Martech

SEPTEMBER 10, 2024

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. The new media mix The marketing funnel now requires a locally targeted, multichannel and data-powered media mix. Which processes should we automate to scale up localized campaigns profitably?

Media 117

Media Advertising Ad Ops Non-Profit 117

Martech Series

JUNE 23, 2025

The days of impressions or clicks as primary metrics are long gone. This is a significant step away from the broad-stroke campaigns into the highly personalized conversations that mark a crucial evolution within modern MarTech. Where Relevancy Engines Operate in the MarTech Stack? Why Relevancy Is the Only KPI That Matters?

MarTech 52

MarTech Machine Learning Conversion Rate Conversion 52

Martech

AUGUST 1, 2024

Dig deeper: Netflix leans into ad-supported tier as subscriber growth surges Ad impressions across all its apps grew 10% year-over-year. In other martech company earning news: Zeta Global reported $228 million in quarterly revenue, a 33% year-over-year increase. The DAP figure is the number of people accessing any one of its apps.

Retail 117

Retail Impressions MarTech Media 117

illumin

JANUARY 2, 2025

Technical advancements blur the lines between MarTech and AdTech so much that they the terms are used interchangeably. Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. What is Martech?

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Martech

JULY 10, 2024

I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. I wish it were that simple when it comes to AI.

Marketing 130

Marketing ROI MarTech Conversion 130

Martech

SEPTEMBER 10, 2024

Sales Impact lets users compare signals across the entire purchase journey during a campaign — from the impression when a customer first encounters an ad, to when the customer enters a store and makes a purchase. The post Foursquare introduces Sales Impact attribution features appeared first on MarTech. Across the customer journey.

Impressions 111

Impressions Retail ROI MarTech 111

Martech

SEPTEMBER 9, 2024

However, as media convergence gains traction, cross-channel measurement remains a top priority, especially for large advertisers with annual spends exceeding $50 million. One of the most notable trends highlighted in the report is the continued ascent of retail media. to an impressive +25.1%. to an impressive +25.1%.

Marketing 117

Marketing Retail Impressions MarTech 117

Martech

JANUARY 10, 2025

The challenge of perceived intrusiveness Although device manufacturers and media companies have long refuted the idea that devices and apps listen to consumers, consumers dont necessarily believe this. Collaborate with key adtech and media partners to maximize the effectiveness of your campaigns. Processing.

Retargeting 127

Retargeting Ad Targeting Manufacturing Communications 127

Martech

OCTOBER 11, 2024

In 2024, companies need 2,879 impressions and 266 touchpoints to close a deal. That’s a 10% increase in impressions and a 20% increase in touchpoints from 2023. A $100K+ deal requires 1,893 impressions until a website visit and thousands of more touchpoints to win the deal. And that’s what the Exit Five team did on LinkedIn.

Marketing 120

Marketing Impressions Education MarTech 120

Martech

JULY 31, 2024

This was in response to a 74% increase in impression volume. At the same time, those new impressions were relatively cheap, which pushed average CPM down 26% year-over-year in Q2, down from a 3% decline in the previous quarter, according to Tinuiti’s Q2 2024 Digital Ads Benchmark Report. The full report can be found here.

CPM 120

CPM CPC Click Through Rate Impressions 120

Martech

JANUARY 22, 2025

These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. Marketers have two significant reasons to continue, and in some cases increase, their investment in social media campaigns. Spend on TikTok for 2024 was $4.8

CPM 114

CPM Demand Side Platform Impressions Media 114

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. As I mentioned in my previous MarTech article, email budgets have always been constrained.

ROI 127

ROI MarTech Marketing Agency 127

Martech

AUGUST 5, 2024

This exploitation leads to several negative outcomes: Dilution of ad effectiveness: Ads placed on MFA sites may get impressions but often fail to engage the intended audience meaningfully. The Association of National Advertisers (ANA) highlighted significant financial implications in their Programmatic Media Supply Chain Transparency Study.

