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Good morning: Here comes the Android Privacy Sandbox

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, the other shoe just dropped. So the news should have come as no surprise — and the idea that it’s to be part of a multi-year consultation process sounds typically Google.

MarTech 101
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US Advertising Revenues to Jump 16% in 2022 on Higher Consumer Spending, Corporate Revenues

Martech Series

However, revenue growth will slow down over the forecast period as the streaming market matures and competition from management consultancies and tech firms siphon away advertising revenue. Advertisers will also raise prices to cover rising wage and other expenses due to a tight labor market and inflation.

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What’s behind the MarTechBot curtain?

Martech

As martech and marketing operations leaders, this open access is both a blessing and a challenge. That experiment demonstrated that training MarTechBot with this site’s content would result in customized answers for marketers. Here are some of the insights I walked away with. New marketing ops roles.

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Kimberly Minor To Join BlueConic board

Martech Series

Minor is a senior marketing executive who has held roles at a number of global brands, including Macys, LBrands, Footlocker, and Iconix. Marketing Technology News: Introducing ‘Relate’ by Namecheap: A Suite of Easy Tools to Power Small Businesses. The post Kimberly Minor To Join BlueConic board appeared first on MarTech Series.

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When it comes to women, marketing is behind the times

Martech

Yet much of advertising and marketing is stuck in the past, showing women less frequently, with fewer words spoken, less often in positions of authority, but more often shown in a sexual light, according to a recent study by the Geena Davis Institute on Gender in Media (GDI). Women make up half the population — they are not a niche market.

Marketing 123
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Why we care about compliance in marketing

Martech

Marketing laws and regulations are nothing new. Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. They cite research purporting customers demand that marketers focus on personalization and seamless omnichannel experience.

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What is marketing operations and who are MOPs professionals?

Martech

This description is useful for understanding what some marketing operations teams do and what they aspire to do, but the responsibilities and tasks undertaken by marketing operations organizations vary widely. In this piece, we’ll dive deep into marketing operations and the profile of marketing ops professionals.

Marketing 117