Martech Series

FEBRUARY 13, 2023

NetSfere’s cloud-based secure messaging solutions protect corporate data and intellectual property, while maintaining high privacy levels in organizations. NetSfere delivers centralized administrative control over end-user policies and privileges.

Healthcare 80

Healthcare Finance GDPR Communications 80

Ad Monsters

FEBRUARY 13, 2024

Privacy laws came about to protect privacy, but is attribution and frequency capping even a privacy issue? You probably heard that the IAB Tech Lab issued a report expressing significant concerns about Google’s Privacy Sandbox. ” It was creepy.

Cookies 52

Cookies Advertising First-Party Cookies GDPR 52

Martech

JANUARY 27, 2023

But just as CX-focused consumers have noticed these trends, so too have the privacy-focused ones and their government representatives. Common privacy law provisions. GDPR drastically elevated the maximum fines for which companies would be liable under prior European privacy laws. GDPR analogs. Other duties. Other laws.

GDPR 139

GDPR Marketing Pharmaceuticals Healthcare 139

Martech

OCTOBER 15, 2021

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is Think about social media, online shopping, content, streaming, banking or even healthcare,” said Debar.

Marketing 106

Marketing GDPR Healthcare Food 106

Ad Ops Hero

OCTOBER 15, 2023

Just over a quarter of IT organizations (26%) are already using generative AI to create content such as phishing simulations or for writing policies, with another 42% planning to do so within a year. The most challenging requirements they face here are the quality and quantity, privacy and ethical considerations, and data variability.

Healthcare 52

Healthcare Manufacturing Education Retail 52

Martech

MARCH 14, 2024

Fair practices, customer-centric policies and sometimes even commitment to ethical causes can all demonstrate good intentions. For example, a B2B SaaS company leveraging AI for personalized marketing should outline how customer data is encrypted, stored and processed and how they ensure compliance with data privacy laws.

Communications 128

Communications GDPR Healthcare MarTech 128

Martech

OCTOBER 10, 2023

Governance in the context of customer journey operations refers to the set of policies, procedures, and controls that an organization establishes to ensure effective and efficient management of its marketing efforts towards customer journey orchestration. GDPR and CCPA for consumer data privacy), and industry standards and regulations (e.g.

Communications 125

Communications GDPR Healthcare MarTech 125

Martech

SEPTEMBER 28, 2021

Central to that are identity resolution platforms, which is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. Compliance with privacy regulations. Privacy compliance and data ownership.

Cookies 121

Cookies GDPR Mobile Ads Ad Tech 121

Martech Series

AUGUST 3, 2022

Flow is the only data security platform that supports use cases including discovering and classifying data flows to external services, policy enforcement, automatic data-related threat modeling, and reducing data access permissions to the minimum.

Healthcare 86

Healthcare MarTech Marketing 86

TechCrunch Ads

MAY 10, 2022

’s policy plans in these two key areas … . director of policy and advocacy, in a statement. In another major post-Brexit policy move, the government has been loudly flirting with ripping up protections for citizens’ data — or, at least, killing off cookie banners. Ex ante competition reform. Data reform bill.

GDPR 51

GDPR Marketing Healthcare Banner 51

Martech Series

JANUARY 9, 2023

Healthcare (54% in 2022 compared to 39% in 2021). In certain industries, cloud-delivered malware also became more predominant globally, especially: Telecom (81% in 2022 compared to 59% in 2021). Manufacturing (36% in 2022 compared to 17% in 2021). Retail (57% in 2022 compared to 47% in 2021).

Healthcare 79

Healthcare Manufacturing Communications MarTech 79

Martech Series

NOVEMBER 7, 2022

Examples of joint solutions include: Media Data Cloud – Slalom created solutions on the Media Data Cloud for the cookieless ecosystem, which enable marketers to generate insights from their first-party data and stay compliant with privacy regulations, while ensuring that data is never stale or out of date.

Healthcare 84

Healthcare Retail MarTech Marketing 84

Martech Series

OCTOBER 18, 2022

Healthcare organizations must understand quickly and easily who is accessing protected health information (PHI) to accurately detect, investigate, and prevent major issues before they happen. Marketing Technology News: MarTech Interview with Greg Goldfarb, VP Commerce Products at GoDaddy.

Healthcare 79

Healthcare MarTech Marketing 79

Single Grain

NOVEMBER 24, 2020

Marketing compliance is the action(s) taken to make sure that your content, customer data and business practices comply with the laws and policies that protect consumers. It prevents organizations from using deceptive tactics and safeguards the privacy rights of consumers. Think about Nike. Educate and train your staff.

Marketing 64

Marketing GDPR Shipping Fashion 64

OpenX

FEBRUARY 17, 2022

Now, with Google deprecating the third-party cookie in Chrome and with the expansion of regulatory policies aimed at protecting consumer privacy, first-party data has never been more critical as brands seek a future-proof data set to enable efficient targeting and measurement.

Advertising 40

Advertising Retail Healthcare Cookies 40

Single Grain

APRIL 10, 2020

CircleLoop, a cloud-based phone system for business, pledges free remote phone service to all UK schools, charities and healthcare providers for the next 3-months to any existing or new customers who need to facilitate remote, mobile or flexible working at short notice. CircleLoop (service). Cisco Webex (software). Mailchimp (service).

Marketing 128

Marketing Education Non-Profit SEO 128

All About Advertising Law

SEPTEMBER 15, 2021

In July, the Commission (by a 3-2 vote) authorized seven blanket resolutions , covering, among other things, COVID-19, healthcare markets, small business operators, and technology platforms. Monopolization Offenses. Under the resolutions, staff can use “any and all compulsory processes available. More change is coming to the FTC.

Healthcare 59

Healthcare Agency Marketing 59