Martech Series

DECEMBER 5, 2022

Agencies use Fast Simon’s AI-based merchandising, search, and personalization suite to power eCommerce stores. Fast Simon announced partnerships with several new eCommerce growth agencies in Australia and New Zealand. Marketing Technology News: 8 Reasons Out-of-Home Advertising Can Help Fight Inflation.

eCommerce 86

eCommerce Agency Retail Conversion 86

Martech

FEBRUARY 13, 2024

Developing your alignment roadmap The following steps will help you create a plan to align your marketing technology with your main business goals. Define how marketing supports the company’s goals Clearly define how your marketing efforts can help move the company’s big rocks in the next year or two.

MarTech 93

MarTech eCommerce Conversion Rate Healthcare 93

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Machine Learning 99

Machine Learning Marketing Healthcare eCommerce 99

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge. Every year the bar gets raised.

Retail 142

Retail MarTech Communications eCommerce 142

Martech Series

JANUARY 16, 2023

The research paper, launched at NRF 2023, discusses the top three investments brands and retailers should make to drive customer engagement and profitability this year. The research, powered by VTEX partner AWS, highlights important investment opportunities for retailers looking to earn profitable growth, despite the economic headwinds ahead.

Retail 72

Retail eCommerce Conversion Rate ROI 72

Martech Series

AUGUST 11, 2022

Klevu, the global leader in artificial intelligence-powered product discovery technology for digital commerce, has earned MACH Alliance certification and is now an official technology member. Shoppers now interact with retailers through various touch points including brick-and-mortar stores, app-based shops, and various online platforms.

Machine Learning 86

Machine Learning eCommerce Retail Conversion Rate 86

Martech

JULY 18, 2023

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Many retailers are launching RMNs, and not just big national chains. Why we care. They’re all at different stages.

Retail 86

Retail Media eCommerce Food 86

Martech

JANUARY 5, 2023

billion online in November and December 2022, representing a new ecommerce record and 3.5% billion in online spending, a YoY improvement of 4%. retail sites, 100 million SKUs, and 18 product categories. ” Dig deeper: Marketers need to be ‘always-on’ for holiday shopping. Consumers spent $211.7 growth YoY.

eCommerce 96

eCommerce Electronics Food Retail 96

Ad Wisey

MAY 6, 2022

We at Adwisely want to help your eCommerce business stay ahead of the competition – that’s why we are always happy to share insights from industry experts. In this article, Keren Dinkin tells about the factors that will shape eCommerce in 2022 and shares a few products that will sell well this year. Mobile eCommerce growth.

eCommerce 92

eCommerce Machine Learning Healthcare Food 92

Martech Series

JULY 11, 2022

Report ranks website performance of the 100 most popular retail brands in the UK, measuring speed, usability and responsiveness. Contentsquare, the global leader in digital experience analytics, announced their inaugural Fast 100 2022 report. Speciality Retail. Home goods and furnishings.

Retail 89

Retail eCommerce Fashion SEO 89

Martech Series

JANUARY 17, 2023

Designed to increase advertisers’ revenue, the proprietary platform advances integration of retail into the overall media funnel. Neon starts with the sale in mind using automated predictive analytics to make investment decisions across retailers. As a result, we decided to create and build the capability.

eCommerce 72

eCommerce Media ROI Retail 72

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

Marketing 115

Marketing eCommerce Retail MarTech 115

Martech

NOVEMBER 13, 2023

Maurice Rahmey, co-founder and co-CEO of Disruptive Digital, described the new feature as “the most significant ad product of the year.” Amazon gets more transaction fees driven directly from the greatest discovery ads engine on mobile meaning more sales on their platform vs other retailers.” Shoppers in the U.S. Why we care.

Conversion 94

Conversion Advertising eCommerce Conversion Rate 94

Martech

AUGUST 24, 2023

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. The trick is that every retailer and customer base is different, and new opportunities arise based on the retailer’s specific strengths.

