Adweek
JULY 31, 2024
In 2021, then-Nike senior brand director Massimo Giunco was baffled to hear online fashion retailer ASOS come up repeatedly in meetings. Giunco, who left Nike in June 2022 after 22 years there, had been in internal conversations in which Nike staffers suggested they meet with ASOS to borrow its digital tactics, he told ADWEEK.
Adweek
JUNE 13, 2025
If a brand trip stirs negative conversation across social media, marketers face backlash for being out of touch and showing a gross display of wealth. “Everyone is so used to beauty and fashion companies doing it.” In the past couple of years, influencer brand trips have seemingly fallen out of favor with consumers.
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Adweek
JUNE 10, 2025
Brands now have end-to-end tools for awareness, consideration, and conversion inside one retail platform. [03:19] The takeaway?
Adweek
OCTOBER 25, 2022
Universal Standard is f$%#ing tired of a few things: being impacted by the hit Meta dealt with the new iOS privacy changes, internet trolls and, most importantly, having its brand and clients' needs being othered and excluded from the conversation by the fashion industry.
Single Grain
APRIL 30, 2025
The results speak for themselves: properly implemented AR experiences have boosted conversion rates by as much as 189% across various industries. At Single Grain, we’ve helped numerous brands implement AR strategies that dramatically improve their conversion rate optimization efforts.
Adweek
MAY 7, 2024
In the fashion industry, people anticipate the first Monday in May when the annual Met Gala takes place. The looks that grace the Metropolitan Museum of Art's steps become conversation fodder for both industry leaders and social media observers.
Martech
AUGUST 2, 2024
Plan frequently for elements that change frequently The job of fashion, what Brand calls the top layer of the model, is to be quick and engaging. These layers resist instantaneous change (regardless of what the plan mandates) and evolve more gradually than the frantic pace of fashion/customer programs or the relentless march of commerce.
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