Ad Rants

AUGUST 2, 2022

Organic search has the potential to attract more traffic to a website than any other known marketing source: social media, paid ads, and other channels that we use for this purpose. It will also position you above your competition in the search engine results pages (SERPs), which is what all marketers aim for.

SEO 147

SEO Pop-Up Machine Learning eCommerce 147

Digital Turbine

DECEMBER 15, 2022

Recently we released our 2022 Mobile App Habit report , which explored how mobile gamers used their phones beyond games – giving data on their behavior, motivations, and tendencies. We’ve all gotten picky about the apps we install. Over half of consumers say they download 5 or less apps within a year.

Entertainment 119

Entertainment Impressions Audience Advertising 119

Basis

FEBRUARY 21, 2024

Read on for the insights B2B marketers need to foster deeper connections in this relationship-based industry. And these consumers look a lot different than they used to. Throughout their research, they’re most heavily influenced by customer ratings and reviews, as well as promotions and marketing.

Marketing 104

Marketing Data Management Platform Healthcare Ad Inventory 104

Digital Turbine

FEBRUARY 27, 2023

What’s the buzz in mobile this week? Jumpstart your week here: What’s your relationship with your favorite app? While growth and awareness give us a quantitative measure of a brand, our recent BRAG Brand Insights strived to go deeper and give a qualitative measure as well. Looking for more exclusive brand insights?

Education 98

Education Marketing 98

Smart-Hub

NOVEMBER 1, 2023

Have you noticed how many times a day you usually go online? Since all of those media channels are different, a huge number of ad formats are designed specifically for these media – mobile video ad formats, desktop ones, and even ones for Smart TVs and digital out-of-home billboards. SmartHub's Features Have No Limits!

Mobile Ads 67

Mobile Ads Advertising Banner Ad Exchange 67

illumin

FEBRUARY 20, 2024

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. Here’s a quick guide on how to step up your mobile advertising game. Let’s face it: using our phones is second nature. In fact, spending for mobile advertising is expected to surpass $300 billion U.S.

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52

Digital Turbine

MAY 16, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. Learn all about these stories in this week’s Mobile Monday! When it comes to mobile advertising, many consider it a tool solely for user acquisition.

Audience 98

Audience Advertising Conversion Agency 98

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years.

Marketing 120

Marketing Manufacturing Pop-Up Conversion 120

Martech

JUNE 6, 2023

Here’s what we know so far about the device and what this means for marketers experimenting with AR and VR engagement. The use cases demoed at Apple’s Worldwide Developers Conference (WWDC) show augmented reality (AR) experiences where users interface with a digital layer on top of their real-world environment. Price point.

Marketing 126

Marketing Machine Learning eCommerce MarTech 126

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? Whether you’re an app developer or a web publisher, our comprehensive guide will help you navigate the competitive landscape and make informed decisions to optimize your mobile advertising strategy. Supports iOS, Android, Unity, and Cocos2d-x.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Martech

DECEMBER 6, 2023

Google defined bulk senders in an early-October announcement as “those who send more than 5,000 messages to Gmail addresses in one day,” which caught the attention of email marketers in both B2B and B2C circles. Unsurprisingly, Google is requiring marketing messages and other subscribed messages to support one-click unsubscribe functions.

MarTech 129

MarTech Education Marketing Agency 129

Digital Turbine

AUGUST 22, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. Learn all about these stories in this week’s Mobile Monday! However, a key obstacle still remains for any of those apps to become a true Super App on the level of WeChat.

Marketing 98

Marketing eCommerce Entertainment Communications 98

Martech

APRIL 25, 2024

The joke leans on an aging, coupon-clipping stereotype that should be retired. So, how can marketers reach this broad and profitable segment? This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. ’ Unless there’s a good discount attached.”

Marketing 110

Marketing Machine Learning Audience Communications 110

Martech

FEBRUARY 17, 2023

What if you could tailor marketing messages at the granular level, based on where your consumers are, in real time? Delivering relevant content to target customers is a key benefit that local or location-based marketing brings to the equation. Overall, spend on digital marketing was a staggering $77 billion.)

