Automatad Inc.

APRIL 7, 2024

Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen. They provide data on whether the audience has interacted with the ad or had its impact on them. As a publisher, optimizing ads to improve attention leads to massive benefits.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Programmatic direct is usually used for premium, large format ads like full-page takeovers. How big is the programmatic advertising market? billion in ad dollars in 2022, making up 90.2% In the U.S.,

Advertising 120

Advertising Marketing Ad Exchange Retail 120

Basis

NOVEMBER 3, 2022

Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don’t have to. Programmatic 101: What is Programmatic Video Advertising? [:04]. This year, US programmatic video ad spend is forecast to hit $62.96 Welcome to Scout! billion (that’s up more than $10 billion from last year!)

Ad Inventory 52

Ad Inventory Marketing Video Ads Media 52

MNTN

MARCH 10, 2023

CTV boasts the highest share of ad views for premium video across devices, according to FreeWheel , and as more streaming ad inventory opens up, CTV’s share of ad views is expected to increase further.

Impressions 98

Impressions Ad Inventory Video Ads Retail 98

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Advertising 109

Advertising Video Ads CPM Viewability 109

Brid.tv

DECEMBER 26, 2023

As consumers increasingly reject intrusive ads, UGC has emerged as an effective, organic, and less intrusive marketing strategy. You Might Also Like: 8 Tips for Making an Effective Video Ad Benefits As mentioned, authenticity is the biggest selling point for UGC as it fosters consumer trust.

Advertising 80

Advertising Conversion Rate Video Ads Audience 80

Martech Series

JANUARY 3, 2023

Following the completion of a first-of-its-kind test-and-learn for alternative measures of video ad performance, Warner Bros. Marketing Technology News: MarTech Interview with Michael Luckhoo, Co-Founder, Cirus Foundation. “We Marketing Technology News: How to Boost Customer Participation in Rewards and Loyalty Programs.

Audience 82

Audience Entertainment Ad Inventory MarTech 82

Brid.tv

FEBRUARY 23, 2023

With the popularity of OTT platforms constantly high, publishers see video ad monetization as an opportunity to generate more revenue. Publishers can choose between three prominent monetization models, among which AVOD (advertising video-on-demand) stands out from the rest due to its free user access to content.

Ad Ops 52

Ad Ops Advertising Ad Inventory Ad network 52

AdvertiseMint

NOVEMBER 7, 2023

Whether it’s display ads, video ads, or mobile ads, publishers can choose from multiple ad networks to find the right fit for their ad inventory. With billions of ad impressions at stake, a robust ad network can be the difference between ad space filled to the brim or left languishing.

Ad network 40

Ad network Pop-Up Ad Space Ad Inventory 40

Brid.tv

SEPTEMBER 12, 2022

If there was ever a right time for publishers to join the CTV advertising market, it is now. Connected television (CTV) , is any television set that connects to the internet and is able to host and deliver video content. Instream Video Ads. Instream Video Ad on CTV. Branded Canvas Ads. Learn More.

Advertising 52

Advertising Video Ads Banner Ad Inventory 52

Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. Through the Viewdeos video ad network, you can gain access to premium video ad inventory.

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Fill rate Ad network Video Ads Ad Inventory 52

Ad Ops Hero

JANUARY 25, 2021

Earlier days, publishers used to sell the ad inventory to the advertisers through direct sales by find the finding the relevant advertisers who were willing to display their ads. Ad network is a company that provides technology platform and serve as an intermediate between publishers and advertisers.

Ad Inventory 52

Ad Inventory Ad Exchange Demand Side Platform Ad network 52

Brid.tv

DECEMBER 20, 2022

Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue.

Advertising 54

Advertising CPM Mobile Ads CPC 54

Brid.tv

AUGUST 29, 2022

In return, publishers get to tap into OTT monetization and generate video ad revenue. When a publisher decides to monetize their video content through advertising, they can join a video ad network. Using this network, they can offer their ad inventory for sale. Google Ad Manager 360.

