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Cutting through the hype of GeoTargeting

InMobi

Considering that Geo Targeting is one of the advantages of mobile advertising over other forms of advertising, there is a lot of hype around the feature, and rightly so. But let's take a step back and look at the some of the basic features of geo targeting “ state and city targeting.

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How to Create a Winning Local PPC Strategy for More Conversions

Single Grain

Monitor the key metrics such as Click-Through Rate (CTR), Cost per Click (CPC), Conversion Rate, and overall ROI. Not only that, but creating ads groups focused on individual product lines and narrowing the geographic scope of the campaign can result in a more targeted and effective local PPC campaign.

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Demystifying PPC Pricing Packages: Optimizing Ad Campaigns

Single Grain

Accessible performance data: It provides insights on impressions, clicks and conversions, enabling data-driven decision-making to evaluate campaign impact. Full campaign control: Advertisers have precise targeting, budget, and bid control, scaling or pausing campaigns based on real-time performance and budgets.

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Top 9 Best Native Advertising platforms you must know about!

Lemonads

TripleLift Review: Top 9 Best Native Advertising Platforms TripleLift is a native advertising and technology company that helps brands tell engaging stories through the use of visual content. These units beat the conventional banner ads four times in terms of click-through rates. Most advertisers bid around $0.5