MNTN

FEBRUARY 15, 2024

In the ever-evolving landscape of media consumption, Linear TV Advertising stands as a testament to the enduring power of traditional television marketing. What Is Linear TV Advertising? Linear TV advertising refers to the commercials that are broadcast across scheduled television programming via satellite or cable networks.

Advertising 98

Advertising Audience Retargeting Food 98

illumin

FEBRUARY 29, 2024

YouTube is a digital advertising powerhouse and has been since its founding in 2005, and so are the creators on its platform. User creation is the heart of the video-sharing site’s business model, and it should be at the heart of advertisers’ strategy too. That said, YouTube can be a risky place to advertise if you don’t do it right.

Advertising 105

Advertising Ad Space Audience Ad Tech 105

MNTN

FEBRUARY 20, 2024

OTT, CTV, AVOD, SVOD–the world of streaming advertising can seem like a whole new language – one filled with acronyms. As people continue to cut the cord, advertisers are following, making the jump from their previous linear ad campaigns to streaming ads. What Is Streaming TV Advertising?

Advertising 93

Advertising Marketing Audience AutoMobile 93

Ad Monsters

APRIL 29, 2024

Add the slow demise of 3rd-party cookies, and it’s never been harder to get your ad in front of your target customer. That presents a problem for auto advertisers. Add the slow demise of 3rd-party cookies, and it’s never been harder to get your ad in front of your target customer. CTV is helping fill the void.

Cookies 52

Cookies Advertising Impressions Manufacturing 52

Martech

FEBRUARY 16, 2024

continues to be at the forefront of regulating the internet. Because of the very nature of the internet, its actions reach beyond European borders. No advertising to minors. No targeting based on categories such as ethnicity or sexual orientation. Why we care. Mechanisms to be provided for users to flag illegal content.

GDPR 115

GDPR MarTech Advertising 115

Martech Series

JUNE 22, 2022

‘Visual Intent’ helps brands activate sports and entertainment moments across the open internet. Verve Group is the first global data platform to directly enable advertising next to visual content from Getty Images, solidifying its position as a prominent and trusted partner in the space of visual contextual targeting.

Entertainment 81

Entertainment Fashion Cookies Impressions 81

Brid.tv

NOVEMBER 17, 2023

From its inception, behavioral targeting revolutionized the online advertising landscape and changed the industry forever. It arose from the need among advertisers to focus their resources on the audiences that are more likely to be interested in their brand. So what are the problems with behavioral targeting , exactly?

GDPR 79

GDPR Cookies Real Estate Non-Profit 79

Ad Monsters

MARCH 10, 2023

Yesterday’s internet is not today’s internet. And today’s internet will not be tomorrow’s. Consumer data privacy concerns have already begun to reshape the internet’s future infrastructure. And along with the new internet will come a new advertising ecosystem. Is that how you see things evolving?

Cookies 96

Cookies Ad Tech Ad Server ROI 96

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 98

Advertising Retargeting CPA Audience 98

Automatad Inc.

APRIL 25, 2024

Share Tweet Share Video ads reign the world of digital advertising! What Is Video Advertising? Video advertising refers to using video as a format to serve engaging ads that deliver a short brand message to the audience. The advertisers generate high ROI with leads, conversions, and sales from these video ads.

Video Ads 52

Video Ads Advertising Viewability ROI 52

illumin

OCTOBER 11, 2023

Cross-channel approaches using CTV advertising Not only is CTV continuing to increase in popularity, but the number of users multi-screening is increasing as well. Multis-creening refers to users watching TV while using another device to scroll on social media or browse the internet.

Retail 104

Retail Marketing Audience Communications 104

Martech

MARCH 21, 2024

And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s one thing we can be sure about — when it comes to the deprecation of cookies, this time, it’s for real.

Cookies 111

Cookies Advertising Finance Machine Learning 111

Martech

MARCH 16, 2023

Programmatic is built for the open internet and provides a seamless cross-channel experience for consumers. Unparalleled targeting, customizable architecture, and advanced optimizations make programmatic an option you can rely on. The post The power of programmatic advertising appeared first on MarTech.

