Digital Ad Blog

MAY 26, 2025

Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics. Measurement Inconsistency Despite the abundance of available data, accurate ROI measurement in paid channels remains elusive. Conversion paths are fragmented.

Media 59

Media SEO Marketing Healthcare 59

Martech Series

JULY 29, 2022

Google Business Messages is a mobile conversational channel that allows users to post questions to businesses directly on Google Maps and Search, such as: “Can we visit without a prior appointment?” 500, and Best Est. ROI in 2021 by G2 Reviews – has been used by 300,000+ businesses to date.

Real Estate 105

Real Estate Healthcare Communications Retail 105

Martech Series

OCTOBER 5, 2022

New conversation intelligence capabilities empower brands to drive more efficient marketing, faster revenue growth, and better customer experiences using the best of digital and human touch. The marketing imperative: Focus on media efficiency and measurable ROI. It’s had a huge impact on our conversion rate.

Conversion Rate 98

Conversion Rate Healthcare Conversion Finance 98

Martech

NOVEMBER 6, 2023

Let’s go to the formula: Customer acquisition cost (CAC) This metric reveals the cost to gain a new customer and is crucial for evaluating marketing efficiency and optimizing outreach for better ROI. Return on investment (ROI) ROI metric is the ultimate measure of success, indicating if your efforts boost profits or drain the budget.

Marketing 127

Marketing ROI A/B Testing Conversion 127

Martech

FEBRUARY 24, 2022

CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

Martech

NOVEMBER 18, 2021

This news will allow Conductor to help companies increase traffic, conversions, and ROI from organic search. The funding will enable Conductor to invest more in product innovation and deliver industry-leading support to clients ranging from healthcare to retail and finance.

SEO 112

SEO Healthcare Finance ROI 112

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Targeted, personalized display ads.

ROI 126

ROI Machine Learning Conversion Rate Healthcare 126

Single Grain

DECEMBER 30, 2024

These tailored solutions result in more qualified leads, greater revenue, and a better ROI. For example, if your business operates in or with healthcare organizations, the agency should have a track record of navigating compliance requirements while creating impactful campaigns. Industry trends and challenges. ABM-specific platforms.

Agency 52

Agency Marketing ROI Communications 52

Martech Series

SEPTEMBER 28, 2022

The new offering will leverage ServiceNow’s Virtual Agent Designer, pre-built Virtual Agent topics, and natural language (NLU) engine to allow ServiceNow customers to easily create and deploy conversational self-service call flows to solve for common call inquiries fast while improving the customer experience. This is uniquely powerful.”.

Healthcare 97

Healthcare Conversion ROI MarTech 97

Single Grain

MAY 30, 2025

Key Takeaways SEO delivers exceptional ROI compared to other marketing channels with an average return of 748% ($7.48 Different industries see varying levels of SEO success, with real estate (1,389% ROI) and financial services (1,031% ROI) experiencing the highest returns on their SEO investments. The good news?

SEO 52

SEO ROI Real Estate Conversion 52

Martech

OCTOBER 21, 2021

As a result, inbound phone calls have become fundamental to many digital marketing strategies, and the conversations that occur provide valuable insights into caller wants and needs. AI is increasingly being applied to analyze and “spot” keywords, phrases and speech patterns for positive or negative signals of conversion intent.

Machine Learning 115

Machine Learning Marketing Conversion SEO 115

Single Grain

JUNE 21, 2023

Influencer Marketing Hub ) Ad Costs and ROI LinkedIn Statistics 58% of marketers say LinkedIn posts and ads generate the best value in terms of ROAS. Sprout Social ) LinkedIn ad managers see successful conversions 65% of the time. Klient Boost ) Marketers see 2X higher conversion rates on LinkedIn than on other platforms.

Advertising 98

Advertising Marketing CPC ROI 98

Single Grain

APRIL 29, 2025

For marketing professionals seeking better ROI and diversified reach, understanding these Google alternatives for paid media has become essential. The platform offers an average CPC of $1.54 , a conversion rate of 2.94%, a CTR of 2.83%, and a CPA of $41.44about 30% lower than Google’s.

