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What’s The Latest with Big Tech?

Basis

Google’s AI Mode is Set to Transform Search In the latest chapter of AI’s transformation of search engine marketing , Google recently rolled out AI Mode to all US users. Google’s Search Antitrust Trial The adtech case isn’t Google’s only legal battle. The remedies trial will begin in September.

Retail 75
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Are Paid Ads Less Valuable with AI Search? What Real Data Says

Single Grain

Key Takeaways Paid ads are experiencing significant challenges with AI search as features like Google’s AI Overviews have led to a 34.5% Diversification of ad formats is crucial as traditional search ads face visibility challenges, making shopping ads, video ads, and discovery campaigns increasingly important alternatives.

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How to improve customer relationships with personalized messaging

Martech

Equip your team for great conversations. Conversations are a two-way street, and brands need effective technologies that create foundations for ongoing high-quality customer messaging. We need to be reactive and conversational in the way that we talk to our customers.”. Produce conversations of value. “If

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Using Google Analytics 4 integrations for insights and media activations

Martech

A solid Google Analytics implementation offers multi-step conversions, custom user behavior data and rich segment data to build and share audiences. Through settings in GA, you can also link other products and share audience and conversion data. It’s the most popular and well-known search advertising tool, formerly known as AdWords.

Media 115
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Beyond Google: Top-Performing Paid Media Alternatives for 2025

Single Grain

Retail media networks provide powerful Google alternatives by leveraging first-party shopping data from platforms like Amazon, Walmart, and Instacart to offer targeting precision that Google cannot match. Key takeaway: Shifting part of the budget to Microsoft Advertising can yield lower CPCs and a measurable boost in ROI over Google Ads.

Media 52
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Why cross-channel customer journey orchestration is important

Martech

And if they come to you with a problem or a question on one channel, they expect the conversation to flow seamlessly to other digital outposts. You need technology that acts and listens in real-time that follows through with customer engagements and behaves in a way that lets customers drive their own conversations,” Tepfer said.

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The Future of Search Engine Marketing: Our Experts Weigh In 

Basis

How do you think AI will impact paid search, and how can advertisers prepare for this looming search evolution? Lindsay Martin : We’ve talked about the potential evolution into voice search and/or conversational search for years.