Adweek

JUNE 6, 2025

At ADWEEK’s 2025 Social Media Week in May, Leah Logan, Inmar’s vp of retail media transformation, talked with Sarah Vates, vp of talent at United Entertainment Group, and Francesca Albo, CEO and founder of Puppy Sphere, to discuss the future of data-driven creator marketing. But it’s also focusing on retail.

Retail 204

Retail Entertainment Audience Conversion 204

Martech

SEPTEMBER 10, 2024

Sales Impact lets users compare signals across the entire purchase journey during a campaign — from the impression when a customer first encounters an ad, to when the customer enters a store and makes a purchase. of total retail sales in February 2024 — down only 1.01% from the previous year. Across the customer journey. New metrics.

Impressions 114

Impressions Retail ROI MarTech 114

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a.

Advertising 101

Advertising Marketing Retail Agency 101

Martech

SEPTEMBER 9, 2024

One of the most notable trends highlighted in the report is the continued ascent of retail media. to an impressive +25.1%. This surge in retail media investment underscores its growing importance in the marketing mix. Buyers have revised their year-over-year projections for this channel from +21.8%

Marketing 120

Marketing Retail Impressions MarTech 120

Ad Monsters

JANUARY 24, 2025

In 2025, the advertising industry will reflect this shift as retail environments gain new importance, data privacy reshapes targeting strategies, and brand safety concerns drive major budget reallocations. Many leading omnichannel retailers see a 70% larger in-store audience than their digital platforms. Smart brands recognize this.

Media 109

Media Retail Advertising Cookies 109

Marketing Dive

JULY 8, 2025

Chili’s Fast Food Financing pop-up emulates a cheap payday loan retailer to knock the rising prices at fast food rivals. billion earned impressions, and consumers in January searched for “Coors Light” more than they did over the prior 12 months. million out-of-home impressions and over two million influencer impressions.

Marketing 125

Marketing Pop-Up Food Finance 125

Martech

JULY 18, 2024

retail sites across 18 product categories. Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. If they don’t, retailers may risk losing out as shoppers will go elsewhere.” billion potential impressions, according to Sprout Social.

eCommerce 126

eCommerce Retail Electronics Conversion Rate 126

Advendio

APRIL 4, 2025

Retail media is becoming one of the biggest trends in digital advertising. Retail media networks (RMNs) are changing how brands connect with shoppers, using first-party data to deliver highly targeted and personalised ads. What’s driving the Retail Media Boom? What’s driving the Retail Media Boom?

Retail 52

Retail Media Agency Machine Learning 52

Martech

AUGUST 1, 2024

Dig deeper: Netflix leans into ad-supported tier as subscriber growth surges Ad impressions across all its apps grew 10% year-over-year. Retail Media revenue grew 23%, while Performance Media revenue declined 2%. Meta previously reported daily and monthly active user numbers for its Facebook and Messenger apps. Processing.

Retail 120

Retail Impressions MarTech Media 120

Martech

JANUARY 10, 2025

As this chart shows, 81% say that after discussing a product offline, they either received an ad for the product online or a recommendation for the product on a retailers website. Use vetted buying partners and measurement and verification tools to ensure quality impressions.

Retargeting 130

Retargeting Ad Targeting Manufacturing Communications 130

Martech

JUNE 24, 2025

Retail media is entering a new phase — one where it’s not just a performance channel but a strategic pillar of marketing. As brands chase precision and scale, retail media networks (RMNs) are stepping up with the data, formats and reach to deliver both. But retail media’s shift is not just about new formats — it’s about new value.

Retail 75

Retail Media Audience Conversion 75

Basis

JANUARY 2, 2025

Expanding opportunities in retail media, contextual targeting, AI, social search, and beyond are creating new programmatic possibilities, offering the potential for more precise targeting, greater efficiency, and deeper connections with consumers. However, retail media isnt without its challenges.

Advertising 105

Advertising Retail Cookies Audience 105

Martech

JULY 3, 2025

Non-endemic advertising on Amazon Non-endemic advertising allows brands that don’t sell products on a retail site to advertise there, tapping into the platform’s existing audience and data. As third-party cookies disappear and data privacy tightens, the value of this first-party data from retail media networks (RMNs) has surged.

