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Curb introduces one-stop advertising solution 

Martech

Ads can be targeted around points of interest and demographics, like geo-targeting and day-parting, for instance. billion impressions annually. Connecting this experience through Curb Journey Connect allows advertisers to build an integrated campaign that is addressable and measurable. Reach and performance.

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In 2023, the retail media story is bigger than just CPG brands

Digiday

These segments were then targeted using direct mail and offsite displays. The omnichannel campaign drove 15 million impressions for the meal kit brand and reached 2.5 million qualified prospects, 29% above the brand’s impression goal. The campaign delivered 21 million impressions.

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Geotargeting in the cookieless world

illumin

This lets marketers target ads not just based on a potential customer’s location, but also on their interests and preferences. It also reduces acquisition costs – reducing the average cost-per-click (CPC) as well as wasted impressions and clicks. This is the essence of geotargeting.

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MAXIMIZING AD PERFORMANCE

MediaFuse

Let’s explore Frequency Caps, Site-Level Targeting, Geo Targeting, Time-Targeting and Added Value as a means to that end. Frequency Caps ensure visitors to a site are not repeatedly shown ad impressions in which they are not interested or not targeted correctly. Geo-Targeting. Frequency Cap.

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Cutting through the hype of GeoTargeting

InMobi

Considering that Geo Targeting is one of the advantages of mobile advertising over other forms of advertising, there is a lot of hype around the feature, and rightly so. But let's take a step back and look at the some of the basic features of geo targeting “ state and city targeting.

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What Are The Benefits of In-Game Advertising?

Clearcode

Advertisers have been seeking new and innovative ways to reach their target audiences without disrupting the user experience, and in-game advertising is proving to be a successful channel. minutes per thousand impressions. Why Should Companies Consider In-Game Advertising? for online advertising.

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How to control Performance Max campaigns

Martech

The main reason is that ad groups with RSAs got around twice as many impressions as ad groups without RSAs because the machine was able to make ads relevant for a significant new number of searches. And while the conversion rate was around 11% worse, the large increase in impressions more than made up for that. Geo-targeting.