Media 52

Media ROI CPC CPA 52

Martech

JANUARY 17, 2024

Lost in the conversation was the business value being wasted by not using Marketing Cloud, which the organization had already paid for. That’s impacting ROI for the organization as a whole, and probably the CEO had no clue,” Schlau said. For a successful implementation, key leaders have to be on board with the new technology.

Communications 112

Communications MarTech Healthcare Conversion 112

Single Grain

APRIL 16, 2025

This validation process ensures marketing resources are focused on audiences with the highest potential for engagement and conversion. ” Information needs : Implementation details, ROI analysis, proof points Content types : Case studies, ROI calculators, implementation guides. What results can we expect?”

Retargeting 52

Retargeting ROI Audience Conversion 52

Martech

MAY 23, 2022

This powerful integration empowers marketers to create customized cross-channel experiences for healthcare professionals (HCP). As defined by Marketo, Dynamic Chat empowers users to drive engagement and conversions with interactive, personalized conversations for every web visitor. Veeva’s native CRM integration with Marketo.

Communications 96

Communications Healthcare Conversion MarTech 96

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. The key to ensuring ROI is to make sure the platform is easy to use and scale and is suited to your organization’s goals. Product overview.

Marketing 120

Marketing Manufacturing Communications Healthcare 120

Martech

NOVEMBER 15, 2021

The UI has modules including dashboard insights, media reporting (contribution, efficiency, and ROI), attribution reporting (touchpoint credit to conversions at the consumer id level), and media planning (scenario-based optimizations). It is marketed to technology, finance, healthcare and manufacturing organization.

Marketing 112

Marketing Machine Learning Cookies ROI 112

Single Grain

APRIL 10, 2025

Retargeting strategies that capture engaged prospects increase conversion rates by up to 40%. Regular targeting refinement based on performance data can improve campaign ROI by 25-30%. Depth targeting : Target highly engaged users with conversion-focused content. AI-powered tools like Karrot.ai

Retargeting 52

Retargeting A/B Testing Audience Conversion Rate 52

Digiday

NOVEMBER 17, 2022

Following the switch with Commerce Layer, Chilly’s has seen a 41% drop in checkout abandonment, a 24% increase in mobile and an 18% increase in overall conversions. Contentgine & Quarry – Driving Smarter Campaigns and ROI. Lasso – Omnichannel Campaign Measurement for Healthcare. Best Content Management System. AdTheorent.

A/B Testing 77

A/B Testing Ad Server Data Management Platform Native Advertising 77

Single Grain

JULY 31, 2019

With a surge in the number of smartphones and tablets, mobile advertising has become a primary mode of digital advertising which is both cost effective and conversion oriented. Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. and a 4% expansion rate.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Martech

DECEMBER 7, 2021

And low adoption rates lead to low return on investment (ROI). And the low ROI leads to uncomfortable questions when budget leaders ask why your team is spending so much on software no one uses or isn’t creating value for the business. Software adoption matters to businesses and frequently has a measurable effect on the bottom line.

ROI 102

ROI Communications Healthcare GDPR 102

Martech

MAY 22, 2024

leading to higher engagement and conversion rates. Reduced campaign waste: Eliminating irrelevant or duplicate contacts helps campaigns reach the right audience, reducing wasted spend and improving ROI. The problem with diets is they tend to end. Lifestyle changes, on the other hand, are a permanent strategy.

Marketing 115

Marketing MarTech Conversion Rate Healthcare 115

Single Grain

JUNE 20, 2019

How to Use Scarcity on Your Landing Page to Skyrocket Conversions. Well, you can build them from scratch, but that can be time consuming and the labor cost can really eat into your ROI. In fact, leaving navigation elements on your landing page will kill your conversion rates. Marketer’s Guide to Landing Page Optimization.

A/B Testing 110

A/B Testing Conversion Rate Conversion Banner 110

Digiday

OCTOBER 4, 2022

Evie, a YouTuber and founder of LongHairPrettyNails, used Linkpop to support her most recent product launch and was able to increase social sale conversions by more than 600%. Her large social following benefited from never having to leave their chosen social media app to make a purchase. Best CRM Platform Act!

Viewability 69

Viewability Healthcare A/B Testing Food 69

Lemonads

OCTOBER 30, 2020

And, Facebook Ads campaigns have an average conversion rate of more than 9% , which translated to exceptional ROI across all industries. Indirect approaches may require an additional step before conversion, but they can help explain the benefits of the product and help filter out users who aren’t interested.

