Martech Series

DECEMBER 28, 2022

Native ads are those that you see at the bottom or those that show as part of a news page or webpage. Considered a big part of modern marketing, native ads play a vital role in today’s digital marketing mix. That said, native ads are not suitable for all types of products and services.

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Martech

JULY 12, 2023

The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality. Get MarTech!

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Marketing Retail Fashion Conversion 98

illumin

JANUARY 12, 2024

There are many different ways that marketers can build their ad strategies on Meta and their social media marketing does not have to be an island. Meta can and should be a part of a marketer’s programmatic approach. On Facebook specifically, programmatic ads are popular among programmatic advertisers.

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Demand Side Platform Ad Space Display Advertising Ad Inventory 105

Digiday

JULY 26, 2023

One month after the publication of a hotly contested report on the transparency of media buys on YouTube, advertisers are probing the industry’s largest seller of online ad space for better answers. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Ad Space 66

Ad Space Advertising Audience Media 66

Basis

JULY 14, 2022

Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don’t have to. Here’s what to read from the week of 7/8/22 – 7/14/22 to stay ahead of the curve: Netflix Chooses Microsoft as Partner for Lower-Priced Service With Ads [:03]. Welcome to Scout! Antitrust Lawsuit [:05].

Marketing 78

Marketing Ad Space Communications Advertising 78

Digiday

DECEMBER 3, 2023

Here’s a twist: Advertising on X might be lucrative for a certain type of marketer, provided they can overlook the deluge of hate speech, misinformation and violent content rampant on the platform. It’s a bargain bin for ad space at the cost of compromising principles. Continue reading this article on digiday.com.

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Advertising Ad Inventory Ad Space Media 78

Digiday

SEPTEMBER 13, 2022

Even as conversations around the economic downturn ramp up, marketers say they’ll continue to invest in out-of-home advertising, which has spent the last year on the rebound amid the pandemic. “A A lot of the testing of new opportunities may get curbed a bit,” said Michelle Chong, group director of planning at Fitzco ad agency.

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Marketing Advertising Retargeting Fashion 62

Martech

OCTOBER 4, 2023

Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. Moving forward, advertisers will be able to tap into the X home feed inventory through Google Ads Display campaigns – however, exact details of the deal terms remain undisclosed.

Ad Space 123

Ad Space Audience MarTech Advertising 123

Digital Remedy

APRIL 5, 2022

Marketers need the right mix of linear and CTV/OTT in order to be effective. In fact, one can actually inform the other, and give marketers an opportunity to target key metrics at the household level while avoiding oversaturation. This, in turn, can help marketers understand where added brand support might be needed on the linear side.

Marketing 52

Marketing Audience Ad Space ROI 52

Digital Remedy

APRIL 5, 2022

Marketers need the right mix of linear and CTV/OTT in order to be effective. In fact, one can actually inform the other, and give marketers an opportunity to target key metrics at the household level while avoiding oversaturation. This, in turn, can help marketers understand where added brand support might be needed on the linear side.

Marketing 52

Marketing Audience Ad Space ROI 52

MNTN

MARCH 14, 2024

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments. What Is the Difference Between an SSP and a DSP?

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Automatad Inc.

NOVEMBER 23, 2023

Advertisers: Brands, services, and marketers are a few examples of advertisers. They are demand-side, who buy ad spaces on the online channels like websites and mobile app. They reach their target audience by displaying ads on the website or app with potential traffic and user data. The list is below.

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Ad Exchange Ad Server Ad Space Ad network 40

Basis

OCTOBER 20, 2022

Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don’t have to. If you’re still ironing out your holiday marketing strategies, here are the general trends you should know, as well as some specific insights for automotive , higher education , CPG , and cannabis brands. Welcome to Scout!

Advertising 52

Advertising CPM Marketing Retail 52

Digiday

JULY 26, 2022

Matthew Tilley, executive director, marketing, Vericast. Inflation isn’t just making goods and services more expensive; it’s also pushing up the cost of reaching the market. Everything it takes to get a message out — paper, postage, transportation and ad space — has become more expensive in 2022.

Marketing 59

Marketing Display Advertising Audience Ad Space 59

Digiday

FEBRUARY 6, 2023

Ahead of the Super Bowl, Twitter and TikTok are offering marketers incentives to spend ad dollars on their platforms, as they each seek to draw viewers as second screens during the Big Game. Marketers and agency execs say that they expect organic efforts to continue on Twitter this year.

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Marketing Education Communications Fashion 66

Digital Remedy

DECEMBER 21, 2022

In the 2020s, advertising technology (ad tech) is set to take another leap as advancements in digital media continue to surge. by 2027, the market for ad tech is reaching new heights, and with higher peaks comes new industry standards for digital ad buying. Ad Tech Trends in Store for 2023. in 2022 to $17.6b

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Martech Series

AUGUST 11, 2022

This milestone illustrates the ongoing and increasing need for fast funding in the digital ad space. For digital media buyers and sellers, OAREX solves one of their biggest problems–the long wait time to receive digital ad payments. Marketing Technology News: MarTech Interview With Emmanuel Cohen, Head of Marketing at Walnut.

