Martech

OCTOBER 12, 2023

And now, here are this week’s AI-powered martech releases, features and enhancements. Zefr’s brand suitability verification solution for Reels provides advertisers with an intuitive Atrium dashboard, showcasing content-level examples, risk levels and impression data aligned to the GARM Safety and Suitability standards.

MarTech 120

MarTech eCommerce SEO Impressions 120

Martech

JUNE 27, 2024

Now, here are this week’s AI-powered martech solutions, enhancements and releases. It is designed to let customers buy impressions on CTV inventory at a lower cost while bidding high enough to purchase the impression successfully. The post AI-powered martech news and releases: June 27 appeared first on MarTech.

MarTech 98

MarTech eCommerce CPM Banner 98

Martech

JULY 30, 2024

For instance, both businesses depend heavily on search engine optimization (SEO) to improve visibility and attract organic traffic. Experiential marketing, which involves creating memorable and interactive experiences, enhances brand engagement and leaves a lasting impression on consumers. Are you getting the most from your stack?

Marketing 113

Marketing Brand Awareness Machine Learning GDPR 113

Martech

FEBRUARY 6, 2024

Because this is the SEO industry, we lose about 5% of our business every month from clients changing their goals or just wanting something else, so they move on. Positioning In SEO, the old adage applies: “The riches are in the niches.” They’ve worked very hard to build an impressive system. People SEO is a service business.

SEO 112

SEO Agency Marketing Impressions 112

Martech

DECEMBER 6, 2024

What are current SEO best practices for Google and Bing? Focus on SEO keywords ‘AI marketing analytics’ and ‘AI-based marketing.'” Check that the outline meets your SEO goals, aligns with your audience and provides sufficient depth and uniqueness. SEO integration Verify keyword placement in key sections.

SEO 129

SEO Education Audience Machine Learning 129

Chief Martech

JULY 17, 2022

My friends at MarTech.org recently released their latest Martech Replacement Survey 2022 , where marketers shared which apps they’ve replaced over the past 18 months, what their primary motivation was in doing so, and what were their most important factors in choosing the replacement solution. weren’t important too.

MarTech 112

MarTech Marketing ROI SEO 112

Martech

JANUARY 13, 2022

“There are roughly three and a half billion Google searches made every day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. A brand’s website is often the first, and most lasting, impression customers will have of your organization. Apply SEO testing automation.

SEO 144

SEO Marketing Education MarTech 144

Martech

MAY 30, 2025

The rise of AI Overviews: A new discovery paradigm AI-generated search responses are increasingly becoming the first impression of your brand. Impression share. So, it’s time to update your old SEO playbook. From search to strategy: The cross-channel collaboration imperative B2B SEO no longer operates in a silo.

SEO 97

SEO Clickbait Impressions Education 97

Martech

MARCH 8, 2024

One area of marketing where women seem to be doing well is SEO. SEO agencies, according to a new report by Enough Digitial. This is quite impressive, given that, as the report states, “SEO has traditionally been viewed as male-dominated.” The most common job title for men in SEO agencies is Managing Director.

SEO 120

SEO Marketing MarTech Agency 120

Chief Martech

APRIL 24, 2023

What an amazing time to be working in marketing and martech! Before I forget: don’t miss the opportunity to catch 21 free talks from some of the leading experts and practitioners in martech next Tuesday, May 2, #MartechDay. If you aren’t impressed — jaw-dropped-open impressed — you aren’t paying attention.

MarTech 132

MarTech Marketing Machine Learning Impressions 132

Martech

MAY 23, 2025

The overcrowded newsfeeds of platforms like Meta or LinkedIn have caused titanic shifts in the algorithms, resulting in decreased reach, impressions and attention. Much like how search engine optimization (SEO) no longer responds to massive amounts of keyword-stuffed articles, neither do social media platforms.

Audience 129

Audience Healthcare SEO Impressions 129

Martech

JUNE 10, 2025

In the marketing mix, generative engine optimization is at the intersection of SEO, content strategy, customer experience and data science disciplines. GEO centers around things like presence, brand impressions, sentiment, trust and share of voice. And because AI has heated up so fast, GEO is no longer a nice-to-have but an imperative.

Healthcare 84

Healthcare Finance SEO Impressions 84

Martech

APRIL 10, 2025

A drop in search-generated traffic can make it seem like your SEO efforts have taken a hit. You lose ad impressions and revenue when AI answers a potential visitor’s question without directing them to your site. In other cases, the AI might mention your brand, prompting users to search for it directly or try entering your URL.

