Automatad Inc.

NOVEMBER 23, 2023

Supply-side platforms (SSP) help digital publishers manage, optimize, and sell their ad inventories to demand partners and earn ad revenue. With an SSP, you can show various engaging ad formats to your visitors and monetize your websites and apps. Real-Time Bidding (RTB) Auctions ad space for maximum revenue.

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MNTN

DECEMBER 12, 2023

If you want to capitalize on this trend and target your audience base with engaging content, you must find quality CTV inventory. Here’s everything you need to know about Connected TV inventory. What Is Connected TV Inventory? They control the ad inventory within their apps and are therefore key gatekeepers for CTV ads.

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Martech

MAY 16, 2022

Advertisers will shop for ad inventory using Yahoo’s portal and sales team. Read next: Best Buy announces in-house ad network Best Buy Ads. Walmart is the largest company with a media network that sells ad space and restricted access to their customer data. Get the daily newsletter digital marketers rely on.

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MNTN

MARCH 14, 2024

In other words, it acts as a marketplace that sits in between publishers looking to sell their inventory and advertisers looking to buy it. Here’s how it typically works: Integration with SSPs : Publishers use supply-side platforms (SSPs) to connect their available ad inventory to the ad exchange.

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AdvertiseMint

OCTOBER 24, 2023

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.

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Automatad Inc.

NOVEMBER 23, 2023

Advertisers: Brands, services, and marketers are a few examples of advertisers. They are demand-side, who buy ad spaces on the online channels like websites and mobile app. They reach their target audience by displaying ads on the website or app with potential traffic and user data. The list is below.

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Automatad Inc.

APRIL 25, 2024

Video advertising refers to using video as a format to serve engaging ads that deliver a short brand message to the audience. It is the most preferable form of advertising and performs better than other ad formats like banner ads , native ads, etc. By ads, video performs better than display and native ad formats.

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Monetize More

JUNE 13, 2023

Moreover, the evolving business landscape and the emergence of new marketing channels and strategies have further impacted advertising budgets. This shift in advertising priorities can lead to a redistribution of budgets, causing a decline in ad rates across various publishing platforms. More ads don’t mean more revenue.

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Ad Monsters

DECEMBER 21, 2023

Marketers faced significant updates affecting link tracking, reducing the ability to track user behaviors through shared URLs in messages, email, and Safari Private Mode. OCPA’s data minimization rules could pose challenges, particularly for marketers aiming to match customer IDs for CTV outreach.

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AdvertiseMint

NOVEMBER 7, 2023

Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. Why Are Ad Networks Crucial for Publishers and Advertisers? Ad networks serve as a pivotal intermediary between publishers and advertisers.

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Automatad Inc.

NOVEMBER 8, 2023

An ad exchange is an online marketplace and an intermediate that facilitates the buying and selling ad space between publishers and advertisers in real time. It is an open marketplace that runs auctions in real-time, connects the publishers with wider demands, and gets the best price for the ad inventory.

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The Ad Tech Blog

APRIL 1, 2024

These algorithms analyze vast amounts of data to predict which ads are most likely to achieve the advertiser’s objectives, considering factors like user behavior, context, and the advertiser’s bid strategy. How does Google’s ad tech differ from traditional advertising?

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Automatad Inc.

APRIL 7, 2024

Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen. They provide data on whether the audience has interacted with the ad or had its impact on them. As a publisher, optimizing ads to improve attention leads to massive benefits.

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Smart-Hub

FEBRUARY 16, 2024

For website and app owners, header bidding means a great chance to increase advertising income, while marketers benefit from more transparent conditions (and not only). Considering this, your ad exchange platform has to support this functionality. The winning ad is delivered to the publisher and shown to a user.

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RevX

NOVEMBER 7, 2022

App marketers today have various channels at their disposal. We examine both channels with a lens of transparency, ad fraud, brand safety, targeting, and optimization. Real-time bidding is a process to win ad spaces through an auction that happens in under 200 milliseconds. What does this mean for advertisers?

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Ad Ops Hero

MARCH 25, 2023

Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms. Also known as a “supply-side platform,” this platform allows publishers to sell their ad impressions to advertisers in real time.

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Automatad Inc.

MARCH 20, 2024

You can easily attract them with an ad inventory with a high viewability rate. Because advertisers want ad space with a high viewability rate ! They don’t want to spend their money on unseen ads, which will not benefit them. Focus on meaningful ad views that matter and positively impact ad revenue.

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Automatad Inc.

MARCH 20, 2024

You can easily attract them with an ad inventory with a high viewability rate. Because advertisers want ad space with a high viewability rate ! They don’t want to spend their money on unseen ads, which will not benefit them. Focus on meaningful ad views that matter and positively impact ad revenue.

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Automatad Inc.

NOVEMBER 20, 2023

Then, the Ad Manager renders the ad on your website. Here, the advertiser is not obligated to buy the inventory while negotiating. If the advertiser fails to bid on the space above the negotiated CPM price, the specific ad space will be sent for private or open auction. When Preferred Deals Are Not for You?

