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A quick guide to in-game advertising, the next game changer for marketers

illumin

These ads make use of a set of topics and keywords related to their digital media source, which then use algorithms to match the ad with relevant content. Rewarded video ads Rewarded video ads are meant to reward users for watching a full-screen ad (these are usually around 15-30 seconds long).

article thumbnail

A quick guide to in-game advertising, the next game changer for marketers

illumin

These ads make use of a set of topics and keywords related to their digital media source, which then use algorithms to match the ad with relevant content. Rewarded video ads Rewarded video ads are meant to reward users for watching a full-screen ad (these are usually around 15-30 seconds long).

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PPC Funnel: Tactics for Every Stage of the Journey

Single Grain

Here’s a breakdown of the main types of ads best suited for each stage: Awareness: Display Ads : Visual ads on websites or social media platforms that introduce your brand or product. Video Ads : Engaging video content on platforms like YouTube to capture attention and build brand awareness.

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What Is Hybrid Broadcast Broadband TV (HbbTV) Advertising and How Does It Work?

Clearcode

The HbbTV Association , which consists of broadcasters, Internet and technology companies, and device manufacturers, creates and manages the HbbTV standard to ensure that HbbTV is compatible across different devices and TV networks. Therefore, the viewer’s focus switches from the program the person is watching to the displayed ad.