Affiliates 52

Affiliates Healthcare Education Electronics 52

Martech

SEPTEMBER 28, 2021

Marketers in the highly regulated healthcare market must follow Health Insurance Portability and Accountability Act (HIPAA) and Health Information Technology for Economic and Clinical Health Act (HITECH) regulations. Improved marketing ROI.

Cookies 120

Cookies GDPR Mobile Ads Ad Tech 120

Single Grain

JUNE 30, 2022

Programmatic advertising offers advanced tracking features that let you see the number of conversions and the category and value of each conversion. that assist in maximum conversions. You need a combination of algorithmic automation and human intelligence to drive the best ROI. How do you measure conversions?

Agency 52

Agency Advertising Retargeting Conversion 52

Single Grain

MARCH 4, 2022

Online PPC advertisements provide a 200% ROI. As the number of businesses (and competition) increases every day, brands are turning to marketing experts to gain an edge over their competitors and drive more conversions online. Do you need someone to track your advertisement ROI and manage your analytics? Agency Expertise.

Agency 52

Agency SEO Marketing ROI 52

Single Grain

SEPTEMBER 7, 2023

Interactive Tools & Calculators: For industries that deal with numbers, such as finance or real estate, an interactive ROI calculator or mortgage estimator can be a game-changer. For example, a masterclass on “Advanced AI Algorithms for Healthcare” would attract professionals in the intersection of tech and health.

Healthcare 52

Healthcare Real Estate Audience Conversion Rate 52

MNTN

AUGUST 5, 2024

That kind of precise targeting ensures your ads are seen by the most relevant audience, improving the odds of a conversion. Types of Ad Networks Ad networks are classified into one of the following types: Vertical Ad Network A vertical network specializes in a specific niche or industry, such as healthcare, technology, or travel.

Ad network 52

Ad network Ad Exchange Ad Space Audience 52

MNTN

AUGUST 5, 2024

That kind of precise targeting ensures your ads are seen by the most relevant audience, improving the odds of a conversion. Types of Ad Networks Ad networks are classified into one of the following types: Vertical Ad Network A vertical network specializes in a specific niche or industry, such as healthcare, technology, or travel.

Ad network 52

Ad network Ad Exchange Ad Space Audience 52

Single Grain

FEBRUARY 17, 2022

The SaaS adoption in the healthcare industry is growing at 20% every year. Single Grain is an ROI-focused, full-service digital marketing agency focused on growing your SaaS business. Their expert teams create personalized marketing strategies for each client that are data-driven, get a high ROI and increase conversion rates.

Agency 59

Agency Marketing SEO ROI 59

Lemonads

MARCH 15, 2021

Advertisers are only required to pay when an affiliate generates conversions, which makes affiliate advertising a type of performance marketing. Affiliate marketing, on the other hand, only requires that you pay when marketers generate a conversion. Keep in mind that, as the advertiser, you set the parameters for what a conversion is.

Affiliates 52

Affiliates Conversion SEO Healthcare 52

Single Grain

APRIL 16, 2025

How do you build a framework while maintaining your ROI? Conversation Ads : Interactive messaging format. Distinct call-to-action : Visually prominent conversion element. The Creative Asset Framework for LinkedIn ABM Effective LinkedIn ABM creative requires a structured framework that balances personalization with scalability.

Click Through Rate 52

Click Through Rate Conversion Rate Conversion Audience 52

Single Grain

OCTOBER 5, 2023

While content can initiate interest, the actual conversion might require multiple touch points, in-depth demonstrations and prolonged negotiations. Regulatory and Compliance Concerns: Especially in sectors like finance, healthcare or critical infrastructure, regulatory and compliance concerns are paramount. Not a great ROI, right?

Audience 59

Audience Healthcare Finance Conversion 59

Single Grain

FEBRUARY 24, 2023

Their SEO and SEM professionals can elevate your online revenue by cutting down your ads spending and increasing your ROI. They focus on minimizing cost per lead and cost per order to deliver the highest ROI on your B2B marketing campaigns. Why Choose Single Grain? Why Choose Sculpt?

Agency 59

Agency Marketing SEO Conversion Rate 59