Digiday

MARCH 27, 2023

Sponsored by Best Buy Ads Retail media networks have surged in recent years as retailers leverage first-party data to establish robust media and advertising businesses for brands. This includes advertisers in consumer electronics (92%), apparel and footwear (76%) and other specialty retail (75%).

Retail 53

Retail Geo targeting Electronics Media 53

InMobi

DECEMBER 2, 2012

Considering that Geo Targeting is one of the advantages of mobile advertising over other forms of advertising, there is a lot of hype around the feature, and rightly so. But let's take a step back and look at the some of the basic features of geo targeting “ state and city targeting.

Geo targeting 40

Geo targeting CPC Click Through Rate CPM 40

Martech Series

JANUARY 5, 2023

Users have a better overall impression of your app after using it, increasing the likelihood that they will frequently use it again. Geo Targeting. In order to send users customized messages based on their location, geo-targeting marketing is utilized to locate the user.

Geo targeting 100

Geo targeting Marketing Brand Awareness Retail 100

InMobi

APRIL 18, 2013

Location based services: Auto dealers can leverage the mobile medium to deliver geo targeted alerts or push notifications on the offerings. Integration with social media provides opportunities to auto retailers to engage customers, build brand credibility and loyalty.

AutoMobile 52

AutoMobile Rich Media Geo targeting Manufacturing 52

InMobi

AUGUST 21, 2013

Although roaming data charges are higher, many airports offer free WiFi within the airports which provides an opportunity for retail brands to use geo targeted mobile ads and time bound offers to drive foot traffic.

Marketing 52

Marketing Geo targeting Mobile Ads Rich Media 52

Single Grain

JULY 31, 2023

Geo-targeting techniques can help businesses enhance their local reach and improve the effectiveness of their local PPC campaigns. By using precise location targeting, radius targeting and location-based ad customization, businesses can direct their ads to the most relevant audiences and improve their overall campaign performance.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

Single Grain

JUNE 21, 2023

DataPortal ) Businesses with an active LinkedIn page receive 7x more impressions, 5X more page views, and 11x more clicks per follower. Oberlo ) LinkedIn discontinued geo-targeting in sponsored messaging campaigns in the EU as of January 10th, 2022. Klient Boost ) 1,000 LinkedIn impressions cost $6.05. Demand Sage ) 2.7

Advertising 98

Advertising Marketing CPC ROI 98