Automatad Inc.

APRIL 25, 2024

That is why video ads are a potential means for marketers to reach the right customers. These ads will bring you a good amount of viewable impressions and clicks, improving value of your ad inventory. It allows you to connect with users through personalized ads. On average, U.S. billion in both desktop and mobile.

Video Ads 52

Video Ads Advertising Viewability ROI 52

Automatad Inc.

OCTOBER 26, 2023

Keep an eye on important metrics like click-through rates, viewer retention, and revenue. A high fill rate is the secret to efficient ad delivery and minimizing revenue loss due to unsold ad space. Viewability Viewability is all about ensuring your ads are seen by your audience. billion dollars on video ads.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Clearcode

JANUARY 31, 2023

By publishing and distributing the updated IIG measurement standards, member companies on the IAB Games and Esports Board, i.e., leaders of the IIG project, want to enable marketers to leverage market opportunities. The gaming market brings new opportunities for ad buyers. high click-through rates).

Advertising 52

Advertising Viewability Impressions Click Through Rate 52

YieldBird

MAY 31, 2023

The post was originally posted on the 7th of October 2020 The digital environment is the largest segment of the advertising market. Knowledge is half the battle, so be sure to keep an eye out for the following: Low Viewability : Viewability determines whether your ad had the chance to be seen by an actual human.

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

Martech Series

JANUARY 30, 2023

Marketing in 2023 has great potential for the B2B space. A few marketing practices and martech tools that you feel should be in greater focus as B2B teams navigate what is often being pegged as a recessionary time in 2023? In today’s fast-paced business landscape, staying on top of your marketing campaigns can make all the difference.

MarTech 86

MarTech ROI Click Through Rate Viewability 86

YieldBird

MAY 31, 2023

The post was originally posted on the 7th of October 2020 The digital environment is the largest segment of the advertising market. Knowledge is half the battle, so be sure to keep an eye out for the following: Low Viewability : Viewability determines whether your ad had the chance to be seen by an actual human.

Affiliates 52

Affiliates CPC Viewability Click Through Rate 52

InMobi

SEPTEMBER 19, 2019

Why Include Video Content in Your Mobile Advertising and Marketing Strategy? It’s been proven effective, and is now one of the best mobile marketing tactics to leverage. in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average.

Advertising 52

Advertising Viewability Video Ads Demand Side Platform 52

SpotX

MAY 24, 2021

Over-the-top (OTT) video is thriving and is widely embraced by consumers in APAC — a market with fierce competition among global OTT giants and regional players. Quality video ad measurement can be complex, with inconsistent viewability measurement, inadequate protection controls, transparency challenges, and operational inefficiencies.

Viewability 52

Viewability Click Through Rate Impressions Brand Awareness 52

InMobi

DECEMBER 21, 2020

For a deep dive into the latest in video marketing on mobile devices and apps, be sure to download your copy of our 2020 Mobile Video Advertising Trends Report today! After all, videos are inherently much more visible than smaller ad formats like banners, which ensures both improved viewability and engagement. mobile phones).

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

AdvertiseMint

OCTOBER 24, 2023

Lastly, while in-app advertising can help reach target audiences, measuring the true return on investment (ROI) and viewable mobile ad impressions can be complex, given the various ad networks and platforms in digital advertising. FAQs on Mobile Advertiser What is the difference between mobile app advertising and mobile web ads?

Advertising 52

Advertising Conversion Rate Video Ads Demand Side Platform 52

Automatad Inc.

JANUARY 23, 2024

Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. Here is the list of alternatives marketers are considering to choose in 2024. Hence, it became vital for publishers and advertisers to learn about it.

Audience 52

Audience Cookies Ad Server Viewability 52

InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. In the U.S., But is 2019 the tip of the iceberg? Answer: likely not.

Advertising 52

Advertising Banner Marketing Rich Media 52

InMobi

MARCH 1, 2022

As mobile in-app advertising (and digital advertising overall) becomes more privacy focused, some of the data that marketers previously relied upon is either increasingly unavailable or is not as reliable as it once was. But even amidst this wider shift, there are still many different sources of knowledge available to mobile marketers.

