illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising.

Advertising 52

Advertising Marketing Banner Pop-Up 52

Clearcode

FEBRUARY 25, 2022

The HbbTV Association , which consists of broadcasters, Internet and technology companies, and device manufacturers, creates and manages the HbbTV standard to ensure that HbbTV is compatible across different devices and TV networks. Thanks to the HbbTV standard, viewers can interact with ads by pressing a single button on the remote control.

Advertising 52

Advertising Ad Server Banner Geo targeting 52

Single Grain

JANUARY 3, 2024

Ads and content here are more focused on the value and benefits of what you’re offering, often showcasing more detailed information, comparisons, and testimonials. Intent : Here, the audience shows a clear interest in purchasing. Ads at this stage are more direct, often with a clear call to action (CTA).

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Retargeting Click Through Rate Video Ads Impressions 52