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Conversational marketing: A guide to a key B2B GTM strategy

Martech

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

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Why agencies need to work closely with client RevOps teams

Martech

Imagine this: Your agency has created a clear and effective digital marketing plan. You have worked closely with the client, prepared all the necessary content, assets and targeting, and are confident about the potential success. For digital marketing agencies, driving campaigns is only half the battle.

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Facebook Messenger Bots for Marketing

AdvertiseMint

Would you like to learn about Facebook messenger bots for marketing? Using Facebook messenger bots for marketing can help boost engagement, enhance customer experience, and drive conversations. This blog will explore Facebook Messenger chatbots and how they can elevate your marketing strategy. Chat-focused.

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Startups and Their Marketing Strategies: Lessons from Leading Brands

Martech Series

Many people start a business, but not all of them become successful. One such element is their marketing strategy. While it is true that start-ups and small businesses do not have the required resources of a multi-national company, it doesn’t mean they cannot win over the competition or gain faster market traction.

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Our Favorite Blog Posts from 2023

Basis

Read on to get a taste of our advertising and marketing industry coverage from 2023—and check out the Basis blog for all the rest (including our most-read posts of the year ). 1) Digital Advertising Strategies to Win Your Customers' Hearts Who doesn’t love love ? However, with 86.6%

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What is Google Analytics 4 (GA4)?

AdvertiseMint

It is designed to help marketers gain deeper insights into user behavior and enhance their decision-making process. Benefits and Main Features of GA4 In online marketing, understanding your audience is not just a strategy; it’s a necessity. Would you like to know the Google Analytics 4 (GA4)? What is GA4?

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A Skeptic’s Guide to Making Email Marketing Work for Your Brand

Spoton Digital Media

With so many marketing channels to choose from, it can be easy for email marketing to get lost in the mix. Flashy new marketing tactics, social media, paid ads, and video strategy can push email to the bottom of your priority list -- which is a likely mistake. Don’t overlook the power of email marketing.