Retail 75

Retail Impressions Audience Media 75

Martech

SEPTEMBER 10, 2024

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. Dealer.com achieved a CPM (cost-per-thousand) impression on Amazon that was 65% cheaper than other channels. The team saved 1,300 hours simply by automating campaign setup!

Media 120

Media Advertising Ad Ops Non-Profit 120

Martech

JANUARY 10, 2025

Instead, these are five categories of subject lines that come from everyday retail brands. ” It’s a common retail tactic that toes the line of propriety. 2 above, it give you the impression that you’re peeking into a great deal that you’re not entitled to, so of course you’re going to jump on it, right?

Shipping 134

Shipping Fashion Conversion Electronics 134

Digiday

MAY 5, 2025

Marketers are adding yet another item on their growing honey-do list for smaller and mid-sized retail media networks. Instead of retailers setting a fixed cost-per-click or CPM, marketers bid on individual ad impressions and the winner gets the ad space. Its a push for more control in the retail media ecosystem.

Retail 78

Retail Media CPM Advertising 78

Ad Monsters

FEBRUARY 20, 2025

RTBDAY25 brought in heavy hitters from eMarketer, Google, Dotdash Meredith, and top retail brands to lay out the next chapter in digital advertising. Takeaway 1: Ecommerce Is Still the Ad Spend MVP Retail is still running up the score on digital ad spend, and eMarketers outlook is bullish. in 2025, and the U.S.

eCommerce 59

eCommerce Retail Audience Brand Lift 59

Martech

AUGUST 27, 2024

Harnessing machine learning and generative AI for marketing success Machine learning techniques that have been around for a while consistently deliver impressive results. For one mid-sized retailer we worked with, a small $20,000 investment was projected to add $300,000 in bottom-line value — a 15:1 ROI on its first use case.

MarTech 128

MarTech Machine Learning CPA ROI 128

Martech

JANUARY 22, 2025

Due to high CPM for Amazon owned and operated properties, that category receives a higher percentage of spend (55%) than impressions (46%). Additionally, it sells into other non-Amazon inventory. Walmart Sponsored Products. Tinuiti saw spend up 53% YoY for Walmart Sponsored Products in 4Q 2024.

CPM 117

CPM Demand Side Platform Impressions Media 117

Marketing Dive

JUNE 16, 2025

Published June 16, 2025 By Aaron Baar post share post print email license The tracking capabilities arrive at a time when interest is high in retail media, connected TV and creator content. By Chris Kelly • April 23, 2025 Scott Olson via Getty Images Deep Dive As retail media networks widen their scope, is a reckoning inbound?

Retail 103

Retail Cookies Agency ROI 103

MNTN

JANUARY 6, 2025

However, you can expect to see performance gains across the boardtake some of these results that weve seen on our performance marketing platform for starters: 48% higher ROAS with MNTN Performance TV Retargeting: We partnered with a leading home supply retailer to level up their retargeting efforts.

Advertising 52

Advertising Retargeting CPA Audience 52

Basis

JUNE 30, 2025

Meta’s vision presents opportunities to boost campaign efficiency and personalized ads in real time and at an impressive scale, especially as privacy restrictions reduce data signals,” says Lauren Kramer, Director of Social Media Solutions at Basis. Amazon’s E-commerce Antitrust Suit Amazon, too, is under the microscope.

Retail 79

Retail Search Advertising Machine Learning Audience 79

Single Grain

JUNE 11, 2025

The numbers tell a compelling story: 90% of B2C marketing CMOs now use data clean rooms for marketing use cases, according to Forrester’s latest research, while 66% of retail media teams have already integrated these platforms. Here’s how data clean room attribution replaces cookies and how to get started.

Cookies 52

Cookies GDPR Retail Audience 52

Martech

JUNE 25, 2025

But Jessica, senior marketing manager at a national retail brand, hesitates. Jessica’s media runs across multiple platforms — search, social, DSPs — but her media team uses a third-party ad server to stitch together impressions, clicks and conversions. Still on top for ROAS. The ad server. Platforms tend to self-attribute.

Ad Server 60

Ad Server Conversion Impressions Audience 60

Ad Monsters

JULY 2, 2025

As retail and travel brands build out performance media networks, inclusion can’t be an afterthought. Measurement needs to move beyond impressions. Traditional metrics like impressions and reach don’t tell you how your message lands. “Bias shows up in the prompt, the dataset, and the user.