Advertising 59

Advertising Click Through Rate Machine Learning Viewability 59

YieldBird

JANUARY 12, 2022

Each vendor swears that their product is the one that will provide the highest uplifts, increase the viewability of ad units; and, of course, their same product will do all this without compromising on user experience. Or are they simply repeating the well-trodden statements of their marketing teams? Why should you perform A/B testing?

A/B Testing 52

A/B Testing Header Bidding Click Through Rate CPM 52

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. Decent viewability. Accidental clicks inflating a fake high click through rate.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Digiday

MARCH 5, 2023

“It’s expansive in the promise and the opportunity of what [commerce media] can be, but we also need to be really clear about the reality of ‘You don’t understand, I can’t even get 50% viewability on the retail media’,” said George, partner and commerce media leader at McKinsey. It found that U.S. billion by 2025.

Media 65

Media Click Through Rate Agency Conversion 65

Ad Monsters

JUNE 23, 2022

Thanks to social media, we are all living vicariously through Twitter to see all that is going on, and boy is it is quite the fiasco depending on which world you delve into. Cannes Lions International Festival of Creativity is the most extensive professional gathering for the creative marketing community.

Ad Tech 87

Ad Tech Advertising Cookies Viewability 87

Ad Monsters

NOVEMBER 16, 2022

Publishers spent their time evaluating inventory quality, focusing on their website’s speed, keeping up with click-through rates, and advancing ad viewability. . In an open market programmatic world, cookies make inventory addressable for publishers. As did ads.txt and Sellers.json. Bridging the Gap.

Cookies 74

Cookies Viewability Click Through Rate Food 74

Monetize More

MAY 17, 2023

Without delaying anymore, I will discuss some fantastic monetization strategies that can help you rule the market and evolve as an absolute slayer. With the help of metrics such as click-through rates, viewership, and regular optimization, we can ensure that we get the most out of video ads.

Video Ads 52

Video Ads Click Through Rate Non-Profit Viewability 52

Monetize More

AUGUST 16, 2022

Since Google is the leading search engine with over 90% of the market share, it’s an excellent place to start with optimizing your organic traffic. To increase AdSense CTR through organic search traffic on your website, you should improve both your onsite and offsite SEO. That increases the chances of your ads being clicked.

SEO 52

SEO Banner Click Through Rate Viewability 52

Monetize More

AUGUST 16, 2022

Since Google is the leading search engine with over 90% of the market share, it’s an excellent place to start with optimizing your organic traffic. . To increase AdSense CTR through organic search traffic on your website, you should improve both your onsite and offsite SEO. That increases the chances of your ads being clicked.

SEO 52

SEO Banner Click Through Rate Viewability 52

InMobi

JULY 8, 2021

In addition, right now InMobi's global iOS opt-in rate was at 30% by the week of June 20. Considering a 25-30% opt-in rate for US, that's still equivalent to 30 million people on iOS , putting the combined total addressable market at more than 160 million devices. Are These Long-Term Solutions?

Demand Side Platform 52

Demand Side Platform Click Through Rate Brand Lift Machine Learning 52

Automatad Inc.

NOVEMBER 20, 2023

Premium inventories (inventories with high viewability and click-through rate) are often sold via Programmatic Direct (Programmatic guaranteed or preferred deals). For instance, the popular marketplace in Canada called Kijiji is a successful market leader in preferred deals. How Does Preferred Deal Work?

CPM 52

CPM Header Bidding Ad Space Impressions 52

Monetize More

AUGUST 3, 2022

Without delaying anymore, I will discuss some fantastic monetization strategies that can help you rule the market and evolve as an absolute slayer. With the help of metrics such as click-through rates, viewership, and regular optimization, we can ensure that we get the most out of video ads.

