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5 tips for Performance Advertisers to #WinWithVideo

InMobi

Mobile video’s telling effect on key downstream metrics such as click-through rates (CTR), conversion rates (CVR) and quality of users acquired is unparalleled. This also leads to efficient buying by preventing wastage of impressions. Video consumption is rapidly shifting from 47 inches to 4.7

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How to control Performance Max campaigns

Martech

The main reason is that ad groups with RSAs got around twice as many impressions as ad groups without RSAs because the machine was able to make ads relevant for a significant new number of searches. And while the conversion rate was around 11% worse, the large increase in impressions more than made up for that.

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Top 10 Interstitial Ad Networks for Publishers [2022]

Monetize More

AdMob maximizes impression value for more ad revenue. CPM-based revenue sharing model with CPM rates ranging from $2 to $7 depending on whether it’s android or iOS operating system. Robust interstitial ad technology enables impactful transitioning of ads that are likely to have a high conversion rate.

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Growth of Location Based Marketing and Its Importance

Martech Series

Users have a better overall impression of your app after using it, increasing the likelihood that they will frequently use it again. Geo Targeting. In order to send users customized messages based on their location, geo-targeting marketing is utilized to locate the user.

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How to Create a Winning Local PPC Strategy for More Conversions

Single Grain

Monitor the key metrics such as Click-Through Rate (CTR), Cost per Click (CPC), Conversion Rate, and overall ROI. By tracking metrics such as click-through rate, cost per click, and conversion rate, businesses can evaluate the effectiveness of their landing page optimization efforts.

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Ad Fatigue: What Is It and How to Deal With It

Single Grain

Declining Engagement Ratios: Perhaps the biggest signal of ad fatigue is the changing ratio of impressions to clicks. Initially, an ad might receive a high number of clicks per impression, but as time passes and the audience becomes overexposed, this ratio tends to decrease.

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100+ LinkedIn Advertising Statistics to Improve Your B2B Marketing Campaign

Single Grain

DataPortal ) Businesses with an active LinkedIn page receive 7x more impressions, 5X more page views, and 11x more clicks per follower. Oberlo ) LinkedIn discontinued geo-targeting in sponsored messaging campaigns in the EU as of January 10th, 2022. Hootsuite ) LinkedIn posts with images receive 2x higher comment rates.