Impressions 52

Impressions Conversion Audience Retail 52

Single Grain

APRIL 28, 2025

That’s not just an impressive statisticit’s a wake-up call for marketing professionals who haven’t yet tapped into their most valuable content creators: their team members. The Impression Digital Team found that employee posts are reshared up to 24 times more frequently than brand posts.

Audience 52

Audience Impressions Communications Retail 52

Martech

MARCH 31, 2025

Luxury retailer Net-a-Porter offers VIP customers the ability to revisit their first order in a sleek, digital style memory scrapbook, spotlighting their first order with tailored outfit ideas. Or think about an emotion connection score, a memory retention index or a lasting impression score.

Pop-Up 124

Pop-Up Shipping Banner Impressions 124

Single Grain

JUNE 16, 2025

This approach enabled them to successfully serve more relevant ads to engaged prospects, improving click-through rates while reducing wasted impressions on non-prospects. Retail companies, for example, must overcome significant dependencies on third-party cookie tracking.

Retargeting 52

Retargeting Cookies Click Through Rate Control Group 52

Single Grain

MAY 31, 2025

Fashion retailer Cosabella provides an instructive example. The results were impressive: 50% increase in return on ad spend (ROAS). This approach recognizes that while AI tools can optimize campaigns at scale, human expertise remains essential for strategy, creativity, and contextual understanding. 12% decrease in overall ad spend.

Click Through Rate 52

Click Through Rate Conversion Real Estate Search Advertising 52

Martech

JULY 16, 2024

But it’s not just for events Komo has been around for 10 years and boasts an impressive roster of clients including Disney, Toyota and KFC. Sports, media, broadcast, shopping centers, retail, hospitality, CPG brands — any brand that has consumers at the heart of everything they do.”

Food 110

Food Entertainment MarTech Impressions 110

Martech Series

JUNE 20, 2025

Without unambiguous revenue attribution, Martech investments become fragile, perpetuating the impression that Martech is only a cost center rather than a business need. For example: A retail brand uses AI-driven customisation to boost conversion rates. How CMOs Can Address the Martech Budget Crisis?

MarTech 88

MarTech Marketing ROI Conversion Rate 88

VideoWeek

MAY 27, 2025

Here are some of the key findings from this year’s report: Video Takes Over There are many different ways of slicing up the digital ad market, and for its primary stats the AdEx report splits media into social, display, search, classifieds & directories, and retail media. percent share of the market). billion.

Retail 52

Retail Banner Media ROI 52

Basis

JULY 7, 2025

Even so, holiday retail projections still forecast growth. Of course, that doesn’t mean that teams can afford to overlook high-intent retail windows, such as the week before Christmas: “Brands need to show up with strong, compelling offers during those times to avoid disappointment or brand switching,” says Kelley.

Advertising 59

Advertising Shipping Retail Conversion 59

Martech

JUNE 2, 2025

Your data scientists build impressive models nobody uses, while your marketers ask for features nobody can build. Know what your CMO cares about, but can also explain model training to engineers. Finding these unicorns is brutal, and without them, projects stall out. This talent gap is the silent killer of AI projects that nobody talks about.

Click Through Rate 64

Click Through Rate Impressions Marketing ROI 64

Single Grain

APRIL 30, 2025

Case Study #1: E-Commerce Retailer Achieves 341% Conversion Increase Through Journey Orchestration Background A mid-sized e-commerce retailer selling premium home goods was struggling with cart abandonment rates of over 75% and a conversion rate stuck at 1.2%.

Conversion 52

Conversion Conversion Rate Retail Healthcare 52

Basis

NOVEMBER 12, 2024

Point-of-purchase: Screens (often smaller) that reach consumers in shopping or check-out environments in destinations like grocery stores, big box retailers, convenience stores, liquor stores, etc. Marketers can track the impact of DOOH ads based on metrics like impressions, bids won, impressions per bid, and win rate.

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

illumin

JULY 25, 2024

Digital out-of-home advertising can be found in elevators as well Retail space advertising Another common location where DOOH ads can be found are in retail stores and other public recreational spaces such as shopping malls, supermarkets, gymnasiums, bars and restaurants, gas stations, and more.

Advertising 95

Advertising Geo targeting Audience Pop-Up 95