InMobi

OCTOBER 7, 2019

But what does this mean for marketers? How can today’s marketers use this knowledge to further their goals? I firmly believe mobile apps can and should be central to helping marketers more effectively understand, identify, engage and acquire mobile consumers.

Marketing 52

Marketing Viewability Food Rich Media 52

InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. So, by necessity, marketers looking to reach their target audiences have to leverage mobile and incorporate apps into their marketing and advertising strategies. In the U.S., And, the vast majority of time spent using smartphones is devoted to a number of apps.

Advertising 52

Advertising Banner Marketing Rich Media 52

illumin

JANUARY 30, 2019

It’s an even tougher pill to swallow when you realize the marketing competition on the field. In 2018 marketers spent $408 million for in-game messages. But new strategies that provide both reach and ROI are available as digital becomes a more accepted medium for both branding and lead generation.

Advertising 63

Advertising Rich Media ROI Food 63

InMobi

JULY 15, 2016

It is no surprise then that mobile has become a core component of every media planners strategy. The virtues of the mobile device have been extolled endlessly - but the bottom line is that it allows marketers to push their brand messages in front of engaged users, at the right time and in the right context.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

illumin

FEBRUARY 20, 2024

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. However, many marketers are unaware of the full extent of the format’s potential and value to their existing strategies. Given how essential mobile devices are to the everyday lives of their users, so too is mobile advertising for marketers.

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52

InMobi

DECEMBER 20, 2018

As a marketer, you cannot ignore the power of mobile. Check out the best of innovations by marketers in our 2018 throwback. As the brand contemplated the launch of its WonderBoom Bluetooth Speakers in the Indian market, it was faced with a unique challenge.

Rich Media 52

Rich Media Native Advertising Retail Food 52

InMobi

APRIL 15, 2015

New research from the Mobile Marketing Association (MMA) demonstrates the relative value of investing in mobile as a marketing channel by studying real brand campaigns. InMobi is pleased to help sponsor MMA’s Smart Mobile Cross Marketing Effectiveness Research , or SMoX for short. million impressions with a 68% engagement rate.

Brand Lift 52

Brand Lift Rich Media Brand Awareness Impressions 52

Smart-Hub

MARCH 19, 2024

This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. For the same reason, native ads help marketers drive brand awareness.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Smart-Hub

OCTOBER 20, 2023

In recent years, connected TV has become a buzzword in the home entertainment and digital marketing industries. They include this channel in their marketing strategy because CTV allows for reaching solvent audiences with improved targeting solutions and delivers better campaign results than linear TV advertising.

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

InMobi

SEPTEMBER 2, 2014

Brands are looking for the best ways to include mobile in their media mix this holiday season, but smart marketers know that simply repurposing existing desktop banners will not tap into the true power of mobile to drive holiday sales. Once their email is captured they would receive the deal of the day for 12 days.

Rich Media 52

Rich Media Geo targeting Mobile Ads Retail 52

InMobi

DECEMBER 30, 2013

The number of mobile phone subscribers is expected to outgrow the world’s population in the coming year and this is expected to impact business models, empower consumers, and improve collaboration and marketing. Programmatic ad buying and selling is changing the mobile landscape and is growing in fast in developed internet markets.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52

AdvertiseMint

OCTOBER 19, 2023

Source: Johntalk.com Ad spending in the US digital advertising market is expected to hit $271.20 Getting inside their heads is super important for your digital marketing plan. Keep honing your social media advertising approach for killer results! Display ads include: Banner ads Video ads Rich media And more!

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

Monetize More

OCTOBER 4, 2022

This isn’t just about getting a bigger cut of the pie for your site’s own sake, either; it’s about using Audience Segmentation as part of an overall marketing strategy. Rich media units are one format that can be used to deliver a wide range of content types, from animations and videos to full games.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

InMobi

JULY 15, 2014

Start with Audience As brand marketers know, the starting point of a successful campaign lies in defining the target audience - and today mobile marketers can reach their optimal audience at scale to steer almost every aspect of the holiday purchase decision. Prove ROI from In-store Purchases Ok, but how do I know it’s working?