Marketing 101

Marketing MarTech Retail Advertising 101

AdvertiseMint

OCTOBER 24, 2023

Definition of Device ID A device ID is a unique identifier, typically a string of numbers and letters, that distinctly recognizes a mobile device such as a smartphone or tablet. In Android and iOS, device IDs have evolved as crucial tools for marketers, app owners, and developers alike. How Does Device ID Work?

Mobile Ads 52

Mobile Ads Conversion Rate Conversion Advertising 52

Martech

FEBRUARY 1, 2024

How many emails do you think your most valuable Gmail users received on average per day in Q4? Well, this is where I tell you that there is a way — in fact, there’s been a way for a few years, but it’s the rare email marketer who knows about it, let alone takes advantage of it.

Marketing 102

Marketing MarTech 102

MNTN

MARCH 10, 2023

A study from Extreme Reach found that CTV has significantly higher video completion rates compared to mobile and desktop environments. This is in part due to TV’s passive, “lean back” viewing behavior, which leads to better completion rates compared to the active scrolling inherent in the use of mobile devices.

Impressions 98

Impressions Ad Inventory Video Ads Retail 98

MNTN

AUGUST 19, 2022

If you work in the world of marketing, you know that it can be difficult to stay on top of the industry news that’s released every week. In digital marketing news, consumers have begun to adjust their behavior in the wake of a possible recession. Futureproof Your Brand with Creator Marketing – GDPR.

Marketing 98

Marketing GDPR Brand Awareness ROI 98

MNTN

MARCH 18, 2024

Below, you’ll learn everything you need to know about this location-based marketing strategy, including how to leverage it to build your brand. Below, you’ll learn everything you need to know about this location-based marketing strategy, including how to leverage it to build your brand. How Does Geofencing Work?

Audience 52

Audience Conversion Rate Advertising Ad Inventory 52

Martech

AUGUST 10, 2023

Tim Parkin is a marketing consultant and advisor. He brings a fresh perspective to marketing from his days in technology and game development. Q: How did you get into marketing? A: It’s so funny because I have no experience traditionally in marketing. And so that got me interested in marketing. Then, web 2.0

Shipping 89

Shipping Communications MarTech SEO 89

Clearcode

AUGUST 13, 2023

There were only 500 apps on the App Store when it launched with the release of the iPhone in 2008. Back then, the mobile app market was worth just $206 million. million apps are available on the App Store and consumers are predicted to spend $33.9 billion in app stores.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Digital Turbine

NOVEMBER 21, 2023

Manga is one of the fastest-growing publishing categories, especially in the Japan market. Over the years, we’ve watched the evolution of manga, from its beginnings as black and white paper publications to the colored manga books, and now its digital presence on apps. How has the manga and content industry evolved over the years?

Banner 94

Banner Click Through Rate A/B Testing Fill rate 94

Digital Turbine

DECEMBER 14, 2022

Here’s an interesting paradox: 98% of Google Play revenue comes from free apps. In fact, in-app monetization is one of the most important factors app publishers must consider, with mobile games, in particular, seeing a massive upside. What does the app developer and ad monetization landscape in APAC look like?

Fill rate 98

Fill rate Header Bidding A/B Testing Ad network 98

MNTN

MARCH 1, 2024

The digitization of marketing has forever changed the way that brands interact with consumers. The digital marketing revolution has also paved the way for new approaches to marketing as a whole. What Is Omnichannel Marketing? How Does Omnichannel Marketing Work? How Does Omnichannel Marketing Work?

Marketing 52

Marketing Machine Learning Conversion Audience 52

Martech

OCTOBER 3, 2023

Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. Meeting customers where they are and supporting ‘feet on the street’ Lori Dillion serves as head of enterprise marketing at Citizens Bank, with 30 years of experience at the company. Dig deeper: Does your organization need a DAM?

Education 111

Education Marketing Conversion MarTech 111

AdvertiseMint

OCTOBER 24, 2023

Definition of Mobile Advertiser An advertiser is an entity, whether an individual, company, or organization, that promotes a product, service, idea, or brand. In the rapidly advancing digital age, a subset of advertisers has emerged: the mobile app advertiser. How In-App Advertising Works for Advertisers?

