Adtelligent

JULY 19, 2022

Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry. It is also often called paid search, pay-per-click (PPC), or part of search engine marketing. Paid search ads appear as the top results on search engines.

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InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. In the U.S., But is 2019 the tip of the iceberg? Does it all fall off a cliff in 2020?

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MNTN

MARCH 19, 2024

Programmatic vs Display Ads Programmatic and display ads are often used interchangeably in digital advertising conversations, but they refer to different aspects of online advertising. Display ads , simply put, are a type of online advertising that comes in several forms, including banner ads, rich media, and more.

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InMobi

OCTOBER 7, 2019

But what does this mean for marketers? How can today’s marketers use this knowledge to further their goals? I firmly believe mobile apps can and should be central to helping marketers more effectively understand, identify, engage and acquire mobile consumers.

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InMobi

JULY 15, 2016

It is no surprise then that mobile has become a core component of every media planners strategy. The virtues of the mobile device have been extolled endlessly - but the bottom line is that it allows marketers to push their brand messages in front of engaged users, at the right time and in the right context.

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Monetize More

OCTOBER 4, 2022

This isn’t just about getting a bigger cut of the pie for your site’s own sake, either; it’s about using Audience Segmentation as part of an overall marketing strategy. Video Ad Units. Banner ads are the bread and butter of online advertising, but they’re not the only game in town.

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Monetize More

SEPTEMBER 30, 2022

Your ability to make sound marketing decisions hinges on knowing details about your users—such as what they like, what they don’t, and what kind of messages they respond to. This will allow you to tailor your marketing efforts towards segments of users based on their profiles. Gather key user data from the get-go.

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illumin

JANUARY 30, 2019

It’s an even tougher pill to swallow when you realize the marketing competition on the field. In 2018 marketers spent $408 million for in-game messages. But new strategies that provide both reach and ROI are available as digital becomes a more accepted medium for both branding and lead generation.

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AdvertiseMint

OCTOBER 19, 2023

Source: Johntalk.com Ad spending in the US digital advertising market is expected to hit $271.20 Internet advertising lets you reach way more people than traditional methods like print ads or commercials. Getting inside their heads is super important for your digital marketing plan. billion by the end of 2023.

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Smart-Hub

OCTOBER 20, 2023

In recent years, connected TV has become a buzzword in the home entertainment and digital marketing industries. They include this channel in their marketing strategy because CTV allows for reaching solvent audiences with improved targeting solutions and delivers better campaign results than linear TV advertising.

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Ad Beat

NOVEMBER 20, 2019

You don’t have to dig deep to figure out why video has emerged as the dominant force in the digital marketing universe. Simply put, video, when equipped with eye-catching visuals and a compelling narrative, provides the perfect medium for introducing your brand, displaying individual products and/or driving sales. The best part?

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InMobi

DECEMBER 30, 2013

The number of mobile phone subscribers is expected to outgrow the world’s population in the coming year and this is expected to impact business models, empower consumers, and improve collaboration and marketing. Programmatic ad buying and selling is changing the mobile landscape and is growing in fast in developed internet markets.

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Monetize More

NOVEMBER 24, 2022

They’re not going anywhere anytime soon, so it’s important to understand how they work, how they can fit into your marketing strategy, and how to avoid common pitfalls. Maximize Revenue with Mobile Video Ads. Keep optimizing your mobile ad inventory to attract high paying advertisers. Interstitial Ads.

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Ad Beat

OCTOBER 30, 2019

“We moved away from just being a consumer credit card long ago, but the brand hasn’t kept up with that,” Susanne Lyons, Visa’s Chief Marketing Officer (CMO), explained to WSJ. Almost 84 percent of their ads are video, whereas, 13 percent are direct, and 3 percent are programmatic. Not to speak at them.

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Lemonads

FEBRUARY 2, 2021

For decades, marketers and innovative companies have been prophesying that the future of the digital advertising industry is in mobile. Through this feature, programmatic buyers can bid on the platform’s inventory using real-time bidding (RTB), which can help reduce costs and give these marketing professionals more control.

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Single Grain

JANUARY 23, 2023

Paid advertising is a powerful solution that can deliver up to 200% ROI. In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. An experienced PPC consultant ensures a higher ROI from a lower cost per lead.

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Single Grain

AUGUST 1, 2023

There are also some downsides of native ads to be aware of before investing in a campaign (we’ll cover those, too). By the end of this article, you will be equipped to make well-informed decisions and implement a native advertising campaign that supports your marketing goals. Work With Us What Is Native Advertising?

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Single Grain

AUGUST 10, 2023

By automatically adjusting bids to prioritize higher-value conversions, this ads strategy helps allocate budget more effectively. It ensures that resources are allocated towards conversions that contribute the most value to the business, optimizing return on investment (ROI).

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Single Grain

JUNE 30, 2022

It is different from the traditional method of buying ads, which involves dealing with a salesperson for the price, placements, and number of impressions. A programmatic advertising agency consists of specialized online marketing professionals who manage several programmatic display marketing ad platforms.

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Single Grain

JULY 31, 2019

Mobile devices play a key role in the overall growth of the digital marketing spend worldwide. Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. 54% of mobile gamers said they'd rather watch video ads if this leads to in-game rewards.

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Single Grain

AUGUST 7, 2023

As the mobile landscape continues to evolve, understanding the different mobile advertising types available is essential for businesses aiming to stay ahead in a competitive market. Work With Us Importance of Ads for Mobile Devices It’s no surprise that mobile advertising is at its peak – the number of U.S.

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