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In 2023, the retail media story is bigger than just CPG brands

Digiday

Sponsored by Best Buy Ads Retail media networks have surged in recent years as retailers leverage first-party data to establish robust media and advertising businesses for brands. This includes advertisers in consumer electronics (92%), apparel and footwear (76%) and other specialty retail (75%).

Retail 70
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With Geospatial Tech, Location Needs To Be A Moving Target

AdExchanger

Imagine taking a ride in a taxi and seeing one geo-targeted ad for a retailer when you pass its location in a strip mall and another for tickets to an. Continue reading » The post With Geospatial Tech, Location Needs To Be A Moving Target appeared first on AdExchanger.

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Advertising in local markets: A playbook for success

Martech

Counter external market influences Consider a clothing retailer preparing for a spring collection launch. Anticipating this, the retailer adjusts its campaign to highlight transitional pieces suitable for cooler weather, ensuring relevance despite an unexpected chill.

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How Millennials Are Shaking Up Retail Commerce

InMobi

Originally published on MeidaPost Millennials are becoming retailers’ largest demographic in both population size and market influence with significant buying power due to their constant access to technology. Are Retailers Prepared for the Millennial Effect? So how can retailers win the hearts of millennials?

Retail 52
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Creating Personalized Customer Experiences with Advertising Automation

Basis

Geo-targeting campaigns. Vertical : Retail & E-commerce Target Audience : New prospect – Top of the funnel Advertising Automation in Action : Weather forecast predicts rain in prospect’s zip code > Trigger ads for coats and waterproof clothing. Vertical : Retail & E-commerce. Geo-targeting campaigns.

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Harbolnas Indonesia: Gearing up for the Sale Season

InMobi

Harbolnas: The Massive Indonesian Sale Season Brought on by the rising popularity and usage of online retail, eCommerce shopping dates have become a major cultural phenomenon worldwide and an integral part of consumers’ shopping calendars.

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Cutting through the hype of GeoTargeting

InMobi

Considering that Geo Targeting is one of the advantages of mobile advertising over other forms of advertising, there is a lot of hype around the feature, and rightly so. But let's take a step back and look at the some of the basic features of geo targeting “ state and city targeting.