SEO 134

SEO Pop-Up Conversion Rate Retail 134

Martech

APRIL 4, 2024

It’s in the most impressive startup mode ever seen with investors lining up to throw money at it. And now, here’s this week’s AI-powered martech releases and features: Storyblocks , a stock media platform with video creation and workflow functionality, added new search enhancements powered by AI. Get MarTech! “$416.45

MarTech 83

MarTech SEO Machine Learning Impressions 83

Martech

APRIL 10, 2025

Their case studies highlight impressive outcomes, such as a 500%+ increase in traffic from Pinterest product ads, 3.7 Google Search Console Purpose: Organic content performance and SEO improvements Google Search Console (GSC) is not an uncommon tool. Clearscope Purpose: Topic ideation, writing recommendations and SEO tools.

Marketing 120

Marketing SEO ROI Audience 120

Chief Martech

MARCH 30, 2023

At the start of the year, I predicted 2023 would be a chaotic year for martech — yet the start of a truly massive wave of growth for the industry. While the ouput was impressive, it was a bit like the Curator from Ready Player One : an amazing and sometimes amusing font of information, but not an action character. Text in, text out.

MarTech 115

MarTech Marketing Conversion SEO 115

Martech

JANUARY 23, 2024

Complex software user interfaces, numerous marketing channels (SEO, paid search, paid social, organic social media, affiliate marketing, etc.) In digital marketing, where clicks, impressions and conversions contribute to the story, it’s crucial to integrate all data points into a cohesive image.

SEO 134

SEO Machine Learning Conversion Conversion Rate 134

Martech

MARCH 22, 2023

The benefits of using long-form content include SEO value, building trust in business relationships and educating the reader. Well-crafted blog content pieces have significant SEO value for several reasons: It increases click-through rates and time on your page. Get MarTech! The benefits are vast and calculable. In your inbox.

Click Through Rate 127

Click Through Rate SEO Brand Awareness MarTech 127

Single Grain

APRIL 17, 2023

MarTech has become an essential component of any digital business strategy, so building a well-rounded MarTech stack is critical to drive ROI. In this blog post, we’ll take a closer look at what MarTech is, what role it plays in your company, and how you can develop a MarTech stack that works for you.

ROI 52

ROI MarTech SEO Machine Learning 52

Martech

JUNE 3, 2025

The old GTM stance: Visibility, volume and velocity For the past two decades, GTM strategies have been built on this foundation: SEO and content marketing to dominate keywords. Multi-touch attribution to track clicks and impressions. The post How AI flipped the funnel and made GTM tactics obsolete appeared first on MarTech.

Finance 65

Finance SEO ROI Impressions 65

Martech Series

JULY 11, 2022

The tool was built for marketers and eCommerce professionals alike to better understand the performance of their sites, and obtain insight on how to increase speed, rank higher on SEO, and work to identify more in-depth issues impacting performance. Marketing Technology News: MarTech Interview with Alex Dean, Co-founder and CEO at Snowplow.

Retail 105

Retail Fashion eCommerce MarTech 105

Martech

NOVEMBER 10, 2023

Agencies and marketers have to get better at the organic part of this which includes creative, SEO, inventory management, refund management, pricing and so many things that the ‘advertising complex’ is less familiar with.” ” YoY retail media impressions, clicks and COC were up 9%, 12% and 21% respectively.

Retail 115

Retail Electronics Agency Media 115

Martech

MARCH 19, 2024

Last year, my content and SEO teammates drastically changed their approach to content writing. Google their name and check other sites with their posts to complete your impression. Assign a pilot task wisely No matter how impressive a writer’s portfolio may be, you’ve got to see them in action before you make any commitments.

Pop-Up 124

Pop-Up SEO Conversion Education 124

Martech Series

DECEMBER 15, 2022

Marketing Technology News: MarTech Interview With Laura Connell, Consumer Trends Manager at GWI. “The recent Zoho Desk update, including its impressive and intuitive UI, enables our agents to quickly and accurately address questions or concerns to minimize any operational disruption for our brand customers.

Conversion 98

Conversion MarTech Communications SEO 98

Martech

MARCH 27, 2023

Dig deeper: HubSpot debuts ChatSpot generative AI tool New SEO recommendations Your website can get more traffic by using several new SEO recommendation tools. Get MarTech! The post HubSpot’s February 2023 releases: The manager’s guide appeared first on MarTech. In your inbox.

