illumin

DECEMBER 14, 2023

These ads make use of a set of topics and keywords related to their digital media source, which then use algorithms to match the ad with relevant content. Rewarded video ads Rewarded video ads are meant to reward users for watching a full-screen ad (these are usually around 15-30 seconds long).

Advertising 52

Advertising Marketing Banner Pop-Up 52

VideoWeek

APRIL 14, 2023

The Week in Tech IAB Tech Lab Updates Video Ad Format Classifications IAB Tech Lab has updated the technical specifications for digital video ads, in efforts to improve transparency for media buyers. Previously the framework split video into in-stream and out-stream ads. Read the full story on VideoWeek.

Media 98

Media Agency Ad Tech Manufacturing 98

Martech

MAY 2, 2023

digital video ad spend grew at almost twice the rate of overall digital media in 2022, 21% versus 11% overall, according to the IAB. It’s a chance for digital publishers to show how they are capturing audiences who cut the cord and now choose digital channels. This means that we have the number one addressable footprint in the U.S.”

Retail 112

Retail Electronics Manufacturing MarTech 112

VideoWeek

NOVEMBER 28, 2023

These included a Bumble ad next to a video of a young girl lifting her shirt, and a Pizza Hut ad following a video of a man lying in bed with a 10-year-old girl (according to the caption). The tech giant responded that the tests produced a manufactured experience that does not reflect what real users see.

Manufacturing 59

Manufacturing Advertising Video Ads Media 59

InMobi

JANUARY 22, 2019

This is the basic way for paying for reach and initial awareness, in part because it’s easy to understand and works with just about any ad format imaginable. For instance, most Facebook ads - including mobile video ads - are paid for through CPM pricing. Contrast banner ads with video ads.

CPM 52

CPM CPC Advertising Banner 52

InMobi

AUGUST 21, 2017

In addition, mobile video has been proven to deliver more than 10 times the engagement of banner ads. To get the most return out of their mobile video ad campaigns, retailers and brands should be adding "end cards" into their video experiences that capture consumers’ attention and persuades them to take action.

Video Ads 52

Video Ads Banner Rich Media Manufacturing 52

Monetize More

MAY 23, 2023

This can be especially effective if the ad is relevant to the game’s content. For example, a car manufacturer may choose to advertise in a racing game. For instance, offering players the ability to watch video ads in exchange for in-game currency can provide a lucrative revenue stream while enhancing player engagement.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Digiday

JANUARY 10, 2023

This week’s Future of TV Briefing looks at how Roku’s push into the smart TV manufacturing business reflects the changing state of the connected TV market. Nielsen’s new measurement service: Nielsen will roll out the updated version of its TV-streaming-video ad measurement service — Nielsen One Ads — on Jan.

Manufacturing 56

Manufacturing Demand Side Platform Agency Fashion 56

VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. Snapchat is also rolling out ads in Spotlight, its explore tab, for advertisers globally. Snapchat says First Story could reach up to 50 million users in the US daily.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

InMobi

JANUARY 5, 2015

The rise of Chinese smartphone manufacturers threatened large players, while One Plus launched the Flagship Killer with an innovative marketing scheme. Picture a Mobile world where video rules In 2015, brands will look to integrate video ads with mobile devices. Video is a natural medium for mobile advertising.

Native Advertising 52

Native Advertising Marketing Mobile Ads Video Ads 52

VideoWeek

FEBRUARY 2, 2024

Complaints filed against Publicis claimed that when working with opioid manufacturers like Perdue Pharma, which makes OxyContin, that the agency helped encourage doctors to prescribe opioids more frequently, and in higher doses. Canal+ Mounts $1.7 Billion Multichoice Bid Canal+ Group has launched a $1.7 percent stake.

Retail 52

Retail Media Cookies Agency 52

VideoWeek

JULY 8, 2022

Equativ, the French ad tech business previously known as Smart Adserver, this week announced a strategic investment in video ad personalisation business Nowtilus. Nowtilus’ core server-side ad insertion functionality will be integrated into Equativ’s programmatic video ad tech stack.

Ad Tech 98

Ad Tech eCommerce Media Agency 98

InMobi

JANUARY 18, 2022

For a minivan car manufacturer, they can target women buying pregnancy tests, so even before they buy newborn diapers, they can start capturing customers during a key buying consideration phase. It’s also really compelling for non-endemic advertisers.