Banner 52

Banner Mobile Ads Rich Media ROI 52

InMobi

AUGUST 21, 2013

THE IMPACT OF MOBILE ON THE TRAVEL INDUSTRY According to e-Marketer, US mobile travel sales will more than triple between 2013 and 2017, totaling nearly $50 billion in 2017. As per eMarketer forecast travel marketers will spend $4.7 WHAT ARE THE OPTIONS FOR TRAVEL BRANDS AND MARKETERS?

Marketing 52

Marketing Geo targeting Mobile Ads Rich Media 52

InMobi

OCTOBER 17, 2014

Mobile meshes together our personal and professional lives, providing endless opportunities for brands marketers. With Mobile, Brands can really score this holiday season Brands need more than a traditional marketing campaign, and should be actively considering mobile as a medium to reach their audiences. Happy Holidays!

Rich Media 52

Rich Media Mobile Ads Retail Ad Inventory 52

Automatad Inc.

DECEMBER 1, 2023

Given their short duration and non-skippable nature, bumper ads capture viewers’ attention and increase the viewability rate and ROI. This ad comes in many sizes and shapes, holding text, images, or rich media content around the video experience. Buyers can target only one market at a time.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Lemonads

SEPTEMBER 13, 2020

Instead, programmatic is the process of using software and algorithms to trade data-rich media while RTB is one method of execution. Think about the ad exchange like a market with vendors (publishers) and buyers (ads). Programmatic advertising is not synonymous with RTB. An example of a demand-side platform would be Google Ads.

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Demand Side Platform Ad Exchange Ad Space CPM 52

InMobi

FEBRUARY 18, 2016

The Mobile Web vs Mobile App dilemma is perhaps one of the most common battles fought within the silent recesses of the mobile marketer’s mind. For marketers investing in mobile advertising, the decision between mobile web and mobile app is not just one of inventory but truly a choice between reach and engagement.

Viewability 52

Viewability Cookies Rich Media Impressions 52

InMobi

SEPTEMBER 28, 2016

A study by AdRoll found that 98% of marketers surveyed expect their programmatic ad budgets to increase or stay the same in the coming year, while 87% of marketers believe programmatic ads provide a greater return on investment (ROI) than traditional media.

Viewability 52

Viewability Impressions ROI Rich Media 52

Adtelligent

JULY 19, 2022

It is also often called paid search, pay-per-click (PPC), or part of search engine marketing. According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. Importance. Mobile search advertising is on the rise.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

InMobi

NOVEMBER 12, 2014

These staggering numbers are eye candy for a marketer as these demonstrate the enormous potential for brands seeking to engage their consumers. The ubiquitous nature of mobile, which blends personal and professional lives, provides endless opportunities for brands and marketers to reach their target consumers base.

Mobile Ads 52

Mobile Ads Pop-Up Rich Media Banner 52

Lemonads

JUNE 5, 2020

Dozens of different ad formats have been created since the inception of digital marketing, but native and push campaigns have become the golden standard for affiliates. With these numbers, it’s easy to see why both, native and push campaigns, have become a favorite among affiliates and digital marketers in general.

Affiliates 52

Affiliates CPA A/B Testing Non-Profit 52

Lemonads

FEBRUARY 2, 2021

For decades, marketers and innovative companies have been prophesying that the future of the digital advertising industry is in mobile. Through this feature, programmatic buyers can bid on the platform’s inventory using real-time bidding (RTB), which can help reduce costs and give these marketing professionals more control.

Advertising 52

Advertising Affiliates Ad network Mobile Ads 52

Ad Beat

NOVEMBER 20, 2019

You don’t have to dig deep to figure out why video has emerged as the dominant force in the digital marketing universe. As we close in on the next decade, approximately 86% of marketers are actively using video to promote, sell, and exhibit their products/services. over any other type of content. Source: Hubspot.

