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A study from UN Women and the Unstereotype Alliance—the industry-led coalition designed to banish harmful stereotypes in advertising—has illuminated a regression in societal attitudes towards gender roles, as well as the disproportionate impact Covid-19 had on women and girls.
Spanning 20,000 people across 20 countries, the sobering findings offer an insight into people’s attitudes towards gender roles and domestic violence, as well as business, education, media representation and more. The research comes as brands are assessing their role in dismantling damaging stereotypes through their creative work.
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