Retail 52

Retail eCommerce Non-Profit Media 52

VideoWeek

MARCH 15, 2024

Google Ordered to Face Online Video Ad Monopolisation Lawsuit Google this week lost a bid to dismiss a lawsuit brought by Inform, which accuses the tech giant of driving the digital media advertising company out of business. The New York judge found it plausibly alleged that Google unlawfully monopolised the online video ad market.

Media 52

Media Agency Audience Non-Profit 52

VideoWeek

MARCH 17, 2023

Video Ad Revenues Double for National World UK local news publishing group National World saw revenues drop in 2022, down £1.9 But while overall revenue was down, digital revenues grew, with video ad revenues a particular bright spot, doubling year-on-year according to Press Gazette. million year-on-year to £84.1

Non-Profit 52

Non-Profit Media Ad Tech Demand Side Platform 52

Smart-Hub

OCTOBER 15, 2023

Here are white label opportunities you can seize: Improved Brand Recognition White label manufacturing implies using a product created by a different business; however, this doesn’t mean your brand recognition will be affected. White labeling isn’t only about faster time to market and a chance to focus on your business’s core tasks.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

VideoWeek

FEBRUARY 16, 2024

” The Week in Tech X to Let Advertisers Target Individual Creator’s Videos X (formerly Twitter) is adding new targeting features for video ads running on creator content, the social media company announced on Monday. The tools will be available later this month. FreeWheel acquired the Beeswax DSP in 2020.

Marketing 52

Marketing Media Entertainment Agency 52

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won.

Ad Tech 98

Ad Tech Media Cookies Audience 98

illumin

FEBRUARY 1, 2019

The funny ad features a Dalmatian on a Budweiser wagon, enjoying the ride as itsears flap in the wind. This scene pairs with the song “Blowing In the Wind” to promote Budweiser’s use of wind power in manufacturing. The post Most Viewed Video Ads: Super Bowl Pre-Game appeared first on AcuityAds Inc.

Video Ads 45

Video Ads Manufacturing Food Agency 45

PubMatic

JANUARY 11, 2024

Test automation scripts then cover all the underlying SDK features, including open measurement SDK (OMSDK) compliance, mobile rich media ad interface (MRAID)/Interstitial/Banner ads, StoreKit Ad Network (SKAdnet), privacy compliance, callbacks, ad events, reporting, and ad rendering.

Ad Tech 90

Ad Tech Banner Ad Server Rich Media 90

VideoWeek

NOVEMBER 24, 2023

YouTube Plans to Let Advertisers Buy Shorts Ads Separately YouTube is planning to let more advertisers buy ads exclusively on YouTube Shorts, AdExchanger reported this week. The new capability would therefore allow brands to target ads specifically on YouTube Shorts.

Audience 52

Audience Video Ads Media Agency 52

Single Grain

JANUARY 3, 2024

Here’s a breakdown of the main types of ads best suited for each stage: Awareness: Display Ads : Visual ads on websites or social media platforms that introduce your brand or product. Video Ads : Engaging video content on platforms like YouTube to capture attention and build brand awareness.

Retargeting 52

Retargeting Click Through Rate Video Ads Impressions 52

AdvertiseMint

SEPTEMBER 17, 2023

Below are the different types of TikTok ads: 1. In-feed ads. In-feed ads are short video ads that appear in TikTok users’ feeds as they scroll through the app. An in-feed ad can last up to 60 seconds and usually includes a call to action button. TopView ads.

Fashion 52

Fashion Video Ads Food Education 52

Smart-Hub

JANUARY 4, 2023

What is a White Label ad exchange? White Label ad exchange is a programmatic advertising exchange platform manufactured by an ad tech vendor, purchased and labeled by another enterprise. VAST is a template for displaying video ads. However, on our platform, you can use it for serving audio ads as well.

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

VideoWeek

OCTOBER 24, 2022

After an extensive review of the CTV ad serving ecosystem, I believe Publica is uniquely placed to help TV manufacturers and streaming services to build the ad breaks that ad buyers will want to target, all while delivering a better consumer experience for their end viewers. CTV ad spend grew to $15.2

Audience 40

Audience Ad Server Real Estate Manufacturing 40

VideoWeek

MAY 10, 2024

ShowHeroes Launches New Video Platform ShowHeroes MAX Video ad tech business ShowHeroes this week announced ShowHeroes MAX, a new platform which it says will help produce and monetise digital video content using cookieless technology. .”