Advertising 52

Advertising Video Ads SEO Brand Awareness 52

InMobi

JULY 3, 2013

1) Advertisers advantage: More real estate and better display can be leveraged to serve a mix of HD Banner and Rich Media ads optimized for tablet sizes to provide users with multiple options to engage with the ad that not only generates more clicks, but builds an image that ensures high quality and great user experience.

Real Estate 40

Real Estate Rich Media ROI Entertainment 40

Monetize More

NOVEMBER 24, 2022

They’re not going anywhere anytime soon, so it’s important to understand how they work, how they can fit into your marketing strategy, and how to avoid common pitfalls. Ever seen those rich media or video ads on Snapchat that cover the whole screen either annoying the viewer or embarking their interest in the ad?

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

InMobi

APRIL 25, 2013

In 2012, Facebook & What's app dominated the social networking space on mobile devices, accounting for 85% of usage in North America and securing #1 position in most markets. Needless to say, Asian markets seem to the obvious choice. And why do some apps grow much faster in Asian markets than others?

Geo targeting 40

Geo targeting Rich Media Communications Audience 40

Single Grain

DECEMBER 15, 2020

Launching a marketing campaign without tracking its performance is just like a buying car with a punctured tire. Therefore, reviewing the campaign and tracking the metrics are important aspects of any email marketing strategy. So how do measure your email marketing performance? The answer lies in the email marketing metrics.

Click Through Rate 145

Click Through Rate Conversion Rate ROI A/B Testing 145

MNTN

MARCH 19, 2024

Display ads , simply put, are a type of online advertising that comes in several forms, including banner ads, rich media, and more. Dedicate a Budget for Testing As with any new marketing initiative, it’s important to reserve a portion of your budget for testing. Reach : The number of unique viewers exposed to the ad.

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Lemonads

JANUARY 17, 2022

Affiliate marketing is one of the most popular forms of digital advertising and companies rely on this technique to connect with different consumer segments that have distinct needs. In this article, we will go over the definition of an affiliate and the different types of independent marketers that exist today.

Affiliates 52

Affiliates Marketing CPL CPM 52

Martech

DECEMBER 12, 2022

Display advertising is a powerful tool for marketers when used at its full potential. Here are five expert tips to help you optimize for the highest performance and maximize your display ads’ ROI in the upcoming year. Preparing and launching a new display ad campaign is not necessarily equivalent to setting it up for success.

A/B Testing 104

A/B Testing Conversion Audience ROI 104

Single Grain

JANUARY 23, 2023

Paid advertising is a powerful solution that can deliver up to 200% ROI. In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. An experienced PPC consultant ensures a higher ROI from a lower cost per lead.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Single Grain

AUGUST 10, 2023

It ensures that resources are allocated towards conversions that contribute the most value to the business, optimizing return on investment (ROI). Work With Us Target Impression Share Suppose a new software company wants to gain a significant market presence by ensuring its ads are visible to a large portion of the target audience.

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CPC CPM Viewability Impressions 52

Monetize More

SEPTEMBER 30, 2022

Your ability to make sound marketing decisions hinges on knowing details about your users—such as what they like, what they don’t, and what kind of messages they respond to. This will allow you to tailor your marketing efforts towards segments of users based on their profiles. Gather key user data from the get-go.

Advertising 52

Advertising Banner Video Ads Click Through Rate 52

Ad Beat

OCTOBER 30, 2019

“We moved away from just being a consumer credit card long ago, but the brand hasn’t kept up with that,” Susanne Lyons, Visa’s Chief Marketing Officer (CMO), explained to WSJ. 2009: ‘More people go with VISA’. … And ‘go’ is a universal word (that is) understood internationally.”

Finance 52

Finance Marketing Conversion Electronics 52

Single Grain

AUGUST 1, 2023

By the end of this article, you will be equipped to make well-informed decisions and implement a native advertising campaign that supports your marketing goals. Users most commonly see them as social media ads in their feeds, Stories or on Reels. Plus, these ads better align with marketing tactics popular among the younger generation.

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