Advertising 90

Advertising MarTech Marketing 90

Basis

APRIL 25, 2024

As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time. What shifts, exactly, are pushing advertisers back towards these old-school approaches? To meet these challenges, advertisers are testing new technological solutions to help them adapt.

Brand Lift 79

Brand Lift Advertising Cookies Impressions 79

Martech

MARCH 14, 2024

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. In particular, the new environment is expected to put obstacles in the way of targeting, personalization and measurement. Get MarTech!

Cookies 114

Cookies ROI Conversion MarTech 114

MNTN

JUNE 6, 2022

In fact, by 2024, eMarketer estimates those AVOD service subscribers will make up half of all internet users. The study found that 65% of their respondents believe that targeted ads improve their experience, and 57% of respondents believe CTV ads are more relevant than linear ones. Connected TV in the News. contact-form-7].

Healthcare 97

Healthcare Ad Tech Video Ads Audience 97

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating. What’s Happening With Third-Party Cookies?

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90

MNTN

FEBRUARY 9, 2024

Connected TV is a big opportunity for television advertisers, and there’s a lot to learn if you want to be successful. We’ve assembled a quick primer on exactly what you need to know about Connected TV and how it compares with traditional television advertising. What Is Television Advertising?

Advertising 98

Advertising Marketing Retargeting CPA 98

Kevel

JUNE 27, 2022

Most importantly, we’ve helped 100s of brands build custom, user-friendly ad platforms, helping them take back the Internet from ad tech industry giants. For publishers looking to monetize their first-party data, Velocidi’s machine learning audience tools make it easy to build valuable user segments for advertiser targeting.

Audience 81

Audience Machine Learning Ad Tech Retail 81

Martech

OCTOBER 24, 2023

Yelp has announced improvements to its ad-targeting capabilities through the expansion of its neural network usage. Advertisers can leverage these new capabilities to maximize the cost-effectiveness and performance of their campaigns. The post Yelp unveils enhanced ad targeting appeared first on MarTech. Why we care.

Ad Targeting 109

Ad Targeting MarTech Conversion Advertising 109

Martech

JULY 18, 2023

’Cause we are living in an omnichannel world When was the last time you used fewer than three internet-connected devices in a day? In today’s world, internet-connected devices play an integral, if not central, part of most consumers’ day. So as an advertiser, your strategy should look a lot like that path. Less than two?

Conversion Rate 93

Conversion Rate Conversion Audience Ad Tech 93

VideoWeek

APRIL 11, 2024

One such model is contextual targeting, enabling advertisers to place ads that align with video content. And investors are picking up on the direction of travel; Qortex, an AI-driven contextual advertising company, raised $10 million in December, signalling venture capital interest in cookieless targeting alternatives.

Impressions 73

Impressions Advertising Cookies Media 73

Martech

OCTOBER 4, 2023

Data can help uncover topics that matter most to your target audience and inform personalization efforts. Mobile and connected devices and the Internet of Things: Mobile has already begun to dominate search, and brands need to optimize their content for mobile devices.

Marketing 138

Marketing Native Advertising SEO MarTech 138

MNTN

MARCH 19, 2024

It might sometimes feel like it’s impossible to keep up with the ever-changing world of advertising. And one of the areas that has seen the most growth over the last few years is programmatic advertising. But what is programmatic advertising and how does it work? What is Programmatic Advertising?

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

MNTN

NOVEMBER 1, 2022

Want to know everything there is to know about Connected TV advertising ? Smart TVs are the hardware that allows you to stream Connected TV content over the internet. This is a television with a built-in connection to the internet, no sticks or dongles are required. What Is Connected TV Advertising? OTT/CTV Devices.

Advertising 98

Advertising Audience Retargeting CPA 98

VideoWeek

APRIL 13, 2023

Conducted by PwC, ‘IAB Internet Advertising Revenue Report: Full Year 2022’ revealed that advertising revenue slowed last year, as macroeconomic pressures impacted marketing spend. As a result, internet advertising revenues grew 10.8 percent, as recessionary fears loomed over advertising budgets.