Ad Space 89

Ad Space MarTech Media Marketing 89

SODP

JULY 25, 2023

The platform opens the site’s ad space up to for bidding from relevant demand partners. As the process is in real time, it ensures that the ad space is sold to the highest bidder, thereby optimizing the revenue. Some popular SSPs that publishers can use include Google Ad Manager (GAM), AppNexus, Rubicon Project and OpenX.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertising 52

Advertising Marketing Banner Pop-Up 52

NewProgrammatic

MAY 10, 2022

As Buy Now Pay Later market continues its impressive growth in 2022, entering the BNPL industry advertising opportunities is a much-recommended practice for all companies. BNPLs are user-friendly solutions that shifted from the status of market trends to serious competitors of conventional financing providers like traditional banks.

Marketing 52

Marketing Impressions Audience Advertising 52

Automatad Inc.

APRIL 25, 2024

Video advertising refers to using video as a format to serve engaging ads that deliver a short brand message to the audience. It is the most preferable form of advertising and performs better than other ad formats like banner ads , native ads, etc. By ads, video performs better than display and native ad formats.

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Video Ads Advertising Viewability ROI 52

Digiday

JUNE 14, 2023

In a statement about the complaint, EU antitrust chief Margrethe Vestager said Google has a “very strong market position” in the online advertising sector as it collects users’ data, sells ad space and acts as an intermediary. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Ad Space 59

Ad Space Marketing Media Advertising 59

Digiday

SEPTEMBER 5, 2023

It seems that Google’s influence over the entirety of the media landscape has inverted the traditional power dynamics of business, namely how it appears to have gotten the upper hand on the ad industry’s traditional pacesetters: media agencies. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Agency Ad Space Media Marketing 67

Digiday

JUNE 7, 2023

Blockgraph, a corporate-backed ad-tech player in the data-driven TV ad space, has always focused on being privacy compliant. Its strategy has adapted as new laws and regulation have gone into place and the ad industry at-large mulls over what will replace Google’s third-party cookies.

Ad Space 66

Ad Space Cookies Ad Tech Agency 66

Martech

MAY 20, 2022

The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. For example, Google Ad Manager is used by 90% of large publishers, and in the third quarter of 2018 it served 75% of all online display ad impressions.

Ad Space 118

Ad Space Ad Exchange Ad Tech Impressions 118

MNTN

MARCH 14, 2024

Here’s how it typically works: Integration with SSPs : Publishers use supply-side platforms (SSPs) to connect their available ad inventory to the ad exchange. The SSP represents the supply side, managing the publishers’ inventory and setting floor prices for ad spaces.

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Ad Exchange Impressions Ad network Ad Space 52

Playwire

APRIL 20, 2023

There are a number of excellent video ad monetization platforms across the ad tech industry, each of which provides unique benefits as well as limitations.

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Advertising Ad Space Ad Tech Video Ads 52

illumin

DECEMBER 1, 2023

Programmatic ads do away with “hit or miss” results and are a more reliable and efficient way of advertising. With programmatic, marketers use an algorithm to better understand the best placements to spend their ad money, making more informed and impactful decisions. Disney is one network that is already ahead of the curve here.

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Advertising Pop-Up Machine Learning Ad Space 104

Martech

APRIL 4, 2022

Marketing workflow management software company Smartsheet launched a new Formula 1 sponsorship strategy, SponsorX, which forgoes its place on the McLaren team car at the Melbourne Grand Prix. Read next: What is marketing work management? Get the daily newsletter digital marketers rely on. Processing.Please wait. Why we care.

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Non-Profit Shipping Ad Space MarTech 91

Martech Series

NOVEMBER 18, 2022

One can also implement very complex ad settings to precisely target specific groups of users and types of content. Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne. Flexible ad types. Monetize ad-block users. Test ad networks. Mobile ads. Selling Ad Space.

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Fill rate CPM eCommerce Ad Space 96

Digiday

JUNE 19, 2023

The Trade Desk and RTL have unveiled a partnership enabling the programmatic buying of ad space on connected and linear broadcast devices beginning in Europe’s major markets on the opening day of the Cannes Lions Festival of Creativity. Continue reading this article on digiday.com.

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Demand Side Platform Ad Server Ad Space Media 55

Martech

MARCH 13, 2023

Streaming service/ad space provider Roku had $487 million, or about a quarter of its cash and cash equivalents held at the bank. Online game/ad space provider Roblox said roughly 5% of its $3 billion of cash and securities balance as of Feb. Martech and related companies at risk. million at other banks.

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MarTech Ad Space Marketing 81

Monetize More

AUGUST 2, 2022

One of the best and most widely used strategies is selling your ad spaces for mobile advertising campaigns. Mobile ad networks make connecting with the right advertisers to use your spaces easier. However, before partnering with a mobile ad network, you should understand what they are and how they work.

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Ad network Mobile Ads Non-Profit Banner 52

AdvertiseMint

OCTOBER 24, 2023

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.

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Media Demand Side Platform Data Management Platform Ad Space 52

MNTN

AUGUST 25, 2022

Connected TV allows these businesses to generate a strong, auto-optimized ad performance, even during the most crowded ad season of the year. First of all, many B2B marketers believe that TV isn’t the place for them. This targeting ensures that each delivered impression is efficient, making the most out of your ad budget.

Ad Space 98

Ad Space Impressions Audience Advertising 98

MNTN

AUGUST 25, 2022

Connected TV allows these businesses to generate a strong, auto-optimized ad performance, even during the most crowded ad season of the year. First of all, many B2B marketers believe that TV isn’t the place for them. This targeting ensures that each delivered impression is efficient, making the most out of your ad budget.

Ad Space 98

Ad Space Impressions Audience Advertising 98