Video Ads 52

Video Ads Click Through Rate Non-Profit Viewability 52

Monetize More

FEBRUARY 24, 2023

Use this data to make informed decisions about your ad strategy and to continually optimize your RPM rates. Almost everyone in the digital marketing industry will be familiar with what CPMs are. Publishers should focus on optimizing their RPM, which takes into account both CPM and ad fill rates.

CPM 52

CPM Fill rate Impressions CPC 52

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

First-Party Cookies 114

First-Party Cookies Cookies Impressions Ad Exchange 114

Monetize More

MAY 9, 2023

Utilize A/B Testing : As with any effective marketing strategy, testing is essential for successful ad optimization. Monitor analytics data for any suspicious changes in ad clicks or impressions over time. Implement third-party tools that measure ad viewability metrics and other critical performance indicators.

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

Automatad Inc.

MAY 9, 2023

We have got a list of the best third-party video players available in the market. For this reason, video ads get higher engagement rates than display ads, yielding higher purchase intent and favorability for advertisers. Video ads boost CPM rates. Increase ad viewability. That means higher CPMs and, thus, more ad revenue.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

InMobi

MAY 21, 2019

To do digital marketing right today, you need smart insights on mobile marketing specifically. Share of in-app ads that are viewable: Around 60 percent of all mobile in-app ads were deemed to be valid and viewable by digital media measurement company Moat between April and June of 2018.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

InMobi

AUGUST 2, 2021

.” Consider these stats: The click-through rates (CTR) for ads inside mobile games are 3.4x 4) In-Game Advertising Is Effective Across The Marketing Funnel No matter what an advertiser is looking for or what their call to action may be, mobile games can be part of the solution. .” above average.

Advertising 52

Advertising Click Through Rate Audience Entertainment 52

InMobi

SEPTEMBER 13, 2018

The success of any mobile marketing effort rests on the creative. Top KPIs for Mobile Marketing Let’s get into how effective ad creatives are developed. Is the goal of the campaign to generate high click-through rates back to a landing page? Is having a specific conversion rate for the ad important?

Mobile Ads 52

Mobile Ads Click Through Rate Rich Media Ad network 52

Monetize More

OCTOBER 4, 2022

This isn’t just about getting a bigger cut of the pie for your site’s own sake, either; it’s about using Audience Segmentation as part of an overall marketing strategy. Video ads tend to have a higher click-through rate (CTR) than static banners, meaning they’re more likely to get noticed and clicked on.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

InMobi

APRIL 23, 2019

Breaking this down, in the brand advertising world, the larger agencies have been adding more boxes on their IO’s for ad networks to tick, and demanding viewability and anti-fraud technology. Advertising agencies want to show their clients how great their campaigns have been, and will always talk about click-through rates.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

Automatad Inc.

NOVEMBER 23, 2023

Understanding the dynamics between supply-side platforms (SSP) and Demand-Side Platforms (DSP) is like decoding the language of online marketing. Yield optimization: SSPs aim to maximize the revenue generated from each ad impression by dynamically adjusting pricing in response to market demand.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Brid.tv

APRIL 19, 2024

By analyzing metrics such as impressions and click-through rates, publishers can optimize their ad placements and formats accordingly, boosting their revenue potential. Boost ad viewability with a sticky, non-intrusive ad unit. Follow TargetVideo on LinkedIn to stay up-to-date with the latest developments in the industry!

Header Bidding 58

Header Bidding Click Through Rate Fill rate Viewability 58

Single Grain

AUGUST 10, 2023

Work With Us Target Impression Share Suppose a new software company wants to gain a significant market presence by ensuring its ads are visible to a large portion of the target audience. The algorithm will adjust bids to achieve the desired ad impression share, increasing visibility and market reach.

CPC 52

CPC CPM Viewability Impressions 52

Smart-Hub

APRIL 12, 2024

On the basis of analytical data, marketers can identify weaknesses and opportunities and, as a result, achieve better results and remain competitive. Calculating the conversion rate provides overall engagement insights and helps identify the most effective ads that resonate with the audience.

Advertising 52

Advertising Conversion Rate Ad Exchange Click Through Rate 52