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

InMobi

JUNE 25, 2018

Numbers released in April 2018 from the Interactive Advertising Bureau show that around 60 percent of all digital ad spend is now going towards video , and that two in three advertisers are moving money away from television spots to fund more mobile video advertising. 1) Because It’s Effective In short, video ads work.

Click Through Rate 52

Click Through Rate Video Ads Ad Inventory Shipping 52

Ad Monsters

MAY 22, 2023

The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Not that ad ops managers should “beat the card” in the blink of an eye. Are you up for the Ad Ops Challenge board game? Comscore, VideoAmp, and iSpot.tv

Ad Ops 86

Ad Ops Ad Inventory Ad Tech Demand Side Platform 86

Automatad Inc.

MARCH 20, 2024

You can easily attract them with an ad inventory with a high viewability rate. Because advertisers want ad space with a high viewability rate ! However, for best results, you can also seek the help of an ad monetization partner. They can help you navigate and determine the best ad formats and placements for your website.

Viewability 52

Viewability CPM Fill rate Impressions 52

Automatad Inc.

MARCH 20, 2024

You can easily attract them with an ad inventory with a high viewability rate. Because advertisers want ad space with a high viewability rate ! However, for best results, you can also seek the help of an ad monetization partner. They can help you navigate and determine the best ad formats and placements for your website.

Viewability 52

Viewability CPM Fill rate Impressions 52

Monetize More

MAY 23, 2023

In-Game Advertising Monetization Model 2: Ad mediation Ad mediation is another for game developers. This model involves using a third-party mediator to manage and optimize your ad inventory. For instance, using a combination of direct sold and RTB ads can result in higher revenue and better engagement.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

MNTN

SEPTEMBER 20, 2023

The CTV and Over-the-Top (OTT) video advertising market has been expanding. More Ad Inventory More platforms are adding ad-supported tiers than ever before. Even platforms who swore off advertising (coughNetflixcough) have joined the CTV ad circuit. What’s Causing CTV’s Rapid Growth?

Advertising 52

Advertising Ad Inventory ROI Video Ads 52

Smart-Hub

FEBRUARY 16, 2024

For website and app owners, header bidding means a great chance to increase advertising income, while marketers benefit from more transparent conditions (and not only). Considering this, your ad exchange platform has to support this functionality. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

Header Bidding 49

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 49

Monetize More

JUNE 13, 2023

Moreover, the evolving business landscape and the emergence of new marketing channels and strategies have further impacted advertising budgets. This shift in advertising priorities can lead to a redistribution of budgets, causing a decline in ad rates across various publishing platforms. More ads don’t mean more revenue.

Ad Inventory 69

Ad Inventory Ad Space Header Bidding Native Advertising 69

Automatad Inc.

JANUARY 9, 2024

Likewise, video header bidding is a go-to solution for publishers who want to serve video ads. Why video ads, you ask? Well, for starters, adtech knows video ad supremacy ! Many large and small publishers see video ads as a growing part of their business and use video header bidding to serve them.

Header Bidding 52

Header Bidding CPM Fill rate Viewability 52

Monetize More

JUNE 6, 2023

In today’s digital landscape, where mobile advertising plays a vital role in marketing strategies, achieving optimal mobile ad viewability is crucial for driving meaningful results. Merely displaying ads on mobile devices is no longer sufficient. Incorporate interactive ad formats to engage users and increase viewability.

Viewability 98

Viewability Mobile Ads A/B Testing Impressions 98

Digiday

MAY 3, 2023

While it’s still too soon to judge how these new additions will actually pan out, early signs from marketers show that they are, at the very least, somewhat encouraged by what they heard. So far, marketers are hopeful for these new ad placements. The love for the app was there, but the ad inventory was not.

