Adweek

JULY 22, 2022

Instagram added a "Dual" feature to the Instagram Reels camera that allows users to record videos with their device's front- and back-facing cameras simultaneously. For instance, users can record an event with their back-facing camera and record their reaction to the event with their front-facing camera at the same time.

264

264

Adweek

MARCH 9, 2023

Spotify unveiled a host of new features, advertising products and tools for creators at its annual Stream On event Wednesday. The moves reflect the increasing priority the company has placed on discovery and short-form video.

Advertising 265

Advertising 265

Adweek

MAY 17, 2023

At YouTube's upfront week event today from Lincoln Center, the video platform wanted to emphasize that it not only has a right to play among the TV networks but that it's the best option for reach. It's a place where [advertisers] can build their brands because it's the place people come to watch," Sean Downey,

Advertising 241

Advertising 241

Adweek

MAY 11, 2023

But while all of the other upfront week presenters had live events, Fox's presentation largely consisted of pre-recorded video. Last year's upfront week marked the first time in two years that the advertising community had gathered in person.

Advertising 242

Advertising 242

Adweek

NOVEMBER 18, 2022

Amazon Live taps into the power of influencers, ecommerce and live video to deliver personalized and engaging livestream shopping experiences for the masses.

eCommerce 254

eCommerce Audience Marketing Retail 254

Martech Series

DECEMBER 29, 2022

The business world, specifically, took a hit as the way that employees communicate, travel, and attend events has not been the same since 2020. What once was a company retreat became a weekly video call amongst colleagues. Email and video conferencing saw the most use, hosting 26% and 20% of users respectively.

Communications 111

Communications Audience MarTech Marketing 111

AdExchanger

MARCH 28, 2024

The vast majority of advertisers who buy ads in video games (91%) no longer consider gaming to be an experimental media channel. That’s the good news, according to joint research by the IAB and Advertiser Perceptions, released during this week’s third annual PlayFronts event.

Ad Tech 97

Ad Tech Advertising Media 97

Martech

OCTOBER 31, 2023

Events, not sessions UA measured visits, not interactions. GA4 collects and stores interactions with your website or your app as events, those events provide insights on what’s happening,” said Sharon Mostyn, speaking at The Martech Conference. It can automatically track events like video engagement,” said Mostyn.

Machine Learning 117

Machine Learning Conversion MarTech Audience 117

Martech

APRIL 4, 2024

Building on video. LinkedIn CTV, including LinkedIn Premiere in partnership with NBCUniversal, builds on our suite of video solutions that help our customers reach their key audiences across our community of 1 billion members,” a LinkedIn representative told MarTech. Live Event Ads. and Canada found on LinkedIn. Get MarTech!

Brand Lift 81

Brand Lift Conversion Rate Retargeting Video Ads 81

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

Conversion 115

Conversion SEO Brand Awareness eCommerce 115

Martech

MARCH 7, 2024

SpotOn’s SpotOn Marketing Assist is designed to streamline the restaurant marketing process, It defines marketing events each month and then creates and schedules campaigns for these events. Vimeo’s Vimeo Central is an AI-powered video hub, designed to enhance communication within businesses.

MarTech 108

MarTech Conversion Communications Media 108

Ad Rants

OCTOBER 11, 2023

Moreover, using the right type of images and videos in your GMB profile can be extremely transformative. Prerequisite for Adding Photos and Videos to Your GMB Profile First things first, you must complete all the steps to verify your Google My Business account. So, are you ready to supercharge your local marketing with visual craft?

SEO 220

SEO Brand Awareness Audience Marketing 220

Martech

MARCH 21, 2023

Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. LinkedIn Audio Events, another new feature, allows users to host live conversations without video. The host announces the event and LinkedIn users can RSVP ahead of time, all in-platform. Scheduled posts.

Marketing 115

Marketing Conversion MarTech Media 115

Digiday

APRIL 9, 2024

This week, Google is hosting its annual event called Cloud Next, a three-day conference in Las Vegas during which the tech giant showcases all sorts of new cloud-related capabilities. Other companies with executives featured in brief video appearances included Uber, Walmart and Goldman Sachs.

