Martech

SEPTEMBER 30, 2022

As customers, we’re all bombarded with marketing messages everywhere we turn. That is why businesses need to adopt disruptive marketing strategies to stay competitive. Disruptive marketing is about more than just creating a buzz. An overview of disruptive marketing. Why is disruptive marketing so important?

Marketing 122

Marketing SEO Audience Machine Learning 122

Basis

OCTOBER 9, 2023

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. So, what are the components of direct response marketing? What is Direct Response Marketing? The key here (as with all marketing, really!)

Marketing 67

Marketing Rich Media Audience Education 67

Exchange Wire

JULY 13, 2022

The collaboration with the digital entertainment and media platform will enable marketers to reach Azerion's audiences at scale, via impactful rich media [.]. Hawk Platform, the fully multi-channel demand-side platform (DSP), announced a global partnership with Azerion’s proprietary SSP, Improve Digital.

Demand Side Platform 96

Demand Side Platform Rich Media Entertainment Audience 96

Martech Series

OCTOBER 31, 2022

Emplifi, the leading unified customer experience (CX) platform, today announced the release of three innovative Live Commerce features: Calls from Social, Live Care, and Augmented Reality with rich media screen sharing. Marketing Technology News: MarTech Interview with Laura Ritchey, EVP and COO at Radial. .

Rich Media 90

Rich Media eCommerce Media Retail 90

Marketing Dive

AUGUST 11, 2022

The ad-tech company looks to build a rich media, ad-supported player.

Rich Media 90

Rich Media Ad Tech Media 90

Martech Series

NOVEMBER 7, 2022

Recently, they released #Smileforme, the first AI-driven rich media ad. AI-powered rich media ads can capture users’ attention and simplify interaction. Smileforme is the latest Adello ad creative innovation and the first AI-powered ad media in the industry.

Advertising 63

Advertising Rich Media Healthcare Cookies 63

Martech

MARCH 29, 2022

CRM marketing platform Optimove has announced that it has acquired Scotland-based mobile messaging provider Kumulos in an expansion of its messaging capabilities, enabling brands to orchestrate multichannel marketing journeys across web, email, and mobile channels. Get the daily newsletter digital marketers rely on.

Rich Media 81

Rich Media MarTech Marketing Media 81

Martech

NOVEMBER 3, 2022

Brands that deliver real-life experiences through rich media–shoppable videos, real-time customization, user-generated content and more–will drive more conversions and revenue. Consumers are online, and their expectations are shifting. They’re looking for shopping experiences personalized to their wants and needs.

Conversion 90

Conversion Rich Media Retail MarTech 90

Basis

JUNE 6, 2022

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. So, what are the components of direct response marketing? Defining Direct Response Marketing. The key here (as with all marketing, really!)

Marketing 61

Marketing Rich Media Audience Education 61

Martech Series

FEBRUARY 13, 2023

Marketing Technology News: MarTech Interview with Carsten Storm, Head of Digital Marketplace at SAP Vocal has nearly 2 million creators that consider Vocal a home base to post and monetize their content. The company plans to introduce AI assisted content generation including text and rich media to its 2 million creators later this year.

Rich Media 76

Rich Media MarTech Marketing Media 76

Martech Series

JULY 18, 2022

Jun Group, a New York-based mobile advertising platform that delivers full-screen video, display and rich media campaigns for Fortune 500 advertisers, has been certified as a 2022 Great Place to Work. Marketing Technology News: Rarify and BitGo Partner to Provide Investors With NFT Analytics and Help Them Gain an Edge.

Rich Media 92

Rich Media Impressions MarTech Media 92

Martech Series

AUGUST 11, 2022

Marketing Technology News: Kompute Deploys Decentralized Cloud Computing Protocol Specifically for Web3. Vocinity also adds a layer of rich-media interactivity for sharing videos, images, and other content based on shopper or customer input,” said David Abbondanzio, Director of Business Development at DeepBrain AI.

Rich Media 81

Rich Media Finance Education Conversion 81

Digiday

JUNE 23, 2022

Connected TV has solidified its role as a crucial part of the advertising mix, and as it establishes its permanence within omnichannel marketing strategies, both opportunities and challenges are emerging. . Because of this difference in production cycles, many marketers have not been able to engage with television ads.