Advertising 52

Advertising Conversion Rate Video Ads Demand Side Platform 52

Digital Turbine

AUGUST 8, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. Learn all about these stories in this week’s Mobile Monday! MOBILE APPLE-TISING. How can you be known as the privacy champion and also grow your advertising presence?

eCommerce 98

eCommerce Demand Side Platform Impressions Advertising 98

MNTN

APRIL 18, 2024

The world is more interconnected than ever, so to maximize their chances of success, most business owners use an omnichannel marketing strategy to reach potential buyers. Online Store (Direct to Consumer) By simply running your Shopify store, you’re already using this particular sales channel.

eCommerce 52

eCommerce Retail Pop-Up Shipping 52

Monetize More

AUGUST 2, 2022

If you’re an app developer or a publisher, you need different ways to monetize your app. One of the best and most widely used strategies is selling your ad spaces for mobile advertising campaigns. Mobile ad networks make connecting with the right advertisers to use your spaces easier.

Ad network 52

Ad network Mobile Ads Non-Profit Banner 52

TechCrunch Ads

JUNE 10, 2022

.’s competition watchdog has published its final report on a comprehensive, year-long mobile ecosystem market study — cementing its view that there are substantial concerns about the market power of Apple and Google which require regulatory intervention. regulator is taking action. regulator is taking action.

Non-Profit 93

Non-Profit Marketing Advertising 93

InMobi

APRIL 11, 2023

Insights that help brands craft Ramadan marketing campaigns Ramadan is a time of great excitement among the Southeast Asian Muslim population, and engaging this spirited crowd this season requires a tactful, insight-based approach. ” On the most popular mobile activities during Ramadan: 1.

Food 98

Food Electronics Audience Marketing 98

Martech

SEPTEMBER 26, 2022

Most fintech success stories rely on mobile technology, but 61% of consumers won’t return to a mobile site they had trouble accessing. Let’s take a closer look at the global fintech market structure and the role fintech marketing plays today. Trading apps are abundant today. What is fintech marketing?

Marketing 103

Marketing Affiliates Finance Education 103

MNTN

MAY 27, 2022

Within the world of marketing, industry news sometimes seems like it moves at the speed of light. To make it easier to stay on top of all the headlines, we created this weekly marketing news roundup. First up in digital marketing news, Memorial Day weekend is upon us. But what does data activation mean?

Marketing 98

Marketing Media Advertising Audience 98

TechCrunch Ads

JUNE 14, 2022

Last year , France’s antitrust regulator declined to preemptively block Apple from implementing ATT — but said it would be watching how Apple operates in the feature. And it’s still considering whether or not Apple’s business is within scope of the updated regime after opening a market power procedure last summer.

Pop-Up 95

Pop-Up Finance Marketing Advertising 95

Martech Series

JANUARY 5, 2023

Gadgets like smartphones are here to stay, according to emarketer an average consumer spends 4 and a half hours on a mobile phone, this gives marketers another leeway to reach their consumers. Through geofencing or targeting, location data is frequently used. Through geofencing or targeting, location data is frequently used.

Geo targeting 100

Geo targeting Marketing Brand Awareness Retail 100

PubMatic

SEPTEMBER 26, 2023

If you’re a publisher or advertiser, and especially if you’re operating in the mobile space, you’re probably getting a little tired of being told about new forthcoming privacy changes that are sure to upend your monetization and marketing plans. It’s time for us to start looking longer-term and to plan for data signal sustainability.

Audience 85

Audience Direct Data Cookies Advertising 85

Digital Turbine

NOVEMBER 7, 2023

With User Acquisition costs frequently being the largest line item of most mobile app companies’ expenses, it can not be understated how important it is for budgets to be managed effectively. Diversify Spend on the Major and Alternative App Stores When it comes to divvying up a UA budget, there are many different ways to do it.

Non-Profit 52

Non-Profit Retargeting Affiliates Advertising 52