Retail 52

Retail Ad Tech Media eCommerce 52

Digiday

NOVEMBER 2, 2022

In some cases, the turnaround times, specifically for turnkey ad spots like direct-sold display and video ads, are even shorter. So while this “was not an effort to increase advertising, what it will will do is it will enable more scale next year, which was great for us,” she added.

Media 58

Media Ad Inventory Video Ads Advertising 58

VideoWeek

DECEMBER 16, 2022

TF1 Live Launches “Made in France” Ad Format. TF1 Live has launched a new TV ad format highlighting French-manufactured products. “My[Screen] Diversity in Ad Creative Dropped in 2022. Hispanic actors are the most underrepresented, making up only five percent of actors within video ads, compared with 19.8

Media 98

Media Audience Retail Display Advertising 98

Single Grain

MAY 5, 2023

Dive Deeper: 15 Fast and Easy Ways to Improve Your Site’s Conversion Rate 2) Unicef – Rapidly Raised Donations Through Paid Search, Display and Video Ads With the holiday season fast approaching, Unicef was determined to aid Syrian children by launching a fundraising campaign that would touch the hearts of millions.

ROI 52

ROI Advertising Conversion SEO 52

Clearcode

FEBRUARY 25, 2022

The HbbTV Association , which consists of broadcasters, Internet and technology companies, and device manufacturers, creates and manages the HbbTV standard to ensure that HbbTV is compatible across different devices and TV networks. Therefore, the viewer’s focus switches from the program the person is watching to the displayed ad.

Advertising 52

Advertising Ad Server Banner Geo targeting 52

VideoWeek

SEPTEMBER 23, 2022

French video ad tech business Teads announced this week it is expanding into connected TV in the US, following successful beta trials. Teads says the expansion will increase its overall reach to nearly two billion monthly users across all platforms, while also adding the specific strengths of CTV inventory to its portfolio.

eCommerce 59

eCommerce Media Ad Tech Entertainment 59

Single Grain

MAY 25, 2023

Using photography, video and art, these 11 examples of creative fashion ads will help you come up with your own innovative clothing ad campaign! 1) Hollywood-Esque Video Ad: Burberry Even in the span of two minutes, your brand can make compelling fashion ads with a sense of entertainment.

Fashion 52

Fashion Entertainment Media Advertising 52

VideoWeek

AUGUST 4, 2023

” FreeWheel Integrates Programmatic Requests From Magnite Magnite, a supply-side platform (SSP), has announced a technical integration with FreeWheel, a video ad tech company. “The OpenRTB Protocol for Retail Media is going to fix that by setting a standard to address challenges concerning efficiency, flexibility, and trust.”

Media 52

Media Ad Tech Retail Agency 52

Lemonads

NOVEMBER 8, 2020

Snap Ads Also known as single image or video ads, snap ads allow you to display a full-screen advert while users are in between stories. These ads can last as long as 10 seconds, feature complex graphics, and boast of cool animations that increase the chances of engaging your audience.

Affiliates 52

Affiliates Audience Manufacturing Conversion 52

Single Grain

AUGUST 23, 2019

This is the essence of showing brand culture and product manufacturing to your customers. Below are the different types of storytelling formats for advertisers: 1) Mini Ads. This is a form of storytelling where advertisers create mini video ads to connect with audiences and deliver their message. Dive Deeper: .

Marketing 111

Marketing Banner Audience Impressions 111

Single Grain

JULY 31, 2019

54% of mobile gamers said they'd rather watch video ads if this leads to in-game rewards. In a study, gamified ads had engagement rates nearly 6% higher than non-gaming ads, and saw a 28.8% for standard ads). Dive Deeper: 8 Tips for Successful Mobile Video Advertising. of mobile users in the U.S. 23% of U.S.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

VideoWeek

MAY 26, 2023

ShowHeroes Launches Voice-Activated CTV Ad Video ad tech business ShowHeroes launched its ‘Voice Command Branded Player’ this week, an actionable CTV ad that features a text element and custom audio command. IAS is honoured to be the first company to have attained this accreditation for CTV viewability.”

Viewability 52

Viewability Non-Profit Agency Ad Tech 52