Basis

FEBRUARY 21, 2024

Perhaps the most noticeable changes stem from their evolving demographics, which has contributed to the shift towards digital across all aspects of the B2B buying journey. Read on for the insights B2B marketers need to foster deeper connections in this relationship-based industry.

Marketing 105

Marketing Data Management Platform Healthcare Ad Inventory 105

The Ad Tech Blog

APRIL 24, 2024

AI algorithms analyze user data and behavior to deliver personalized content, while AR provides a layer of digital enhancement that interacts with the real world, making ads more engaging and interactive. This leads to higher conversion rates and improved ROI for marketers. AdCreative.ai

Conversion Rate 130

Conversion Rate Conversion Advertising Education 130

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. Dig deeper: Podcasts now a top channel for B2B marketing Ethics in Marketing What does it mean to be ethical in marketing?

Marketing 118

Marketing SEO Conversion MarTech 118

Martech

APRIL 25, 2024

So, how can marketers reach this broad and profitable segment? This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. The digital ecosystem is replete with scams targeting vulnerable users, which is eroding trust among the upper age tiers. Outspend on Temu.

Marketing 70

Marketing Machine Learning Audience Communications 70

VideoWeek

DECEMBER 6, 2023

Marketers are looking to increase their video investments in 2024, according to a new report from WARC, with short-form video platforms positioned as chief beneficiaries of marketing spend. The annual survey of more than 1,400 marketing professionals found that budgets will continue their migration to digital channels next year.

Marketing 106

Marketing Brand Lift Advertising Media 106

Martech

SEPTEMBER 26, 2022

But Gartner has some actionable advice for marketers: “Take an always-on approach to holiday shopping strategy.” How marketers should respond. With so many consumers planning to begin their holiday shopping in early fall, marketers should increasingly move toward promoting holiday shopping year round.

Marketing 117

Marketing Shipping MarTech 117

Ad Monsters

SEPTEMBER 16, 2022

Best Career Advice: Bet on yourself. Director of Content Marketing at LiveIntent. Victoria is LiveIntent’s Director of Content Marketing. She also previously held marketing roles at ViralGains and Integral Ad Science. Best Career Advice: Set a goal — it’s ok if it’s “too” ambitious.

Ad Tech 98

Ad Tech Ad Ops Media Communications 98

Martech

FEBRUARY 1, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, it’s time to acknowledge complexity! In last Thursday’s newsletter, the quote of the day came from marketing strategist Kathleen Schaub. Worth a read.

MarTech 97

MarTech Marketing 97

Martech

APRIL 20, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. Good morning, Marketers, it’s not what you know, it’s who you know. That’s an old truism, but it gains new meaning when it comes to privacy and data-driven marketing. Chris Wood, Editor.

Communications 101

Communications MarTech Marketing 101

Martech

OCTOBER 3, 2023

Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. Meeting customers where they are and supporting ‘feet on the street’ Lori Dillion serves as head of enterprise marketing at Citizens Bank, with 30 years of experience at the company.

Education 119

Education Marketing Conversion MarTech 119

Martech

OCTOBER 3, 2023

Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. Meeting customers where they are and supporting ‘feet on the street’ Lori Dillion serves as head of enterprise marketing at Citizens Bank, with 30 years of experience at the company.

Education 115

Education Marketing Conversion MarTech 115

Martech

MARCH 17, 2022

Good morning, Marketers, may all your KPIs be green and your clovers four-leafed today. The carpenters’ rule of “measure twice, cut once” is some of the best advice there is. Especially if, as in marketing, your measuring stick frequently changes. The great thing about digital marketing is that you can measure everything.

ROI 101

ROI Cookies MarTech Conversion 101

Ad Monsters

MARCH 8, 2023

According to Jessica Cortapasso, SVP of People, Digital Remedy, women are “seeking meaningful and sustainable progress toward gender equality and are not afraid to seek new avenues.” Best Piece of Advice Lorin E. I did not ever get any advice. I wish we all had a good friend to send us this book as career advice.”

