Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. Not really.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Smart-Hub

APRIL 12, 2024

Monitoring advertising KPIs and metrics is key to making data-driven decisions and improving campaigns’ performance. On the basis of analytical data, marketers can identify weaknesses and opportunities and, as a result, achieve better results and remain competitive. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

Advertising 52

Advertising Conversion Rate Ad Exchange Click Through Rate 52

Martech

JANUARY 3, 2024

Online advertising seems like the perfect mix of creativity and data. Marketers can test various styles of ads and get quick results. Almost every aspect of digital advertising is measurable. It’s “data-driven marketing” — unless the numbers are mostly B.S., Non-viewable impressions.

Advertising 110

Advertising Impressions Demand Side Platform Conversion 110

Single Grain

AUGUST 10, 2023

Work With Us Target Impression Share Suppose a new software company wants to gain a significant market presence by ensuring its ads are visible to a large portion of the target audience. The algorithm will adjust bids to achieve the desired ad impression share, increasing visibility and market reach.

CPC 52

CPC CPM Viewability Impressions 52

Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. billion dollars from search advertising. billion USD.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Monetize More

MAY 30, 2023

Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. Features Smart Mediation, SDK with audience analytics, MOAT viewability metrics, and access to SDK-only advertisers. Why advertise on mobile apps? Demographic Location. Device-Type. Connection.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Smart-Hub

OCTOBER 24, 2023

Programmatic advertising is an approach to digital ad distribution familiar to every modern marketer that plays a key role in the online traffic monetization process. Declining Ad Revenue Economic factors or market shifts can lead to declining ad revenue. Ad Viewability Ads that aren’t viewed do not generate revenue.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Monetize More

JANUARY 18, 2023

In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion. This means that programmatic advertising is not only increasing, its booming. Take advantage of your share of this lucrative market.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Ad Ops Hero

JANUARY 25, 2021

You might have noticed a post with Sponsored Post, or stories with Promoted Stories, or there might a content with the tag of Recommended for You are the form of native advertising. eMarketer has conducted a survey and found that the advertisers will spend $52.75 Billion on native advertising in US market alone.

Native Advertising 52

Native Advertising Advertising Display Advertising Viewability 52

Automatad Inc.

FEBRUARY 9, 2023

eCPM stands for ‘effective cost per thousand impressions’ and is a key ad performance metric used by publishers to measure the revenue they earn from display advertising. CPM also allows publishers to identify trends and fluctuations in the market, which can be used to negotiate better ad rates with their partners.

CPM 52

CPM Ad Inventory Impressions CPL 52

MobileAds

JANUARY 24, 2021

An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are two types of ad servers in the advertising ecosystem: publisher (supply side) and advertiser (demand/buy side) ad server. Why should advertisers use ad servers to run campaigns?

Ad Server 52

Ad Server Rich Media Viewability Banner 52

Digital Remedy

JANUARY 31, 2022

Digital audio has become an influential part of the modern marketing mix—allowing advertisers to reinforce their brand’s personality and connect with valuable audiences when they’re not in front of the big screen. Best Practices for Digital Audio Advertising. The Rise of Digital Audio. Speak with a member of our team today.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

Monetize More

APRIL 13, 2023

It seems like every other week there’s a new header bidding solution on the market. With so many companies offering header bidding services apart from the open-source solutions available on the market, it is often hard to cut through all the noise. Header bidding. Let’s get started! What are header bidding wrappers?

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

VideoWeek

JUNE 17, 2022

AppsFlyer has introduced a Data Clean Room solution, allowing app developers to securely produce insights based on combining their first-party data with marketing conversion data. The Competition and Markets Authority (CMA) is investigating the market power of Apple and Google in mobile browsers and cloud gaming.

Ad Tech 59

Ad Tech Impressions Media Agency 59

Single Grain

JULY 18, 2023

Online advertising can be tricky and time-consuming, often necessitating professional assistance. But programmatic advertising streamlines the process of media buying, making it more efficient. It works much like financial markets, with transactions happening in milliseconds as soon as someone lands on a webpage.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Monetize More

DECEMBER 28, 2022

That is exactly what the Display Lumascape wanted to accomplish for publishers, marketers, and other parties involved in the ad tech space. The Display Lumascape is also known as the Luma Landscape. How do Agencies fit in the Display Lumascape? Marketing & Data Services : Wunderman, web.com , Reprise Media.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

MobileAds

JANUARY 25, 2021

For mobile display advertising , there are some things that an ad server must handle. We live in an era where the eCommerce market is booming at a tremendous rate. With social media marketing, marketers can connect with their audience to build brand awareness, boost sales, and increase your brand’s interaction level.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Brid.tv

NOVEMBER 25, 2022

So if you’re in the market for such a solution, it is important to know exactly what to look for. Ideally, publishers should incorporate both display ads and various video ad formats, as both of these options engage different users in different ways based on their preferred medium. However, the services they provide can vary greatly.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52