Media 88

Media Marketing 88

Ad Rants

DECEMBER 1, 2022

It's also the most popular video-sharing platform that everyone can agree on. Whenever you've come to think about video content, YouTube will stand out first among other channels. If you produce popular content like a tutorial video, YouTube is a great place to share it with the world. Understand the trends on YouTube.

Media 239

Media Audience Conversion Rate SEO 239

Digiday

MARCH 31, 2024

They had all kinds of videos of people looking like me, but weren’t me,” Clinton told the audience. “So So I am worried because having defamatory videos about you is no fun, I can tell you that. With the 2024 U.S. election just seven months away, U.S. However, few have a more personal connection to the topic than Hillary Clinton.

Media 88

Media Audience Marketing 88

Martech

SEPTEMBER 8, 2023

My first in-person event was overwhelming. The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed. After the event, what happened to all that content? The event team closest to the content has hit their KPIs and moved on to the next event.

ROI 128

ROI Brand Awareness Marketing MarTech 128

Martech

AUGUST 31, 2021

Event management platform Bizzabo announced a new partnership with video-for-business company Brightcove to bolster their virtual hybrid events capabilities. Importantly, marketers can also measure the success of the event experience with Bizzabo’s intelligence-gathering engagement. Why we care.

MarTech 115

MarTech Marketing 115

AdvertiseMint

DECEMBER 14, 2023

Did you know that you can promote your event on Facebook? Facebook event marketing is essential for a successful turnout. If you want to plan a fundraiser, concert, workshop, or get-together, Facebook event marketing can help you spread the word and get people buzzing. What is Facebook Event Marketing?

Audience 52

Audience SEO Marketing Agency 52

Martech

SEPTEMBER 7, 2023

Google will soon require political ads to disclose when AI-generated images, videos and audio have been used. Political ads must feature labels to act as red flags when AI content has been used, such as: “This image does not depict real events.” This video content was synthetically generated.” ” Why we care.

MarTech 121

MarTech Agency Marketing Advertising 121

Digiday

JANUARY 8, 2024

Under Cook’s leadership, the events business hired a new head of event sales to put more intentional focus on that revenue stream, a client council was created to produce a more effective feedback loop from advertisers and more original video content turned into an opportunity to sell new audiences.

Advertising 81

Advertising Audience Media Marketing 81

Martech Series

DECEMBER 8, 2022

Banzai Accelerates Marketers’ Opportunities to Drive and Track ROI With Engaging Live and On-Demand Video Experiences. a leading end-to-end video engagement platform for marketing, and 7GC & Co. The market opportunity for virtual events alone is estimated to grow to $110 billion until 2030 (21% CAGR) 2. Holdings Inc.

ROI 86

ROI Non-Profit Public Relations Audience 86

Martech Series

NOVEMBER 2, 2022

74% of marketers now view virtual events as the top priority for overall events strategy. Kaltura , the Video Experience Cloud, released a new report “The State of Events 2023”, a global survey on the state of events. Marketers are aware that virtual events lack the personal touch of in-person events.

Marketing 81

Marketing MarTech Education ROI 81

Martech Series

AUGUST 1, 2022

The fresh-focused specialty food retailer recently surpassed 365 days of total watch time for its Firework-enabled livestream and short-form shoppable video content. Double-digit increase in click-through rate and ad recall on Facebook posts featuring Firework video vs. those without.

Click Through Rate 91

Click Through Rate Marketing Food Conversion Rate 91

Martech

JANUARY 24, 2024

Spending as much time as we do in video conferences, video meet-ups and webinars, we’ve become accustomed to those chat windows where people and their messages and questions come and go in an instant as they automatically scroll to the latest content. It turns out that there’s a different way. Likewise with polls.