Marketing 119

Marketing Demand Side Platform Audience Impressions 119

Martech

JUNE 27, 2024

Now, here are this week’s AI-powered martech solutions, enhancements and releases. ” Stirista’s AI CPM Optimizer is embedded in its media buying platform. It is designed to let customers buy impressions on CTV inventory at a lower cost while bidding high enough to purchase the impression successfully.

MarTech 98

MarTech eCommerce CPM Banner 98

Martech

JULY 30, 2024

They often use grassroots marketing, social media engagement and word-of-mouth. Social media marketing is essential for both startups and large corporations. Experiential marketing, which involves creating memorable and interactive experiences, enhances brand engagement and leaves a lasting impression on consumers. Processing.

Marketing 113

Marketing Brand Awareness Machine Learning GDPR 113

Martech

OCTOBER 12, 2023

And now, here are this week’s AI-powered martech releases, features and enhancements. Zefr’s brand suitability verification solution for Reels provides advertisers with an intuitive Atrium dashboard, showcasing content-level examples, risk levels and impression data aligned to the GARM Safety and Suitability standards.

MarTech 120

MarTech eCommerce SEO Impressions 120

Martech

OCTOBER 16, 2024

If your metrics end at clicks and impressions, you’re missing the bigger picture — and, worse, you’re misdirecting budget based on incomplete insights. Measuring online impressions without considering offline actions is like watching only a movie’s first half. The real challenge is closing this gap. Processing.

Marketing 122

Marketing Machine Learning Retail ROI 122

Martech

NOVEMBER 13, 2024

Fran Cassidy, founder of Cassidy Media, discussed the findings of a recent study conducted by the Institute of Practitioners in Advertising (IPA). The post How marketing leaders can transform marketing from a support function to a growth driver appeared first on MarTech. and the U.S. Email: Business email address Sign me up!

Marketing 133

Marketing CPL CPA Finance 133

Martech Series

NOVEMBER 30, 2022

CCB, together with its digital media agency Havas and the strategic support of Clictag Digital, sought future-ready solutions to preserve and extend its data-driven marketing across all browsers for its “Soy empresario” video campaign. Marketing Technology News: MarTech Interview with Laura Goldberg, CMO at Constant Contact.

Viewability 98

Viewability Impressions Cookies MarTech 98

Martech

AUGUST 6, 2024

For Aflac, the positive impressions are all connected across the customer journey. Aflac branding thrives on social media and through mass-market campaigns. That means the company promotes its seamless claim process on social media by providing examples of minor claims customers can make. Processing.

eCommerce 117

eCommerce Food Marketing MarTech 117

Martech

MAY 30, 2024

Since OpenAI made ChatGPT publicly available at the end of 2022, artificial intelligence has ridden a tidal wave of earned media attention. Roughly equal proportions across six countries have used generative AI to get information (24%) and create various kinds of media, including text, audio, code, images and video (28%).

MarTech 112

MarTech Fill rate Ad Inventory Impressions 112

Martech

JUNE 19, 2025

You can identify which channels deliver high-quality, converting visitors by segmenting conversion by traffic source (organic search, paid ads, social media, referral). 2: Social media followers/likes Why it’s weak: A large follower count doesn’t necessarily translate to brand advocacy, engagement or sales. .

Conversion Rate 78

Conversion Rate Marketing CPA Conversion 78

Martech

JANUARY 14, 2025

No one consumes media in a vacuum, so why limit your marketing to a single channel? If your clicks, leads and sales dont correspond with the high rankings and impressions, its time to adjust your strategy, targeting and likely messaging. Youll better determine what media channels theyre more likely to use at each touch point.

Marketing 121

Marketing Brand Awareness ROI Retargeting 121

Martech

DECEMBER 27, 2024

Marketers will need to ensure their martech stack is properly integrated and optimized along the customer journey to provide a clear view of customer behavior, preferences and past interactions to drive more strategic engagement and conversions. Success will no longer be measured solely by vanity metrics like impressions or engagement rates.

