Martech

MAY 26, 2023

Kate Muhl, a consumer insights expert and VP, analyst at Gartner, shared this insight. We’re not where we were a year ago — but lots of consumer attitudes and behaviors are still ripple effects out of that initial inflationary moment.” This has an impact on our pockets. Those effects start to fade.

Marketing 110

Marketing MarTech 110

VideoWeek

SEPTEMBER 14, 2022

Our aim as always with these guides is to give you insight into the debates around these issues, and to help you understand how industry leaders are approaching current challenges and opportunities in measurement. Buy-side attitudes to attention metrics. What’s inside? An industry map for the measurement landscape.

Media 96

Media Agency 96

Martech

APRIL 19, 2024

Insights into the shifting privacy landscape The recently released IAB State of Data 2024 report (registration required) , titled “How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem,” offers insights into how the industry is responding to privacy changes.

Machine Learning 110

Machine Learning Media Advertising Retail 110

Martech

MARCH 19, 2024

Generating more leads with genAI Marketers should adopt an experimental attitude toward new AI tools. And these insights can bring in more leads. “Customer expectations will continue to grow year-over-year. How do we as marketers meet those expectations and set our brands apart?” trillion in annual global productivity.

MarTech 113

MarTech Marketing Audience 113

Martech

JANUARY 26, 2023

Data-informed insights Data and insights are often used interchangeably, but there is an important distinction between the two. On the other hand, insights draw actionable conclusions from data. Data and insights are essential for any business looking to take its digital strategy to the next level.

Marketing 142

Marketing Audience Machine Learning Public Relations 142

Ad Monsters

MARCH 21, 2024

The IAB’s State of Data Report 2024 highlights a privacy-focused industry grappling with reduced data availability, resulting in significant organizational shifts and a focus on first-party data. The IAB releases its State of Data Report every year to understand how the industry is tackling data evolution.

Cookies 93

Cookies Machine Learning ROI Conversion 93

Ad Monsters

MARCH 26, 2024

The ad tech industry is all in for the generative AI hype, but an Intango survey reveals that consumers’ opinions about using generative AI for advertising are a mixed bag. Generative AI is rapidly infiltrating and, in many cases, dominating the consumer’s online experience. Is this enhancing the consumer experience?

Ad Tech 97

Ad Tech GDPR Audience Video Ads 97

Martech

NOVEMBER 2, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. It makes me reflect that if there’s anything that changes faster than software, it’s people and their attitudes. Good morning, Marketers, and do you ever stop to think about security? Editorial Director.

MarTech 102

MarTech Marketing 102

Exchange Wire

JULY 12, 2022

Following a sneak peek of the results at ATS London 2022, ExchangeWire and Scibids have launched their latest Insights & Attitudes report: Solving UK Marketing Challenges with AI. In this article, Rémi Lemonnier, co-founder and president at Scibids, expands on some [.].

Advertising 52

Advertising Marketing 52

Martech Series

JUNE 8, 2022

In its 13th edition, Dresner’s flagship report provides a broad assessment and comprehensive analysis of BI end user trends, attitudes and intentions. Marketing Technology News: MarTech Interview with Ed Locher, Vice President of Marketing at HG Insights. – Howard Dresner.

Marketing 83

Marketing MarTech 83

Unruly

JULY 28, 2022

I was so impressed by the student CEOs drive and can-do attitude. That can-do attitude absolutely shone through. The students then presented their ideas to a panel of judges – including myself – and we selected a winning team (which proved to be very difficult to do!), Plus it was an awesome way to channel our competitive spirits!”.

Non-Profit 52

Non-Profit Education Impressions 52

Martech

SEPTEMBER 13, 2023

Dig deeper: How Shake Shack measures experience and activates customer insights This is why most companies will be marketing around price. With the holiday shopping season gaining steam, many economic indicators suggest marketers should be focusing on price and savings. Gartner’s own research says only 9% of U.S.

Marketing 121

Marketing Retail Shipping Food 121

Martech Series

DECEMBER 8, 2022

The 2022 State of Analytics: Quest for Data Fluency asks businesses about their attitudes toward data literacy, the problems they face, and how close they are to reaching “data fluency,” the ability to fully understand data and information and garner insights to enhance the decision-making process.