Ad Tech 106

Ad Tech Ad Space MarTech Marketing 106

Basis

JANUARY 24, 2024

Cannabis advertisers have long had to navigate a maze of industry-specific federal, state, local, and platform-specific digital advertising regulations. What’s your biggest advice for cannabis advertisers as we move towards a cookieless future? For cannabis brands, my biggest piece of advice is to select the right partners.

Advertising 63

Advertising Marketing Cookies Education 63

Basis

JANUARY 24, 2024

We know—that’s not much consolation, given the critical role third-party cookies have historically played in digital advertising functions. Moreover, marketing teams will need to maintain the personalization that consumers crave. What’s your top piece of advice for restaurant and dining advertisers going into the cookieless future?

Advertising 60

Advertising Marketing Cookies Retargeting 60

Ad Monsters

FEBRUARY 13, 2023

While this reflects a larger societal problem of systemic racism, these Black professionals are making waves and leaving their mark on the advertising and digital media industry. Her expertise focuses on growth markets and delivers meaningful ROI for investors and multinational organizations.

Ad Tech 106

Ad Tech Media Ad Ops Ad Server 106

Martech

MAY 19, 2022

The supply chain crisis continues, partly caused by COVID-19, partly exacerbated by war in Europe, and beyond the capacity of marketers to solve. ” The advice is good for marketing organizations too. Richardson and Sharer are offering advice to their clients which they agree is good advice for marketing organizations too.

Manufacturing 119

Manufacturing Food MarTech Communications 119

Martech Series

JUNE 9, 2022

the modern conversational platform for financial institutions, announced its integration with Q2’s digital banking platform. is a leading provider of digital transformation solutions for banking and lending. Marketing Technology News: Screena Releases the 1ST Movie Set in the Sandbox, Announces Its Plan to Build a Metaverse….

Conversion 83

Conversion MarTech Marketing 83

Ad Monsters

APRIL 5, 2024

To follow up on the coverage of this study, I chatted with Compliant CEO Jamie Barnard to delve into the intricacies of compliance within the digital media industry. Approximately $90 billion is allocated annually towards the open web and digital media. What advice would you give to US publishers about privacy compliance?

GDPR 106

GDPR Impressions Machine Learning Viewability 106

Martech

MARCH 29, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. Good morning, Marketer, may all your customers be loyal. A key piece of advice I got from P&G’s legendary former CMO Jim Stengel. You can never know your customer too well.”

MarTech 98

MarTech Marketing 98

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. Why brands should care about influencers and content creators The creator economy is not just thriving; it’s setting the pace for what’s next in marketing innovation.

Audience 123

Audience Entertainment MarTech Marketing 123

Martech

SEPTEMBER 6, 2023

In an era of data and digital transformation, the best advice for marketers sometimes is that less can be more impactful amid data abundance. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.

MarTech 113

MarTech Education Marketing 113

Ad Monsters

JANUARY 8, 2024

It began with Bloomberg News saying it had enough of the open markets and to improve its user experience it would eliminate the channel entirely. Then Digiday published a series of articles, saying open programmatic markets are in a tough spot as the “lowest quality” publishers flooded the auctions.

Cookies 106

Cookies Clickbait Ad Exchange Audience 106

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. To address these challenges, three key elements should be at the forefront of any successful digital strategy this year: Using data to inform your strategy. Reaching buyers today is difficult.

Marketing 142

Marketing Audience Machine Learning Public Relations 142

Martech

MARCH 14, 2022

Regardless of the source, there’s one thing the research has in common; the analysis reveals the success rate of digital transformations is horrible. Embarking on a journey to marketing technology transformation is also not without disappointments. But the sky is not falling just yet, my friends.

Marketing 127

Marketing ROI MarTech Education 127

Martech

MARCH 28, 2022

Get the daily newsletter digital marketers rely on. They will also get advice and products from each quarter’s corporate sponsor. According to Pinterest, having four cycles allows for more personalized training, and extending those cycles to five weeks from four gives creators access to more dedicated time and resources.

