to capitalize on the potential of this powerful marketing tool. For instance, one can understand the demographics of the customer in the areas nearby to OOH ad inventory in real-time.

Advertising 100

Advertising Ad Inventory Viewability Audience 100

VideoWeek

NOVEMBER 1, 2023

Fragmentation in the CTV ecosystem has left ad inventory scattered across different markets, says Stuart Keith, Snr Director EMEA Supply Partnerships at Rakuten Advertising.

Ad Inventory 64

Ad Inventory Audience Marketing Advertising 64

Digiday

DECEMBER 3, 2023

Here’s a twist: Advertising on X might be lucrative for a certain type of marketer, provided they can overlook the deluge of hate speech, misinformation and violent content rampant on the platform. It’s a bargain bin for ad space at the cost of compromising principles. Continue reading this article on digiday.com.

Advertising 76

Advertising Ad Inventory Ad Space Media 76

Martech

FEBRUARY 2, 2024

Deprecation is now happening and the promise of a solution like OpenX’s Deal Library is that marketers will finally begin to learn about the comparative performance of the alternatives. Attention Deals (high quality, highly engaged ad inventory: Adelaide, Oracle Moat and TVision).

Cookies 94

Cookies Ad Inventory MarTech Audience 94

MNTN

MAY 24, 2023

Thanks to Connected TV (CTV), ad-supported services , and other streaming evolutions, TV advertising has grown substantially more powerful. Today, advertisers can use the platform to achieve performance, alongside social and search ads. But many marketing teams aren’t sure they’re ready to make the switch.

Advertising 52

Advertising Marketing Audience Ad Inventory 52

Digiday

MAY 30, 2023

Since May 13, Twitter has been selling ad inventory through the mobile advertising marketplace Inmobi. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. This exclusive arrangement is evident in Twitter’s ads.txt file , which authorizes Inmobi as the sole vendor for this purpose.

Ad Tech 96

Ad Tech Advertising Ad Inventory Media 96

Digiday

NOVEMBER 28, 2023

This week’s Future of TV Briefing looks at how this year’s upfront and recent announcements from AMC Networks and Paramount indicate the progression of programmatic in the TV and streaming ad market. AMC Networks officially made its linear TV networks’ live inventory available for sale programmatically.

Ad Inventory 68

Ad Inventory Marketing 68

VideoWeek

NOVEMBER 8, 2022

The new business will work on technology which helps retailers create ad inventory and facilitates data sharing. But the retail media market isn’t yet as advanced in Europe and Latin America as it is in the US. It will also create an interface through which advertisers can access these media and data solutions at scale.

Retail 59

Retail Media Marketing Ad Inventory 59

Digiday

SEPTEMBER 7, 2023

DAZN, the sports streaming giant, has hit a major milestone that’s pretty common in the media world: turning programmatic ad dollars into serious cash. Picture it as a more automated way to sell ads in between live shows compared to the old-school insertion orders, but with a whole lot more data (from their customers) thrown into the mix.

Ad Inventory 74

Ad Inventory Media Marketing Advertising 74

Digiday

NOVEMBER 14, 2023

The popularity and convenience of online shopping have helped large e-commerce companies and mass merchants to recognize that monetizing first-party data and ad inventory on their digital properties will lead to more effective consumer reach and engagement. Continue reading this article on digiday.com.

Media 73

Media Retail Ad Inventory Marketing 73

Digiday

JULY 4, 2023

Traffic shaping has been used within the ad tech industry for a while, particularly by supply-side platforms (SSPs) and demand-side platforms (DSPs) filtering out available programmatic ad inventory that isn’t quite up to snuff before passing them along to media buyers and advertisers.

Demand Side Platform 62

Demand Side Platform Ad Inventory Ad Tech Media 62

Digiday

OCTOBER 2, 2023

For months, the term made-for-advertising (MFA ) has been ricocheting throughout the media and advertising industries, getting buyers up in arms about cheap ad inventory that doesn’t deliver much in the way of a return on investment. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Ad Inventory 85

Ad Inventory Media Agency Advertising 85

Martech

APRIL 16, 2024

Forty-two percent of the revenue came in CTV and OTT, according to “IAB/PwC Internet Ad Revenue Report, FY 2023.” ” Although growth was down marginally from 2022, CTV is expected to drive video up in the coming years with added inventory from ad-supported subscription tiers introduced by major streaming services like Netflix.

Advertising 105

Advertising Retail Ad Inventory Media 105

Ad Monsters

MAY 25, 2023

This includes details about ad placements, ad inventory, and pricing. Increased Revenue Opportunities: Streamlining SPO can ensure that publishers receive the highest bids possible for their ad inventory ultimately increasing ad revenue.

Ad Inventory 98

Ad Inventory Ad Tech Ad Exchange ROI 98

Digiday

SEPTEMBER 17, 2023

Back in June, the Association of National Advertisers (ANA) published a report that revealed MFA ad inventory represented 15% of total ad spend in the U.S. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Viewability 86

Viewability Ad Inventory Media Advertising 86

Automatad Inc.

NOVEMBER 23, 2023

So, get ready to learn in detail about SSP and unlock the full potential of your ad revenue. Supply-side platforms (SSP) help digital publishers manage, optimize, and sell their ad inventories to demand partners and earn ad revenue. Buying and optimizing ad inventory, audience targeting, and data utilization.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

SODP

JUNE 24, 2021

78% of senior UK marketers believe the withdrawal of third-party cookies will have a positive impact on advertising strategies. The research is launched in parallel to LiveRamp’s report ‘Marketing in the first-party future: publishers, brands and authenticated data’. The opportunity available to publishers is real. It’s time to act.”.

Marketing 52

Marketing Cookies Ad Inventory Audience 52