SEO 109

SEO A/B Testing MarTech Marketing 109

Martech

APRIL 8, 2024

Lead generation: The first hello Whether through cold outreach, newsletter sign-ups or offering valuable resources like ebooks or webinars in exchange for an email address, this first interaction is your opportunity to make a great first impression and lay the groundwork for a relationship that could evolve into a loyal customer.

Marketing 133

Marketing Conversion Audience SEO 133

Martech Series

DECEMBER 13, 2022

The new release is a testament to the company’s speed of innovation and impressive momentum. 5000 brands across fintech, ad-tech, martech and cybertech segments. Marketing Technology News: MarTech Interview With Laura Connell, Consumer Trends Manager at GWI.

MarTech 96

MarTech SEO Ad Tech Impressions 96

Martech

JUNE 6, 2023

Marketers are using AI to create foundational content such as educational blogs and articles, SEO optimization, social media posts, newsletters, and time-consuming product documentation. Get MarTech! The post How to accelerate your marketing career using generative AI now appeared first on MarTech. No excuses. In your inbox.

Marketing 102

Marketing Machine Learning MarTech SEO 102

Martech

JANUARY 30, 2023

Just for fun, I asked ChatGPT to write me an article for martech about how digital marketers should use ChatGPT. Even its CEO, Sam Altman says that ChatGPT is incredibly limited, but good enough at some things to create a misleading impression of greatness. Get MarTech! Write alternate code versions (surprisingly good).

MarTech 109

MarTech SEO Marketing Education 109

Martech Series

AUGUST 31, 2022

Agency partners can augment their offerings to include recommendations for leveraging ABM in their marketing efforts and within their overall tech stacks: 97th Floor is a digital marketing agency specializing in SEO, creative, automation, and paid digital advertising. ” — Trent Mortensen , Head of Partnerships, 97th Floor.

Agency 74

Agency SEO Impressions MarTech 74

Martech

NOVEMBER 16, 2022

SEO improvement through identifying and using keywords. Recently, I was struggling to get started writing an article about the relationship between martech and the bigger function of marketing. Some are better than others, but overall, they are pretty impressive. Get MarTech! 1: Overcoming the blank page fear factor.

Machine Learning 130

Machine Learning Communications SEO A/B Testing 130

Martech Series

NOVEMBER 18, 2022

Additionally, it suggests SEO tactics that are more pertinent. Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne. The most impressive tool for content creation is Acrolinx. Your entire content creation team and process can be guided by AI-powered SEO recommendations and insights.

Marketing 132

Marketing Machine Learning SEO Real Estate 132

Martech

SEPTEMBER 30, 2022

” In this setting, businesses need to start thinking about how to be more disruptive and set themselves apart from the rest, even in SEO campaigns. It can help you build trust, differentiate your brand, and make a lasting impression. The post How to build a disruptive marketing campaign appeared first on MarTech.

Marketing 126

Marketing Audience SEO Machine Learning 126

Martech

MARCH 13, 2023

While some results were impressive, the outputs tended to be repetitive. Generate catchy SEO titles and meta descriptions. Event takeaways The Event takeaways feature is impressive. Create snappy SEO titles and meta descriptions. Get MarTech! The post 5 AI writing assistants in action appeared first on MarTech.

SEO 98

SEO Conversion Impressions Audience 98

Martech

MARCH 30, 2022

Marketing and SEO features. The vast majority of these sites use WordPress ( 64.1% ), with Wix, Squaresquare, and Shopify among those platforms showing impressive growth. Learn about trends and capabilities of customer data platforms in the latest edition of this MarTech Intelligence Report. Third-party integrations.

SEO 98

SEO Marketing MarTech ROI 98

Martech

OCTOBER 18, 2023

“Indeed already had Optimizely but didn’t have anyone running it, so that’s why I was brought in, for my SEO background and my Optimizely knowledge.” ” She’s also impressed by Optimizely One. ” Get MarTech! There are simple tests like image changes, or sometimes a full view redesign.”

Marketing 131

Marketing Machine Learning Conversion Rate eCommerce 131

Martech

OCTOBER 19, 2023

Indeed already had Optimizely but didn’t have anyone running it, so that’s why I was brought in, for my SEO background and my Optimizely knowledge.” She’s also impressed by Optimizely One. Get MarTech! The post Optimizely: A unified workflow for marketers appeared first on MarTech. In your inbox.

Marketing 117

Marketing Machine Learning Conversion Rate eCommerce 117