Ad Inventory Display Advertising Marketing Viewability 
Monetize More
JANUARY 18, 2023
In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion. This means that programmatic advertising is not only increasing, its booming. Take advantage of your share of this lucrative market. Programmatic advertising definition: what is it?
Smart-Hub
MARCH 19, 2024
In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. Not really.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Monetize More
MAY 30, 2023
Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. MobFox Enables publishers to monitor and optimize ad inventory with a single interface.
Automatad Inc.
FEBRUARY 9, 2023
eCPM stands for ‘effective cost per thousand impressions’ and is a key ad performance metric used by publishers to measure the revenue they earn from display advertising. eCPM is calculated by dividing the total revenue generated by an ad campaign by the number of impressions the campaign received.
Smart-Hub
OCTOBER 24, 2023
Programmatic advertising is an approach to digital ad distribution familiar to every modern marketer that plays a key role in the online traffic monetization process. This competition often leads to higher ad prices and increased revenue for publishers. Ad Viewability Ads that aren’t viewed do not generate revenue.
MobileAds
JANUARY 24, 2021
What is an Ad Server? An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are two types of ad servers in the advertising ecosystem: publisher (supply side) and advertiser (demand/buy side) ad server.
Monetize More
APRIL 13, 2023
It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. However, this variable is known to be a bad predictor of what an ad impression is worth. Header bidding.
Expert insights. Personalized for you.
98 
Let's personalize your content