Communications 87

Communications MarTech Marketing 87

Martech

APRIL 4, 2024

This is the basis of what I call “holistic testing,” which goes beyond basic A/B subject line or copy testing to find deeper insights into customer behavior. Because the email database is your brand’s target market, the insights you gain through holistic testing can be applied across your organization.

Marketing 93

Marketing MarTech eCommerce Audience 93

Martech

JUNE 23, 2022

There’s a rise of the Workday Consumer who, due to changes stemming from the pandemic, unapologetically switches between employee, personal and consumer mode throughout the day. This behavior stands to have a significant impact on how your advertising engages them. The Workday Consumer mindset. Consider working mode.

Entertainment 99

Entertainment Audience Electronics Finance 99

Martech Series

OCTOBER 17, 2022

Nielsen’s Attitudes on Representation on TV study found that 59% of Black viewers are more likely to buy from brands that feature someone from their identity group in advertisements, while Nielsen’s Branded Content Outcomes studies show significantly higher performance for campaigns that feature Black talent. Report Findings.

Media 86

Media Marketing Audience MarTech 86

Martech Series

NOVEMBER 13, 2022

Research released by sustainability management platform FuturePlus and comparative text analytics software company Relative Insight reveals a worrying disconnect between consumer concerns around corporate sustainability efforts and UK companies’ ESG reports. Consumer disconnect.

MarTech 86

MarTech Fashion Conversion Communications 86

Martech Series

AUGUST 23, 2022

Demandbase discovered important insights about which strategies are driving growth, the continued challenge of sales and marketing alignment, the evolving definition of GTM to encompass the entire customer journey, the impact of account intelligence and technology, and more. Key Metrics.

Marketing 87

Marketing ROI MarTech Communications 87

Martech

JUNE 26, 2023

The meeting is important — and everyone is waiting for your insights. As a marketer, you can get your customers to click on a button, pick up the phone or make a purchase. And it doesn’t stop there. You can trigger emotions, feelings and thoughts. You can influence a series of complex behaviors that support your brand over a long period.

Audience 107

Audience Food Marketing MarTech 107

Martech Series

FEBRUARY 2, 2023

Companies can gain a substantial competitive edge by using the wealth of data available to get insights into customer behavior and preferences. By monitoring customer behavior and preferences, you can gain insights into what your competitors are doing right and wrong, and use this information to your advantage.

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

Martech Series

JUNE 14, 2022

Building on last year’s report, “The Future of Security in the Hybrid Workplace,” that focused on employee behaviors and attitudes in the modern workplace, this year’s report broadened the lens to people and organizations. Additional Key findings: Cybersecurity awareness increased for organizations, but only some took action.

A/B Testing 95

A/B Testing Education Finance MarTech 95

illumin

OCTOBER 25, 2023

As new and exciting subjects and memes gain popularity online, the social media trends that guide marketers and digital strategies change as well. Social media marketers need to practice constant vigilance when tracking these changes, and predict altered behavior ahead of time whenever possible. This is important for several reasons.

Media 52

Media Audience Ad Tech Communications 52

illumin

DECEMBER 22, 2023

However, these attitudes started to change in the late 20th century, with the British government even amending trading laws in the 1990s. The sales expectations of Boxing Day make it a critical day for retailers and advertisers alike. Boxing Day didn’t originate as a day of shopping. Where did Boxing Day come from?

Retail 52

Retail Ad Tech Advertising Marketing 52

Martech

JULY 11, 2023

The list of complaints is long — from the move from user tracking to event tracking, to the missing standard reports, and the replacement of bounce rate with engagement rate, to name just a few. GA4 is the predominant tool for measuring website performance and user behavior. Any change in a UI is difficult.

Marketing 80

Marketing MarTech Audience 80

Ad Colony

JUNE 7, 2022

In a competitive digital advertisement environment where brands and marketers need to know and keep up each day with the highlighted practices for maintaining the audience’s attention, what should be pointed out is advertisements need to include an attractive context. Are they, or aren’t they paying attention? Report Highlights.