Marketing 63

Marketing Video Ads Rich Media Fashion 63

Martech Series

JUNE 21, 2022

Marketing Technology News: Defy Dimensions With Shutterstock’s 3D Gallery Experience Powered by Turbosquid at Cannes Lions. Auto responses: Users are able to craft engaging auto responses using texting templates, rich media such as images and videos, or personalized messages.

Rich Media 86

Rich Media MarTech Conversion Marketing 86

Martech Series

JUNE 24, 2022

The announcement offers brands, agencies, and publishers a place to source the most innovative, rich-media, off-the-shelf templates to create responsive display ads that perform greater than 10x industry standard engagement rates. Marketing Technology News: 8DAO: Asia’s first Social DAO, using social capital to build a Web3 ecosystem.

Rich Media 92

Rich Media Brand Awareness MarTech Agency 92

InMobi

SEPTEMBER 14, 2021

The era of mobile marketing maturity Digital Marketing Maturity (DMM) refers to a brand's ability to respond and adapt to disruptive technology trends to deliver a seamless brand experience to its consumers. In 2021, attaining high DMM in Southeast Asia has become synonymous with attaining high Mobile Marketing Maturity (3M).

Marketing 52

Marketing Food Rich Media Mobile Ads 52

Martech Series

AUGUST 26, 2022

Futurum Research , a global tech-focused strategy, research, and advisory analyst firm focused on analyzing emerging and market-disrupting technologies, identifying and validating trends, and empowering clients to find their competitive edge in the digital economy, has announced the acquisition of Wainhouse Research.

Rich Media 77

Rich Media Impressions MarTech Media 77

Digiday

SEPTEMBER 14, 2022

Industry analyst firm Forrester is working on its own research into the broader conjoining of performance, commerce and retail in the marketing ecosystem, and is finding that marketer are looking at it all as one as well. The creative side of marketing is where better optimization can happen.

Media 65

Media Retail Marketing Impressions 65

MobileAds

JANUARY 25, 2021

But, that’s not always the case for mobile rich media. From rich media ad creator , ad tag generator, server setup to maintenance, namely ad serving and content delivery network (CDN) costs, can be overwhelming for a medium size ad agency or advertiser. And most ad servers today support HTML5 rich media creatives.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Martech Series

JUNE 17, 2022

Marketing Technology News: Jumio KYX Platform Wins Gold in 2022 Golden Bridge Business and Innovation Awards. Vocinity already provides the most advanced, interactive conversational video assistants that engage by having natural voice-based, rich media conversations. Adam Sypniewski, CTO of Deepgram.

Conversion 89

Conversion Rich Media Retail MarTech 89

InMobi

MAY 24, 2023

MENA Smarties honors the most effective modern marketing across MENA as part of the Mobile Marketing Association (MMA) Smarties, an esteemed innovation award recognizing leaders, brands, agencies, and tech providers that use technology to pioneer new approaches in modern marketing to drive strong business impacts.

Geo targeting 52

Geo targeting Rich Media Brand Awareness Conversion 52

InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. So, by necessity, marketers looking to reach their target audiences have to leverage mobile and incorporate apps into their marketing and advertising strategies. In the U.S., And, the vast majority of time spent using smartphones is devoted to a number of apps.

Advertising 52

Advertising Banner Marketing Rich Media 52

Martech

APRIL 7, 2022

Today, mobile advertising platform Ogury announced the acquisition of Motionly, an SaaS solution that designs and deploys interactive rich media animations in-app and in-web. This new technology will add to Ogury’s creative studio, allowing marketers to deliver personalized optimized ads. What it does. Processing.Please wait.

Rich Media 98

Rich Media MarTech Advertising Media 98

InMobi

SEPTEMBER 2, 2013

As the mobile juggernaut rolls on, fundamental shifts are taking place in the way consumers use mobile devices (moving from feature phones to smartphones) and consume content (rich media, multi screening).

Rich Media 52

Rich Media Mobile Ads Banner Marketing 52

Lemonads

AUGUST 22, 2021

In this Social Media Affiliate Marketing Guide, you will also learn How to Create a Successful Affiliate Program. It’s no secret that social media networks are helping businesses of all sizes connect with their target audience and transform these individuals into valuable leads.

