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How to maximize event ROI using smart budgeting

Martech

Focus on high-impact areas: Discounted food and beverage rates, complimentary airport transfers, entertainment choices and internet bandwidth deals. The post How to maximize event ROI using smart budgeting appeared first on MarTech. However, leading user conferences often invest a third of the budget or more in production. .

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Paris 2024 Olympic Games Opening Ceremony Wins Cannes Lions Grand Prix

Adweek

Brand Marketing What CMOs Really Want From Cannes This Year By Cydney Lee Live from Cannes 2025: Apples Very Human Pitch and A Secret Champagne Fridge By Adweek Staff Softball Stars Deliver Bigger Social ROI Than Baseball Players in College World Series By Jason Notte Lionel Messi and Patrick Mahomes Team Up for Adidas FIFA Club World Cup Ad By Jason (..)

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Measuring marketing’s impact: From metrics to growth

Martech

Marketing ROI. While ROI provides a common language, the perception of value can differ greatly across functions. Marketing adds value by telling meaningful stories that give credibility and inspire action,” said Frank Mesa, General Manager of Sports & Entertainment at Microsoft. The challenge doesn’t stop there.

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Going Mall-In On Social Commerce; The ROI on DEI

AdExchanger

Against Mall Odds TikTok is many things: a payday for influencers, a news service, an entertainment provider, a music. Continue reading » The post Going Mall-In On Social Commerce; The ROI on DEI appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

ROI 104
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Jack in the Box links with T-Pain for Fortnite map, Twitch livestream

Marketing Dive

Published June 12, 2025 By Aaron Baar post share post print email license Jack in the Box teamed with entertainer T-Pain for a limited-edition Munchie Meal that is being promoted across Fortnite and Twitch. ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m.

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TikTok Advertising Trends for 2025

AdvertiseMint

Enhanced analytics will offer improved ROI tracking and optimization opportunities. This trend aligns with the preferences of TikTok users, who favor content that is both entertaining and engaging. Enhanced Analytics for Better ROI Tracking As TikTok advertising evolves, so too will the tools available for measuring success.

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How Valuable is Your Audience? Find Your ARPU (Average Revenue Per User)

Playwire

Key Points for Publishers ARPU (Average Revenue Per User) measures the average revenue generated by each unique user, revealing audience value beyond simple pageview metrics Typical monthly ARPU varies dramatically by verticalfrom $0.05-$0.20