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Most Viewed Video Ads: Automotive Sector 2021

illumin

After the global pandemic forced many auto manufacturers to temporarily shut down their factories and halt supplier orders in 2020, strong consumer demand suggested 2021 might be better. But the year brought its own challenges— auto manufacturers were faced with a multitude of global supply chain […].

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Aluma: 70% of Online Adults Who Have Engaged Shoppable TV Ads Purchased a Featured Product

Martech Series

Engagement with shoppable ads featured in social media video (e.g., video viewed on YouTube, TikTok, and Facebook) is significantly higher than with shoppable TV ads (61% vs. 40%, respectively). Marketing Technology News: Australian MLOps Startup, Katonic.ai million Pre-Series A Funding. Doug Montgomery. . •

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VIZIO Leverages SpringServe Tiles to Enhance Content Discovery and User Experiences on the Home Screen

Martech Series

SpringServe’s advanced ad serving functionality including targeting and reporting are built into the Tiles format, giving publishers workflow efficiency. “We This technology, built off the IAB native ads spec, brings new tools to the most important first impression consumers have with their television, the navigation of the home screen.

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Most Viewed Video Ads: Super Bowl Finalists

illumin

The lighthearted ad features a Dalmatian on a Budweiser wagon, enjoying the ride as her ears flap in the wind. This scene is paired up with the Bob Dylan song “Blowing In the Wind” to promote Budweiser’s use of wind power in manufacturing. FCB Chicago. 21,159,689. WATCH NOW. Michelob ULTRA. FCB Chicago. 20,438,375.

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Why Radio Could Be Key to Driving In-Car Video’s Success

VideoWeek

Partly as a result of this, in-car entertainment systems are an increasingly important part of the sales pitch for car manufacturers. Within this trend, a number of companies are exploring opportunities for in-car video. Integrating video into radio also opens up interesting opportunities on the commercial side.

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Retail media moves from the bottom of the funnel to center stage

Martech

Across both owned and syndicated media, retailers are expanding their offerings to include: Video ads. It also made headlines late last year by acquiring low-cost TV manufacturer Vizio. Shoppable branded content. Native placements. Even interactive formats.

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DTC Brands Increased CTV Ad Spend by 384% From Q1 to Q3 in 2022

MNTN

Last year, we saw DTC brands that were active on our platform increase their total ad spend on Connected TV by 384% from Q1 to Q3 (an increase that doesn’t even include the usual boom in spend during the holiday season in Q4). Connected TV in the News. So are the ways brands advertise on TV.