Ad Ops Hero

JANUARY 25, 2021

Native Advertising is form of paid advertising which blends with webpage content. You might have noticed a post with Sponsored Post, or stories with Promoted Stories, or there might a content with the tag of Recommended for You are the form of native advertising. Billion on native advertising in US market alone.

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Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. Not really.

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Monetize More

JANUARY 18, 2023

In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion. This means that programmatic advertising is not only increasing, its booming. Take advantage of your share of this lucrative market.

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Monetize More

OCTOBER 4, 2022

The key to successful segmentation is finding which audiences jump out as more valuable to publishers than others—and then making sure advertisers know about it. Native Advertising. So, it’s a great time to power up on Native Advertising in Q4. Native ads blend well with content, and users enjoy viewing them.

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Header Bidding Native Advertising Banner Video Ads 52

Smart-Hub

OCTOBER 24, 2023

Programmatic advertising is an approach to digital ad distribution familiar to every modern marketer that plays a key role in the online traffic monetization process. Declining Ad Revenue Economic factors or market shifts can lead to declining ad revenue. Ad Viewability Ads that aren’t viewed do not generate revenue.

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Advertising Click Through Rate A/B Testing Header Bidding 52

Automatad Inc.

FEBRUARY 9, 2023

eCPM stands for ‘effective cost per thousand impressions’ and is a key ad performance metric used by publishers to measure the revenue they earn from display advertising. CPM also allows publishers to identify trends and fluctuations in the market, which can be used to negotiate better ad rates with their partners.

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CPM Ad Inventory Impressions CPL 52

InMobi

JULY 15, 2016

The virtues of the mobile device have been extolled endlessly - but the bottom line is that it allows marketers to push their brand messages in front of engaged users, at the right time and in the right context. Mobile video is also evolving as more marketers start to understand the nuances of mobile usage.

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Rich Media Impressions Video Ads Ad Inventory 52