Machine Learning 90

Machine Learning Brand Lift Real Estate eCommerce 90

MNTN

AUGUST 9, 2023

With Connected TV (and the right partner), retail and ecommerce brands have an incredible opportunity to reach all of their target audiences through digital advertising on the biggest screen in the house. With more content than ever, advertisers need to focus on performance to meet KPIs and improve business outcomes.

Retail 52

Retail Conversion Rate Advertising eCommerce 52

Clearcode

MARCH 23, 2023

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. In this article, we take a closer look at what retail media is, examples of it, and the retail media network (RMN) environment.

Retail 59

Retail Media eCommerce Audience 59

Martech Series

DECEMBER 2, 2022

Coveo customer Kurt Geiger also won silver for best ecommerce website in the Fashion/Apparel or Footwear category. Additionally, Coveo customer Kurt Geiger, a leading London-based footwear and accessories retailer powered by creativity and kindness, won silver in the Fashion/Apparel or Footwear category for best ecommerce website.

eCommerce 67

eCommerce Fashion Retail MarTech 67

Advendio

NOVEMBER 8, 2022

Retail media is expected to grow further as we reach 2023, as more retailers capitalize on expanding customer data and focus on new revenue streams. This article will highlight five key trends that will accelerate retail media growth in 2023 and beyond. Retailers Are Launching Retail Media Networks.

Retail 79

Retail Media Conversion Rate Communications 79

Martech Series

OCTOBER 10, 2022

Moloco Retail Media Platform enables e-commerce marketplaces to host their own native performance ad business. Moloco, a leader in machine learning and growth solutions for performance marketers, has announced the launch of Moloco Retail Media Platform (RMP) for Singapore and Southeast Asia.

Machine Learning 98

Machine Learning Retail Media A/B Testing 98

Martech Series

NOVEMBER 15, 2022

New integration with HCL Commerce helps online retailers build a better customer experience for a privacy-first world. Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy. Suzanne Scott, senior vice president of digital at Tailored Brands, Inc which owns Men’s Wearhouse and Jos.

Conversion 81

Conversion Conversion Rate eCommerce Machine Learning 81

Martech Series

NOVEMBER 18, 2022

Only time will tell, but regardless, the margin for error across retail and consumer packaged goods (CPG) is tighter than ever before. In turn, retailers and CPG companies need to ensure that no stone is left unturned as they continue to weather the market volatility. percentage point of share of wallet on average.

eCommerce 96

eCommerce Retail ROI Brand Awareness 96

Martech

NOVEMBER 28, 2023

This shift is anticipated to fine-tune marketing approaches, resulting in higher levels of engagement and improved conversions. Dig deeper: AI in marketing: How to balance automation and the human touch 3. Interactive and shoppable ads Retail media partnerships are the future of advertising, with U.S.

Advertising 90

Advertising Conversion Rate Conversion Impressions 90

Martech

JANUARY 5, 2022

Customer experience management company Merkle debuted two new products today at CES that are aimed at improving the contactless shopping experience, both in-store and on-delivery, as health and safety concerns persist with the ongoing pandemic. Both new products join Merkle’s ShopNXT suite of digital and customer experience solutions.

Shipping 96

Shipping Retail eCommerce MarTech 96

Martech Series

SEPTEMBER 30, 2022

Klevu , the global leader in artificial intelligence-powered product discovery technology for digital commerce, debuts a connector for Trustpilot. Knowing this, online retailers are now recognizing the need to provide review information at the fingertips of shoppers during their product discovery journey.

eCommerce 84

eCommerce Machine Learning Conversion MarTech 84

Martech Series

OCTOBER 1, 2022

Qurate Retail GroupSM, a world leader in video commerce (“vCommerce”) across linear TV, ecommerce sites, digital streaming and social platforms, announced that Scott Barnhart has been appointed Chief Operating Officer (COO), effective immediately. Rawlinson II, President and CEO of Qurate Retail, Inc.

Retail 87

Retail Real Estate Pharmaceuticals Food 87

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Here are some ways that marketers will leverage social media in 2024. He added: “Ad fatigue remains a persistent issue for marketers on social. How will these opportunities shake out in the upcoming year?