Education 115

Education Conversion Marketing MarTech 115

Martech

SEPTEMBER 13, 2024

The best way to make an impression is to find the right balance. Now, all emails focusing on social media , testimonials and live events will fall under this category. The post 6 tips for creating a winning email marketing calendar appeared first on MarTech. Email: Business email address Sign me up! Processing.

A/B Testing 135

A/B Testing Marketing Pop-Up Conversion Rate 135

Martech

APRIL 1, 2025

Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. A well-defined brand ensures your website makes a lasting impression and communicates effectively. Your website is more than a digital brochure.

Conversion 128

Conversion SEO Communications Audience 128

Martech

JULY 18, 2024

On the first day alone, the home furnishings category saw a doubling of online transactions and a conversion rate up 75%, according to commerce media platform Criteo. billion potential impressions, according to Sprout Social. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing.

eCommerce 124

eCommerce Retail Conversion Rate Electronics 124

Martech

OCTOBER 18, 2024

Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. However, all social media sites have a certain percentage of ghost accounts. Every social media site has its distinct culture and jargon. The post LinkedIn: The marketer’s guide appeared first on MarTech.

Click Through Rate 139

Click Through Rate Brand Awareness Audience Conversion 139

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The ones who just post… anything and everything.

Media 134

Media Pharmaceuticals Audience Impressions 134

Martech

DECEMBER 28, 2023

Marketers are recognizing the significance of meaningful interactions over mere impressions or clicks,” said Angelina Eng, VP of Measurement, Addressability and Data Center at IAB. In 2024 IAB is partnering with the Media Rating Council to roll out standardized attention measurement guidelines.

Media 133

Media Advertising Click Through Rate Machine Learning 133

Martech

SEPTEMBER 19, 2024

Dig deeper: Unlocking AI’s potential in B2B marketing The aesthetic challenge of AI in design Design is another area where AI’s impressive capabilities fall short of human creativity and judgment. In fact, with news moving at the speed of our social media feeds, the opportunity might even be completely lost. Processing.

Audience 135

Audience Marketing Impressions Communications 135

Martech Series

SEPTEMBER 28, 2022

The latest Scott Brinker MarTech Lumascape shows the list of technologies surged to almost 10,000 logos, up 24% from 2020. We also witness the advent of new sectors, such as Commerce Media and Identity tech. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

MarTech 98

MarTech Manufacturing AutoMobile Impressions 98

Martech

AUGUST 11, 2021

Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users across the globe are flocking to social media platforms in record numbers and adding their voices to your brand’s narrative. Social media monitoring must-haves.

Media 134

Media Machine Learning Conversion Impressions 134

Martech Series

JUNE 23, 2025

By bringing Appcast’s programmatic technology to social media channels, Appcast Brand Ads allows employers to scale and optimize recruitment campaigns while tracking performance from impression to hire. This approach drives more applicants from social media, and across all recruitment advertising channels, than ever before.

ROI 52

ROI Marketing Impressions Brand Awareness 52

Chief Martech

APRIL 24, 2023

What an amazing time to be working in marketing and martech! Before I forget: don’t miss the opportunity to catch 21 free talks from some of the leading experts and practitioners in martech next Tuesday, May 2, #MartechDay. If you aren’t impressed — jaw-dropped-open impressed — you aren’t paying attention.

MarTech 132

MarTech Marketing Machine Learning Impressions 132

Martech

MAY 28, 2025

In May, the IAB and Media Rating Council (MRC) released a draft of the guidelines, the result of a year-long, cross-industry effort led by the IAB/MRC Attention Task Force. They are built on foundational methods like validated impressions, viewability, presence of person, fraud filtration and transparent methodology. Email: See terms.

Viewability 92

Viewability Impressions Marketing Media 92

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Obviously it’s getting more difficult to measure things, and RMNs enable the ability to understand the impact of media on outcomes.” Dig deeper: What brands and retailers need to know about RMNs Get MarTech! Guidelines.

Retail 127

Retail Media Cookies GDPR 127