Advertising 97

Advertising Affiliates Retail Mobile Ads 97

Basis

NOVEMBER 2, 2022

Marketers want to reach people when and where they’re watching video, and with over 109 million US households using a connected TV in 2022, CTV advertising is like blasting Mariah Carey the day after Thanksgiving: it just makes sense. Learn more about the basics of CTV advertising here. Types of Connected TVs.

Advertising 81

Advertising Viewability Demand Side Platform Video Ads 81

Martech

JANUARY 24, 2022

If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. The Banning Surveillance Advertising bill introduced to the House of Representatives this week is worth reading. What’s more, the text of the bill nowhere defines “advertising.” It’s not long.

MarTech 103

MarTech Advertising Marketing 103

Brid.tv

FEBRUARY 19, 2024

In recent years, the digital advertising industry has seen major changes in how brands promote themselves. And with the primary goal of the new era being the improvement of user experience, it means less intrusive ads and more subtle ways of advertising. And that’s where models like native video advertising come into play.

Advertising 80

Advertising Video Ads Click Through Rate Native Advertising 80

Martech

MARCH 7, 2024

It’s been one step forward, two steps back all the way for Google’s Privacy Sandbox, the initiative intended to devise new and privacy-compliant ways for digital advertising to operate on the open internet. You can still have first-party cookies, so a publisher can still target and build profiles against its own users.”

Cookies 113

Cookies GDPR Click Through Rate Advertising 113

Martech Series

JUNE 3, 2022

Advertisers have a new menace draining their ad budgets, except this time it’s legal, and encouraged by many ad networks. Advertisers pay an ad network like Bing Ads to display their adverts on publisher websites. Every time the ads are clicked, the advertisers pay fees to Bing Ads, and Bing Ads shares these fees with publishers.

Advertising 99

Advertising Ad network Ad Click MarTech 99

Brid.tv

MAY 26, 2023

From shopping to watching TV, the internet has made everything more accessible. For decades, traditional media ruled the advertising world without competition, but now with multiple options on the table, online media vs. traditional media seems to have a new forerunner. Nowadays, we can do almost anything online. What Is Digital Media?

Media 52

Media Audience CPM Electronics 52

Martech

AUGUST 23, 2022

is one of the leading alternative identifiers in the adtech space and has been widely adopted by advertisers and publishers. it’s striking to see MediaMath embrace it as one of the identity solutions it offers to advertisers. Unified ID 2.0 Unified ID 2.0 Coming together? Why we care. Get MarTech! In your inbox.

Non-Profit 92

Non-Profit MarTech Audience Advertising 92

Basis

FEBRUARY 9, 2024

In 2024, signal loss is a pressing issue for all advertisers, but it’s particularly urgent for those who aren’t already actively adapting privacy-friendly strategies and solutions. So, how has that 51% of advertisers prepared for the death of cookies in Chrome? What might advertisers who aren’t prepared learn from those who are?

Advertising 72

Advertising Cookies Non-Profit CPA 72

Smarty Ads

MARCH 3, 2023

Native video advertising has become increasingly popular in recent years as advertisers look for new and engaging ways to reach their target audience. Native video advertising is particularly popular on mobile devices, where Internet users are more likely to engage with video content.

Advertising 52

Advertising Audience 52

Ad Monsters

APRIL 20, 2023

It’s a problem when journalists at prominent publications warn consumers not to purchase items they see advertised online because the products are likely to be overpriced and kind of suck. First, Julia Angwin of the New York Times wrote an article warning consumers not to purchase stuff they see advertised online.

Advertising 98

Advertising Ad Targeting Audience Marketing 98

MNTN

NOVEMBER 13, 2023

As the TV landscape has continued to shift over the past few years, viewers have migrated from linear TV to streaming, and brands have followed suit, adjusting their strategies to find their target audience where they watch. Performance TV is a form of television advertising designed for one primary purpose: delivering measurable results.

A/B Testing 52

A/B Testing CPA Brand Awareness Audience 52