Pop-Up 110

Pop-Up Audience Conversion MarTech 110

Digiday

APRIL 7, 2024

A highlight of Digiday’s summit events is the challenge board, to which attendees post the top obstacles their businesses face at the moment. During this spring’s Digiday Publishing Summit in Vail, Colorado, publishers filled the challenge board with a whole host of issues that ranged from traffic troubles to AI anxiety.

Finance 79

Finance Cookies Media Marketing 79

Martech

MARCH 2, 2022

Since the onset of the pandemic, remote attendees have been engaging with the event through live and on-demand video content. The event was canceled in 2020, and went virtual in 2021. Since then, SXSW-related content has continued to become more robust, with a built-in audience from the live events. Why we care.

Video Ads 101

Video Ads MarTech Audience Advertising 101

VideoWeek

AUGUST 31, 2022

Working alongside the broadcaster’s advertising agency TF1 Factory, marketers can create hybrid events that combine physical and digital elements into an immersive brand experience. In the US, Walmart has been busy shopping for video partnerships, including recent tie-ups with Roku and Paramount. Scenes from a Mall.

Real Estate 111

Real Estate Pop-Up Retail Retargeting 111

Digiday

JANUARY 8, 2024

Under Cook’s leadership, the events business hired a new head of event sales to put more intentional focus on that revenue stream, a client council was created to produce a more effective feedback loop from advertisers and more original video content turned into an opportunity to sell new audiences.

Advertising 70

Advertising Audience Media Marketing 70

Martech Series

NOVEMBER 4, 2022

Epiphan Video, a global leader in video capture, streaming, and recording solutions, announced it has become a member of the Grass Valley Alliance. “Producers benefit from easily connecting remote contributors to their event, while participants experience the convenience of Microsoft Teams. . Everyone wins.”

MarTech 92

MarTech Media Marketing 92

Martech

SEPTEMBER 7, 2022

Events, events, events. Events have been a mainstay in B2B teams’ marketing mix. Post-COVID events need to be hybrid and include both in-person and online options to meet the demands of attendees with varying levels of comfort with travel. enterprise event solution that integrates with Microsoft Teams.

Marketing 113

Marketing Communications Education MarTech 113

Martech Series

SEPTEMBER 15, 2022

Sendbird Live allows any business to host live streaming events within their mobile app rather than having to rely on third-party technology platforms such as YouTube Live, Instagram Live, Zoom, or Twitch. Livestreaming is not just about the video broadcast itself.

Conversion 84

Conversion Education Entertainment MarTech 84

Martech

JUNE 23, 2023

You or your admin can learn more in this video or sign up for this educational event. Learn how it works in this video. Watch a video about the release. Note that event-based or time-based goals are not yet possible. Learn more about Marketing Events here.

Education 104

Education Media MarTech Communications 104

Martech

FEBRUARY 3, 2022

“ We can see in the platform, when our customers are scheduling events, whether they’re doing virtual, in-person or hybrid, and consistently we’re seeing hybrid as their answer.” Other headlines from the survey include: 50% of companies anticipate hosting more in-person events in 2022.

Communications 98

Communications Conversion Marketing ROI 98

Digiday

APRIL 18, 2024

Other examples include planning trips, organizing events, brainstorming ideas for a new apartment and writing work emails. On Facebook, it’ll show up within a user’s feed and provide info about videos, photos and posts. For starters, an English version of Meta AI is rolling out in the U.S.

Conversion 82

Conversion Media Marketing 82

AdvertiseMint

OCTOBER 21, 2023

Would you like to learn about live-streaming TikTok events? TikTok Live event is one of the platform’s best features. This blog will provide insight into everything you need about TikTok live-stream events. What is a TikTok Live Event? Step 3: Access LIVE Events. Step 3: Name your event. See solutions.

Banner 52

Banner Pop-Up Entertainment Audience 52

Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Previously, the platform supported video ads on video channels (CTV, video ads on websites) and now it also supports audio ads going to audio destinations like podcasts, streaming audio, etc.,

Video Ads 115

Video Ads MarTech Audience Impressions 115