Affiliates 52

Affiliates Media Marketing Conversion 52

Admixer

MARCH 30, 2020

Podcasts are quickly maturing into a content-rich media format, with an abundance of niche programs about advertising. Since the ongoing health crisis prevents us from going to lectures and marketing meetups, a podcast is a great way to stay in touch with your colleagues and the adtech industry.

Rich Media 52

Rich Media Advertising Media Marketing 52

Martech Series

NOVEMBER 23, 2022

Marketing Technology News: Taradel Launches First Truly Omni-Channel Marketing Platform for SMBs, Brands. According to the In-Game Advertising (IGA): Global Market Report 2022 , video game usage has increased by 75% and demand for interactive games has also soared since the pandemic. Valued at USD$198.4

Audience 90

Audience Advertising Rich Media Entertainment 90

Lemonads

AUGUST 15, 2021

This is one of the reasons why the internet has become one of the most popular marketing channels out there. While some companies still rely on conventional advertising, online marketing techniques like search engine optimization (SEO) allow companies to connect with their audiences globally. What Is SEO?

Affiliates 52

Affiliates SEO Marketing Rich Media 52

InMobi

OCTOBER 7, 2019

But what does this mean for marketers? How can today’s marketers use this knowledge to further their goals? I firmly believe mobile apps can and should be central to helping marketers more effectively understand, identify, engage and acquire mobile consumers.

Marketing 52

Marketing Viewability Food Rich Media 52

InMobi

MAY 20, 2020

In the midst of literally everything happening in the world right now, in-app marketing may well be the last thing on your end – even if you’re in the mobile app marketing space. In short, if you – as a marketer – want to reach consumers, then it’s a good idea to do so through mobile apps.

Marketing 52

Marketing Communications Rich Media Audience 52

InMobi

OCTOBER 15, 2018

“Research is the starting point of marketing. Without research, a company enters a market like a blind man.” - Phillip Kotler, Distinguished Author and Professor of Marketing It’s true that marketing starts and ends with understanding the customer. And yet, market research still feels like the 1990s.

Marketing 52

Marketing Machine Learning A/B Testing Brand Lift 52

Martech Series

NOVEMBER 29, 2022

Self-qualified by Autodesk, media production teams can have confidence that LucidLink Filespaces will work flawlessly with the Flame Family of products and create fast and efficient post-production workflows. Marketing Technology News: Lawmatics Announces New Integration Partnership with MyCase.

Rich Media 68

Rich Media Entertainment MarTech Media 68

InMobi

OCTOBER 15, 2019

When it comes to reaching and engaging consumers on mobile, programmatic has firmly emerged as the preferred channel for digital marketers. Zenith reports 65% of all digital advertising spends globally are expected to be on programmatic by end of this year led by mature markets such as the USA and Canada.

Viewability 52

Viewability Marketing Banner Rich Media 52

InMobi

JUNE 30, 2020

Programmatic is gaining popularity across the globe with different regions embracing programmatic at different levels of maturity as marketers realize that the channel can aid brands to raise awareness, engage, acquire, re-target users.

Advertising 52

Advertising Rich Media Retargeting Banner 52

InMobi

JANUARY 10, 2019

The very best marketers - the ones that always hit their goals and move the business forward - advertise in mobile apps. That’s why the in-app advertising market is red hot right now. Too often, marketers rely on historical data when running and optimizing ad campaigns. These are far from the only creative options too.

Advertising 52

Advertising Marketing Mobile Ads Banner 52

Paleo AdTech

DECEMBER 10, 2023

Datorama built an innovative data aggregation, transformation and visualization engine that allowed digital marketers to understand campaigns holistically and in detail, and to optimize ROAS. It proved particularly attractive to large media agencies. Next stop was MediaMind, formerly Eyeblaster, a rich-media ad server.

Ad Server 52

Ad Server Rich Media Agency Ad Tech 52

Martech Series

FEBRUARY 16, 2023

For the first time, brands can turn the rich, aspirational experience of social media into full shopping experiences that drive customers from product discovery through to purchase. Having a storefront for each promotion gives customers a far more relevant experience and fundamentally changes the math of marketing.

Conversion Rate 81

Conversion Rate Conversion Rich Media Media 81