Fashion 98

Fashion Food MarTech Audience 98

Basis

DECEMBER 1, 2023

The cannabis market is forecast to reach a whopping $50.7 To both navigate these challenges and capitalize on the market’s potential, cannabis marketing teams will need to prioritize brand awareness, crafting targeted strategies that make the most of the spaces where cannabis can be advertised and where their target audiences spend time.

Marketing 59

Marketing Brand Awareness Education Audience 59

Martech Series

FEBRUARY 1, 2023

Chief Revenue Officer Jason Howard becomes the new CEO of the integrated identity technology company, while Darryl Green is now executive chairman Caf , a global leader in the digital identity market, announced that Jason Howard will serve as the new Chief Executive Officer of the company. The future is very bright for Caf.”

eCommerce 85

eCommerce MarTech Marketing 85

Martech

JANUARY 23, 2023

Search marketing is a very big deal. Search is a huge component of digital marketing and ecommerce. This article will walk you through the basics of search engine marketing (SEM), the umbrella under which search engine optimization (SEO) and paid search (a.k.a., Table of contents What is search marketing?

Marketing 130

Marketing SEO Real Estate eCommerce 130

Martech Series

JUNE 9, 2022

It’s no secret that new platforms have been emerging to help people make connections in the digital age. Marketing Technology News: Emarsys: Americans More Excited Than Brits for the Queen’s Jubilee! It’s a tool that connects professionals and experts with people who are seeking advice in their area of expertise.

Audience 52

Audience MarTech Marketing 52

Fuel Lines

AUGUST 17, 2017

The survey questions were sent to over 6000 marketing agencies. It includes additional insights, statistics and advice for small to midsize advertising, digital, media and PR agencies. Additional articles of interest: A Fresh Look at How to Market Your Ad Agency for New Business.

Agency 254

Agency Marketing Media Advertising 254

Basis

JANUARY 24, 2024

The next few years are set to be, shall we say, an educational time for marketers at colleges and universities. To better understand what higher ed advertisers need to know about the privacy-first future, we spoke with education marketing expert Sydney Warden, Director of Integrated Client Solutions at Basis Technologies.

Education 52

Education Advertising Marketing Cookies 52

Basis

MAY 18, 2023

Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. This overview can help marketers make sense of the "swirling mass of uncertainty.” Test Your Digital Advertising Knowledge! Show off your marketing chops with our question of the week.

Media 52

Media Advertising Marketing 52

Martech

FEBRUARY 20, 2024

3 ways to manage and prevent email mistakes Mistakes happen, not because digital marketers are careless or incompetent but because we’re all moving fast. The problem with slowing down in email marketing is that it doesn’t come naturally. Dig deeper: 8 major email marketing mistakes and how to avoid them 2.

Marketing 126

Marketing Retail MarTech Audience 126

Martech Series

AUGUST 8, 2022

Book Recognizes that Accounts Don’t Buy; People Do and Provides Fresh, Buyer-Driven Approach to B2B Marketing. The book provides a practical, hands-on approach to adopting a buyer-driven, omnichannel Precision Demand Marketing strategy that enables marketers to find and attract ideal buyers, wherever they are, right when they’re ready to buy.

Marketing 94

Marketing ROI MarTech Media 94

Martech

MARCH 15, 2024

David Iscove is creative technology practice lead at Cella by Randstad Digital. ” David is one of a number of speakers that will be not only emphasizing customer-centricity but offering actionable advice about how to become a customer-centric organization. A: Absolutely. Q: You talk about “situational relevance.”

MarTech 61

MarTech Marketing 61

Ad Monsters

MARCH 28, 2023

Two years ago, Boodram was honored in the mentorship category at AdMonsters’ Top Women in Ad Tech and Digital Media Awards. But more as a role equally focused and driven around understanding how successful marketing and sales work together to affect revenue outcomes. What advice would you give them?

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Ad Tech Conversion Marketing Media 98