Ad Inventory 69

Ad Inventory Conversion Advertising Video Ads 69

RevX

NOVEMBER 7, 2022

App marketers today have various channels at their disposal. We examine both channels with a lens of transparency, ad fraud, brand safety, targeting, and optimization. The DSP bids only for the most relevant ad space making it a highly efficient process for advertisers. To unlock this, you need the right ad inventories.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Clearcode

AUGUST 13, 2023

Back then, the mobile app market was worth just $206 million. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. How Are In-App Ads Served? Fast forward to 2023, when 1.96 billion in app stores.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Monetize More

APRIL 19, 2023

With so many ad networks out there, it can be challenging to decide which one is the best fit for your publishing business. In this article, we’ll compare three of the top ad networks on the market today: Mediavine, AdSense, and MonetizeMore.

Header Bidding 52

Header Bidding Ad Inventory Ad network Ad Server 52

Monetize More

DECEMBER 29, 2022

You should also consider the size and placement of your ad units to ensure that they are visible and effective. Use ad formats that perform well: Different ad formats perform differently on different websites. Use data and analytics tools to understand your audience and target your ads accordingly.

Header Bidding 98

Header Bidding Ad Ops Ad Exchange Affiliates 98

VideoWeek

FEBRUARY 16, 2024

In this week’s Week in Review: OpenAI unveils impressive text-to-video capabilities, TF1 sees positivity in the ad market, and The Independent enters talks to take control at BuzzFeed UK & I. The French broadcaster said ad revenues fell 2.1 percent YoY during 2023, but actually rose 1.7

Marketing 52

Marketing Media Entertainment Agency 52

Digiday

NOVEMBER 8, 2022

downsizing the number of your trading partners) efforts with the launch of OpenPath , whereby the demand-side platform offers advertisers direct access to premium publishers’ ad inventory. Those mismatches are going to be noticed, other things… include is the ad [runtime] longer than the [editorial] video,” added Doherty.

Demand Side Platform 68

Demand Side Platform ROI Ad Inventory Media 68

InMobi

NOVEMBER 8, 2021

While the publisher provides superior game dynamics with easy controls, InMobi delivers brand safety, seamless ad experiences with state-of-the-art, immersive, rewarded video creatives. The video ads provide non-intrusive experiences for the user while maximizing the publisher’s yield and ad revenues.

Video Ads 52

Video Ads Ad Inventory Advertising Marketing 52

Digiday

OCTOBER 27, 2022

Earlier this week, Keerat Sharma, director Amazon Marketing Cloud and ad tech solutions, spoke with Digiday about its data clean room offering — central to its strategy of accelerating its ads business. Amazon’s contextual play. LiveRamp Tie-up.

Advertising 69

Advertising Demand Side Platform Conversion Audience 69

Basis

NOVEMBER 2, 2022

As more and more people turn to CTVs to consume video content, it’s no surprise that digital ad spend follows. With this channel’s explosive growth has come a similar influx of terms (and acronyms, because we in the ad industry love our acronyms— IYKYK ) to describe the CTV viewing and advertising experiences.

Advertising 81

Advertising Viewability Demand Side Platform Video Ads 81

Brid.tv

SEPTEMBER 23, 2022

Why Should Publishers Consider Getting Into the OTT & CTV Markets? This also means that linear advertising is becoming less profitable , as fewer people will see these ads. According to Insider Intelligence , linear TV advertising made up 71% of all video ad spending in the US in 2020, and 62% in 2021. linear) manner.

Advertising 52

Advertising Video Ads Non-Profit Audience 52

Brid.tv

OCTOBER 27, 2022

Get Into the OTT and CTV Markets With Brid.TV What’s more, it has allowed us to move away from linear TV advertising and enjoy videos with less or no interruption by video ads. What’s more, with advanced targeting options, specifically behavioral and contextual targeting , video ads are more relevant and less annoying.

Real Estate 85

Real Estate Video Ads Ad Inventory Audience 85

Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. It’s no wonder why more advertisers are embracing video. In 2021 alone, revenue from video marketing reached over $27 billion. Video as spend has already crossed over $50 billion as of 2022 and this will only go up.

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Ad network Video Ads Ad Server Header Bidding 52