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Digital Remedy

MARCH 31, 2023

Behind every paid digital ad is what seasoned marketers know as a media buy. Gone are the days of simply throwing money at digital ads and hoping it sticks. Media buying is all about finding the proper environment, time, and context to run your ads. The takeaway?

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AdvertiseMint

OCTOBER 24, 2023

When an advertiser decides to launch a campaign, they set specific criteria in the DSP interface: budget, target audience, desired ad placements, and more. The DSP then communicates in real-time with multiple ad exchanges, searching for ad inventories that match the advertiser’s criteria.

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Martech Series

NOVEMBER 23, 2022

Fragmentation and friction are silent killers in the digital ad space, creating barriers to creativity and impact. This will offer a space where buyers and sellers can explore available ad formats, inventory and audiences, all under one roof, and that will significantly streamline the inventory buying process for advertisers.

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Brid.tv

FEBRUARY 23, 2023

Easy to Implement Great for Beginner Publishers Higher Viewership Ad Display Flexibility Revenue Optimizing and Boosting Works Well With Other Monetization Models AVOD Made Easy with Brid.TV’s Managed Ads Service Rising Popularity of AVOD Platforms The AVOD market size has significantly expanded in recent years.

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SODP

MAY 22, 2023

The more ads displayed to online users, the more ad revenue can be generated. How Does Ad Revenue Work? Publishers generate revenue by selling ad space on their platform to advertisers who bid on relevant metrics such as audience demographics. Pages that perform poorly are less likely to perform well in the SERPs.

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Basis

JULY 26, 2022

A Demand Side Platform (DSP) is an automated ad buying platform, where advertisers and agencies go to purchase digital ad inventory. Examples of ad inventory include banner ads on websites, mobile ads on apps and the mobile web, and in-stream video. DSPs are integrated into multiple ad exchanges.

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Martech

JULY 16, 2021

Good morning, Marketers, and what do marketing ops professionals do when they get together? Meanwhile, their own product strategies can shift quickly, due to staff turnover, equity market shifts or simple faddishness, to which all martech players are equally susceptible. Well, one thing they do is conduct a MoSCoW evaluation.

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TechCrunch Ads

MAY 26, 2022

This is the Competition and Markets Authority’s (CMA) second probe of Google’s adtech practices — after it said it would investigate an ad deal between Google and Facebook referred to internally as ‘Jedi Blue’, back in March.

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Brid.tv

SEPTEMBER 12, 2022

If there was ever a right time for publishers to join the CTV advertising market, it is now. The Current State of the CTV Advertising Market. This is reflected in CTV ad spending, which is projected to exceed $20 billion in 2023 and almost double that in 2026. How to Sell CTV Ad Inventory. Table of Contents.

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Monetize More

OCTOBER 13, 2022

Dynamic Price Floor Optimization is the process of selling ads that involve setting a base price for the publisher’s ad inventory and then automatically fine-tuning the price for maximum yield. Best Price for your ad inventory. That’s how dynamic floors stop inventory value depreciation.

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MNTN

DECEMBER 12, 2022

From recapping CTV’s big 2022 to outlining hidden challenges in 2023, Edmundson gave the must-have strategies advertisers need to meet a rapidly changing environment, navigate a fragmented market, and stay one step ahead in a crowded—and competitive—landscape. That can make things difficult.

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Smart-Hub

DECEMBER 22, 2023

AdTech solutions are the main drivers of progress in the digital marketing world today. The AdTech market is projected to grow from 579.4 The AdTech market is projected to grow from 579.4 Due to various business drivers, the AdTech market is expected to grow significantly in the course of the predicted time.

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Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. Through the Viewdeos video ad network, you can gain access to premium video ad inventory.

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Monetize More

APRIL 19, 2023

With so many ad networks out there, it can be challenging to decide which one is the best fit for your publishing business. In this article, we’ll compare three of the top ad networks on the market today: Mediavine, AdSense, and MonetizeMore. Seamlessly transition from AdSense to AdX and optimize your long-term revenue.

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Monetize More

MAY 23, 2023

This model allows advertisers to bid on ad space in real-time, which can result in higher revenue for developers. RTB ads are also highly targeted, which means that they are more likely to be relevant to the player. In-Game Advertising Monetization Model 2: Ad mediation Ad mediation is another for game developers.

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Ad Beat

SEPTEMBER 11, 2019

If you’re using the Google Ads Manager for programmatic advertising, you can opt for either of the following options: Programmatic Guaranteed: You and the buyer decide on the cost (and other general parameters) for an ad inventory that is booked (guaranteed) specifically for that buyer.

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MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

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Brid.tv

DECEMBER 20, 2022

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. In other words, some users might stay away from your app if it is exclusively ad-supported and doesn’t offer an ad-free version. Monetize your video ad inventory with a reliable video ad provider.

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