Viewability 75

Viewability Video Ads Audience Mobile Ads 75

InMobi

FEBRUARY 10, 2022

He recently shared his experiences and insights on what it is like to work with InMobi. Right attitude will make all the difference.” Sudhanshu Saxena is InMobi’s Director of Supply Partnerships for Southeast Asia. The company provides immense opportunities for personal and professional growth.

Ad Tech 52

Ad Tech 52

illumin

JANUARY 26, 2024

The alarm has been sounding for years, but the event some marketers have dreaded for years is finally upon us – the post-cookie era is here. As we enter this new age of advertising, both security and compliance are more important than ever. Are you ready to go cookieless? There may not be a need for dire panic just yet.

Cookies 59

Cookies Media Machine Learning GDPR 59

Digital Turbine

DECEMBER 14, 2022

Even within APAC, Chinese, Japanese, and South Korean audiences demonstrate different attitudes and behaviors toward mobile games. What does the app developer and ad monetization landscape in APAC look like? Culturally, mobile gaming audiences in APAC have different wants and needs than Western audiences.

Fill rate 98

Fill rate Header Bidding A/B Testing Ad network 98

AdvertiseMint

OCTOBER 31, 2023

But attitudes are shifting. By 2022, attitudes toward cookies shifted. This impending cookieless future spells uncertainty for the advertising industry. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads. But the stampede towards a p ost-cookie era can’t be stopped. Cookies at work!

Cookies 98

Cookies Marketing SEO GDPR 98

Digiday

OCTOBER 17, 2022

It breaks down attitudes by generation, gender, income, ethnicity, region, and presence of children in the home (which Omnicom executives say is a significant variable); and can also look at behaviors within 18 specific consumer verticals. million people. million people. Which led to the creation of a category volatility index.

Media 68

Media Audience Agency Communications 68

Fuel Lines

JANUARY 15, 2014

Rohrs, Vice President of Marketing Insights for ExactTarget, Jeffrey is also the author of AUDIENCE: Marketing in the Age of Subscribers, Fans and Followers. A good number of agencies have the attitude that “if I build it, they will come” but that isn’t the case. ” He points out that your audience is a gift.

Audience 277

Audience Agency Media Marketing 277

InMobi

APRIL 10, 2020

In our latest mobile research report, we highlight select Gen Z consumer insights and show what this generation of consumers really cares about when it comes to their purchasing decisions and brand preferences. How consumers aged 18-25 think about brand values, and how those attitudes compare to other generations.

Agency 52

Agency Media 52

InMobi

JANUARY 11, 2021

On the eve of CES 2021, we wanted to revisit our past insights, which you can download here. The InMobi Pulse team also performed market research to understand why connected device users are engaging with brands as well as their attitudes for future adoption. Barriers differ across connected tech.

Electronics 52

Electronics Marketing Media 52

Martech

NOVEMBER 14, 2023

At this time of year, we’re all crazy, working on campaigns, tightening our final strategy and getting ready to run the last big race. It’s also a fraught time because nobody knows what will happen with holiday spending. But inflation still looms over consumer spending, and forecasts are split between optimism and pessimism.

Marketing 132

Marketing Retail Retargeting MarTech 132

AdvertiseMint

OCTOBER 9, 2023

You can surely connect the dots on how that impacts your bottom line. This article will examine why customer satisfaction matters, how you can measure and improve it, and much more. Want to learn how to deliver exceptional customer experience and make your business more successful? Then, take a few minutes to read through this entire article.

Shipping 52

Shipping Pop-Up Food Communications 52

Martech Series

JULY 13, 2022

For years, brands have been perfecting personalisation strategies that resonate with consumers and make them feel like individuals. Tim Glomb, VP of Content and Data at Cheetah Digital and Chris Muscutt, Head of MarTech at PepsiCo, recently discussed the ins and outs of relationship marketing. Personalisation and the martech ‘gold rush’.

Marketing 102

Marketing Cookies Machine Learning MarTech 102

Digital Turbine

JUNE 6, 2022

In a competitive digital advertisement environment where brands and marketers need to know and keep up each day with the highlighted practices for maintaining the audience’s attention, what should be pointed out is advertisements need to include an attractive context. Are they, or aren’t they paying attention?

Viewability 52

Viewability Video Ads Audience Mobile Ads 52