Audience 138

Audience eCommerce Entertainment Media 138

Martech

OCTOBER 10, 2023

As a result, ecommerce and digital storefronts have surged. This reflects a fundamental shift in consumer engagement with businesses, driven by convenience and information access on digital platforms. To stay competitive, companies must adapt their digital marketing strategies.

Pop-Up 117

Pop-Up Banner eCommerce Audience 117

Martech

DECEMBER 28, 2021

Next year, e-commerce will be a driving force in how marketers engage with customers. E-commerce strategies will penetrate channels like TV, social media and in-store experience, to a greater extent than marketers could have imagined. Marketers who pay attention to these data signals will gain a competitive edge. “By

Retail 138

Retail eCommerce ROI Machine Learning 138

Martech Series

JULY 13, 2022

Danish clothing and underwear retailer uses mParticle to power more personalized shopping experiences and promote customer retention. Danish clothing and underwear retailer uses mParticle to power more personalized shopping experiences and promote customer retention.

Manufacturing 80

Manufacturing eCommerce Retail MarTech 80

VideoWeek

APRIL 26, 2024

. “Our goal is to ensure that every connection between brand and audience is reached in the most efficient and effective way across our vast expanse of digital and traditional platforms,” said Ryan Gould, head of digital ad sales at Warner Bros. TikTok responded that the feature is not available to under 18s.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Advendio

JANUARY 12, 2023

Traditionally, due to the digital transformation of the advertising sector, advertisers relied heavily on third-party cookies to target new possible customers and identify revenue streams. As a result, in order to access this data, brands, retailers, and publishers all need to establish relationships with their customers.

Advertising 77

Advertising Retail Cookies Video Ads 77

Martech

JUNE 13, 2022

As part of our Salary and Career Survey , we interviewed people about their experiences in marketing. He’s the paid marketing manager at a medium-sized US company. He’s in his late 20s and has been in marketing for about nine years. How did you get into marketing? Marketing is a constantly moving target.

eCommerce 96

eCommerce Entertainment Retail Communications 96

Martech Series

DECEMBER 15, 2022

Marketing Technology News: MarTech Interview with Hila Shitrit Nissim, CMO at BLEND. “We Marketing Technology News: If You Can’t Work From Home, The Tech’s Not To Blame. It’s exciting to be part of an R&D organization that is scaling state-of-the-art AI that helps improve trillions of customer searches every year.

eCommerce 92

eCommerce Fashion MarTech Retail 92

Basis

AUGUST 30, 2023

Google Ads launches several new features ahead of holiday season [:03] Many of Google’s new marketing features are aimed at driving efficiency at a time when maximizing learnings to improve campaign effectiveness is top of mind, especially for retailers. We’re sorry, but you’ve been replaced with a letter.

Video Ads 77

Video Ads Retail eCommerce Ad Space 77

Martech Series

OCTOBER 31, 2022

Brands and retailers can now leverage live video calling from social, live video-powered care, plus immersive AR capabilities to further enhance the customer experience. Marketing Technology News: MarTech Interview with Laura Ritchey, EVP and COO at Radial.

Rich Media 90

Rich Media eCommerce Media Retail 90

Martech Series

OCTOBER 14, 2022

The time has arrived for retailers to prepare for the next holiday season, as Black Friday and Christmas shoppers start to increase foot traffic on the high street. In this new era of commerce, many marketing strategies place a significant emphasis on digital channels. People Buy From People.

Brand Awareness 87

Brand Awareness Marketing Communications Retail 87

Martech Series

JUNE 10, 2022

Digital technologies have empowered the CPG industry. . Using ultra-personalized Instagram ads, CPG companies are using data and analytics for targeted marketing. Brick-and-mortar stores for online retailers. Out of all the developments, CPG brands need to embrace a robust martech stack to improve their operations.

MarTech 108

MarTech Manufacturing eCommerce Food 108